Canvassing has always been a faith budget. Now it's a P&L line.
Every reveal, every cohort handed to print, every valuation and every instruction — traced on one funnel, in your window. Scoreboard only ever counts an outcome that landed after the outreach that earned it. Real joins, never a fabricated number.
How Scoreboard works
Five real joins, not one guess.
Scoreboard doesn't ask you what worked. It reads the same tables the rest of the platform writes to, and stitches them together with one rule that never bends: an outcome only counts if it happened on or after the outreach that could have caused it.
Reveal the address — the spend unit
Every paid Property Reveal is logged with a timestamp against your branch. That timestamp is the anchor everything downstream is measured against — the earliest moment you paid to know who lives there.
Hand a cohort to print
When a scored cohort from Patch is sent to Campaigns, that hand-off is the letters stage we can honestly attribute. A paid letter order doesn't currently carry a record of which cohort produced it, so we show your total paid letters and spend as a separate, clearly-labelled figure rather than pretending we can trace one back to the other.
A valuation lands on that home
A valuation request against a property you've revealed only counts if it was created on or after that reveal. One that predates it is excluded outright — more often than not, it's the very signal that made you buy the reveal, not a result of it.
The instruction is won — the killer join
A new live listing appears on that same property, under your branch, added on or after the reveal date. That's a real join against your own listings data — not a self-declared win, not a tick-box, a fact the platform can see for itself.
Estimated GCI — always labelled "est."
The one number Scoreboard doesn't measure directly: an estimate of gross commission, calculated as the instructed asking price multiplied by a typical UK agency fee (1.2% by default). It's flagged as an estimate everywhere it appears, and it only ever applies to instructions you won yourself — never a rival's.
The whole funnel, one screen
Illustrative example — not your branch's figures
From print run to signed instruction
One letter. One traceable outcome.
Three moments in the life of a single canvass letter, and what Scoreboard sees at each one.
1 · Handed to Press
A cohort becomes a print run
The moment a scored cohort is sent to print is logged. That's the attributable letters figure on your Scoreboard — before a single envelope lands.
2 · Lands on the mat
Days or weeks later, a valuation
If a valuation request lands on that address afterwards, the causal-ordering rule links it back — never the other way round.
3 · Instruction won
The listing appears — under your branch
A new live listing on that same property, under you, added after the reveal. Scoreboard closes the loop and estimates the GCI, labelled "est." throughout.
Trust by design
Every figure has a receipt.
Scoreboard is built to be argued with. Click any outcome and see exactly which reveal it's tied to, how many days passed, and whether the figure beside it is measured or estimated.
Nightingale Close, RG1
Reveal · masked row
Instruction won
Under your branch
Illustrative example — not a real branch or a real address.
One instruction, traced to one reveal
Every row in the outcomes feed carries the reveal date, the outcome date, the day-gap between them and the tier that gap earns — Influenced or Supported. The estimated GCI sits beside it, always labelled, never implied to be a booked fee.
Three honesty rules that never bend
The same rules apply whether the number is good news or bad news for you.
Causal order, always. A valuation or instruction only counts as an outcome of a reveal if it happened after it. No exceptions, no "close enough".
Reversals are shown, never hidden. If an Influenced win is later withdrawn, Scoreboard surfaces it as a cancel receipt — the masked address and the reversed estimate — rather than quietly leaving the original win standing.
Lift is proven, not assumed. The touched-vs-holdout comparison only renders a number once both groups are large enough to defend it — otherwise it says so plainly, rather than guessing.
Beyond the platform
Log the canvassing the platform can't see.
Reveals only capture what you buy through Home.co.uk. Plenty of canvassing still happens off-platform — leaflet drops, your own printed letters, door-knocking, a call round, a stand at a local event. Scoreboard has a self-reported log for exactly that.
- Six channels: Leaflet drop, Letter (your own), Door knock, Phone call, Event, Other — with quantity, area and cost per entry.
- Optionally paste the addresses you covered and Scoreboard resolves them server-side, so real valuations and listings on those homes can be shown against the entry.
- Kept honestly separate — labelled "self-reported" and never merged into the attributed funnel above it, because we can't verify a leaflet actually landed.
A single unmatched address is echoed straight back to you to fix a typo — we never hold onto a household we can't match.
Privacy by design
Your funnel. Nobody else's addresses.
Scoreboard is a report on your own outreach, not a database to browse. The outcomes feed is masked at the server, before it ever reaches your screen.
Never a house number
Every masked row shows a street and postcode outcode at most. A house number never appears unless it's an address your own branch lawfully revealed.
K-anonymous streets
A street with fewer than three homes on it degrades to its outcode alone — a single home is never fingerprinted by naming its street in isolation.
Full address only if lawfully held
The full address rides on the feed only when your branch actually revealed that uprn. A Contributed row — listed with another agent — never carries more than the masked label.
Faith budget vs P&L line
Same canvassing spend. Two very different Monday mornings.
| Question | Without Scoreboard | With Scoreboard |
|---|---|---|
| Which streets are worth a reprint? | A hunch, or whoever shouts loudest in the Monday meeting | Reveals → valuations → instructions, per patch, side by side |
| Did that letter actually do anything? | You'll never know — the instruction just "came in" | Tiered as Influenced or Supported, with the day-gap shown |
| What if a win falls through later? | The spreadsheet quietly stays wrong | A cancel receipt shows the reversal, honestly, every time |
| Would those homes have listed anyway? | Unanswerable without a controlled comparison | Touched-vs-holdout lift, shown only when the sample earns it |
| What about the leaflets we did ourselves? | Off the books entirely | Logged by hand, matched to real outcomes, kept honestly separate |
| What does the branch review look like? | "I think canvassing is working" | A funnel with a number at every stage, and a receipt behind each one |
A day in the life
Monday morning, before the coffee's cold.
How a branch manager reviews last month's canvassing spend before the weekly team meeting.
Open Scoreboard, set the window to 90 days
Priya runs a branch in the West Midlands. Before the team arrives she pulls up the last quarter — the same window she'll be asked about in twenty minutes.
The funnel, not a feeling
Reveals, cohorts to print, valuations, instructions — one screen. Two patches spent roughly the same on reveals; one converted twice as many into valuations. That's the conversation she wants to have this morning.
One click into the outcomes feed
She opens the Influenced tier and finds an instruction 41 days after a reveal on a street she'd almost written off. The masked row, the day-gap and the estimated GCI are all sitting right there — a receipt, not a rumour.
from login to a decision she can defend
She walks into the team meeting with a reprint recommendation for one patch and a pause on another — backed by a funnel, not a hunch.
The team meeting runs on numbers, not opinions
Nobody has to defend a gut feeling. The canvassers know exactly which patch is earning its budget next month — and why.
Who uses Scoreboard
Built for whoever signs off the spend.
Branch managers
Walk into the weekly team meeting with a funnel, not a feeling — and decide which patch earns its budget next month.
Multi-branch & franchise owners
Compare canvassing ROI branch to branch on the same window and the same rules, instead of trusting each manager's own spreadsheet.
Marketing & growth leads
Justify next quarter's canvassing budget with real instructions and estimated GCI, not a click-through rate nobody upstairs cares about.
Sole-agent owner-operators
You're the one paying for the reveals and doing the door-knocking. Scoreboard tells you, honestly, whether it's worth doing again.
What's actually on the dashboard
Ten things you won't find on a generic ad report.
One funnel, one window
Reveals, cohorts to print, valuations and instructions all update together when you change the reporting period — 7, 30, 90 days or last 12 months.
Cost-per-lead and cost-per-accept
Ad spend against your valuation-assignment leads, broken into accepted and completed, with a daily trend chart of leads versus conversions.
A single entitlement gate
Scoreboard runs the exact same access decision as every other Home Intelligence surface — browsing it is free for every entitled branch.
Real joins, never a survey
Every stage is read from the same tables the rest of the platform writes to. Nothing here is self-declared.
GCI, always flagged an estimate
Instructed price × a typical fee percentage, shown as "est." wherever it appears — never presented as a booked figure.
Three honest outcome tiers
Influenced (0–90 days), Supported (91–180 days) and Contributed (won by another agent) — each with its own, honestly different, weight.
K-anonymous masked feed
Street and outcode only below a three-home anonymity floor, house numbers never shown unless you lawfully hold the address.
Proven lift, not assumed lift
A score-matched, uncontacted holdout cohort — the lift renders only when the sample is large enough to defend the number.
Cancel receipts
A later-withdrawn Influenced win is surfaced as an explicit reversal, so your figures stay honest even when a deal falls through.
Self-reported outreach, honestly separate
Log leaflets, door-knocks and your own letters by hand, with optional address matching — clearly labelled and never merged into the attributed funnel.
Illustrative economics
What the maths could look like.
A worked, entirely illustrative example of a single patch's canvassing quarter — not a forecast, and not your figures. Once you're revealing and canvassing, your own Scoreboard replaces every number below with a real one.
| Funnel stage | Illustrative count | Illustrative stage rate |
|---|---|---|
| Reveals bought | 128 | — |
| Cohorts handed to Press | 64 | 50% of reveals |
| Valuations on revealed homes | 19 | 15% of reveals |
| Instructions won | 5 | 4% of reveals |
| Estimated GCI (1.2% fee) | ≈ £8,400 est. across 5 instructions | |
Illustrative example only. Your reveal-to-instruction rate depends on patch, price band and how well-scored the cohort was — Scoreboard shows you your own, not this one.
How Scoreboard compares
Scoreboard vs the way most branches do it.
| Capability | Scoreboard | Branch spreadsheet | Ad-platform report |
|---|---|---|---|
| Links a reveal to an instruction | Real join, causal order | Manual, if anyone remembers | Not applicable |
| Shows an estimated GCI | Yes, labelled "est." | Sometimes, by hand | No |
| Proves lift against a holdout | Score-matched, honest threshold | No | No |
| Shows reversed outcomes | Cancel receipts, always | Only if someone updates it | No |
| Tracks off-platform canvassing | Self-reported log, kept separate | Possible, inconsistent | No |
| Cost to browse | Free with your branch account | Your time | Bundled with ad spend |
Part of the toolkit
Scoreboard reads what the rest of the toolkit writes.
Scoreboard doesn't generate outreach itself — it measures what these tools produce.
Patch
Scores your territory for likelihood to move and builds the cohorts Scoreboard later traces to an outcome.
Property Reveal
Every paid reveal is the anchor timestamp Scoreboard's causal-ordering rule is built on.
Canvassing Campaigns
Cohort hand-offs to print are the attributable letters stage on your funnel.
Letter Designer
Design the letter your cohort receives — the paid-letters figure Scoreboard reports alongside the attributed stage.
CRM Match
Score your own database for likelihood to move — another source of the reveals and cohorts Scoreboard measures.
My Market
Branch-level market share and competitor ranking — the wider context behind a Contributed outcome on Scoreboard.
FAQ
Common questions about Scoreboard
What exactly does Scoreboard count as an "instruction"?
A new live listing on a property your branch has revealed, where the listing's branch is you, added on or after the date you revealed that address. It is a real join against your own listings data, not a self-declared win — Scoreboard never asks you to mark something an instruction by hand.
How does Scoreboard know an instruction actually came from a reveal, rather than coincidence?
Every outcome is checked against the causal order of events: a valuation or instruction only counts if it landed on or after the moment you revealed that address. A valuation that predates your reveal is excluded — it's usually the very signal that made you buy the reveal in the first place, not a result of it.
Why does the letters figure show "cohorts handed to Press" rather than my paid letter orders?
Because a paid letter order currently carries no record of which cohort produced it, so we can't honestly trace an individual letter back to the campaign that generated it. Cohorts handed to print are the stage we can attribute. We still show your total paid letters and spend alongside, clearly labelled as a separate, non-attributed figure.
What are Influenced, Supported and Contributed?
Influenced is an outcome landing within 90 days of your reveal. Supported is 91 to 180 days later — a slower-burn result on the same touch. Contributed means the property was listed, but with another agent — we show it honestly as a weaker signal and never count a fee estimate against it. Beyond 180 days we don't claim attribution at all.
Is the GCI figure on Scoreboard money I've actually been paid?
No — it's an estimate, and it's labelled as one everywhere it appears. It's calculated as the instructed asking price multiplied by a typical UK agency fee percentage (1.2% by default). It is not a booked commission, doesn't know your actual completion fee, and only ever applies to instructions you won yourself, never a rival's.
What happens if an instruction Scoreboard counted later gets withdrawn?
Scoreboard shows it as a cancel receipt — an explicit, honest reversal — rather than quietly deleting the original win or leaving your figures inflated. You'll see the masked address, the reversed estimated GCI, and the date it happened, for any Influenced win withdrawn in the trailing 12 months.
What is the holdout lift, and why does it sometimes say there isn't enough sample?
It compares the listing rate of homes you touched against a score-matched cohort you never contacted, to show whether your outreach actually moved the needle or whether those homes would have listed anyway. Below a defensible sample size, Scoreboard shows an honest "not enough holdout sample yet" message instead of a number it can't stand behind.
Can I log my own leaflet drops and door-knocking, not just platform reveals?
Yes. Scoreboard has a self-reported outreach log for leaflets, your own letters, door-knocking, phone calls, events and anything else, with an optional pasted address list so real outcomes on those homes can be shown alongside — always clearly labelled self-reported and kept separate from the attributed funnel above it.
Does Scoreboard show me a competitor's address or contact details?
No. The outcome feed masks every row by street and postcode outcode, never a house number, and suppresses the street name entirely on any street with fewer than three homes so no single address can be fingerprinted. A full address only ever appears on Scoreboard for a property your own branch has lawfully revealed.
Is Scoreboard free to use?
Yes, browsing Scoreboard is free with every home.co.uk agent branch account. You pay only for the address reveals, letters and campaigns you choose to run — Scoreboard measures the return on that spend, it doesn't add a cost on top of it.
Can I choose the reporting window?
Yes — last 7, 30 or 90 days, or the last 12 months, from a single selector at the top of the dashboard. Both the lead-ROI tiles and the canvass funnel update to the same window, and the daily trend chart covers exactly the same span so the numbers always agree with each other.
Does Scoreboard also cover valuation-lead performance, or just canvassing?
Both, on the same page. The lead-ROI tiles cover leads, accepted valuations, completions and ad spend from your inbound valuation requests, with cost-per-lead and cost-per-accept. The canvass funnel sits below it and covers the outreach-to-instruction loop specifically.
More tools
Explore the rest of the estate agent toolkit
Patch
See who is likely to move before anyone else
A live map of your territory scored for likelihood to move — reductions, withdrawals, fall-throughs, stale stock and landlord stock, each with a full property dossier.
Property Reveal
Unmask the owner behind any likely mover
Pay-per-address owner reveal on hot properties — single or bulk — so your canvassing letter lands with a name on it, not "Dear Homeowner".
Canvassing Campaigns
Direct mail that lands when it matters
Branded letters to scored cohorts in your patch — printed, posted and tracked for you, with cadence sequences and auto-canvass rules that enrol newly-hot homes.
Letter Designer
Design the letter they keep
A full letter design editor with AI copy assistance and AI-generated artwork — every mailing in your brand, saved as templates your whole branch can reuse.
CRM Match
Score the database you already own
Upload your CRM contacts and match them to live market signals — see which of your past valuations and applicants are back in play, scored for likelihood to move.
AI Market Appraisal
Walk in with the valuation already done
AI valuation with comparables and an AI council that stress-tests the number — appraisal-ready before you reach the doorstep.
Valuation Leads
Homeowners asking to be valued
Inbound valuation requests from home.co.uk delivered to your branch — statuses, auto-accept, delivery rules and per-lead intelligence in one inbox.
My Market
Your market share, measured honestly
Branch-level market intelligence — share of new instructions, competitor branch ranking, demand and stock trends across your outcodes.
Canvas
The design studio built for agents
A full design studio inside the platform — brand kit, templates, folders, sharing and AI image tools for every piece of collateral your branch produces.
Photo Studio
Every listing photo, magazine-grade
AI photo enhancement, virtual staging and automatic room sorting — phone shots in, listing photography out.
Social Studio
A week of social in one sitting
AI social assets in your brand — Instagram analysis, market-stat templates and ready-to-post creative for every listing and win.
Articles
Your local content engine
An AI article pipeline from idea to published — keyword research, outlines, drafts, freshness updates and batch series that make you the local authority.
Website Studio
A new agency website by Friday
White-label, AI-assisted agency websites with custom domains — designed, built and hosted on the platform, synced to your brand kit and stock.
Widgets
Your site, powered by portal data
Embeddable valuation and property widgets for your own website, with analytics on every visitor interaction.
Ads Manager
Local advertising, self-serve
Banner campaigns across the home.co.uk network — targeting, impression estimates, creative tools and transparent billing, run from your dashboard.
Print Shop
From design to doormat
Print your Canvas designs as physical collateral — catalogue pricing, checkout and delivery handled from the same studio you designed in.
AI Visibility
Be the answer AI gives
See how your agency shows up across AI engines — visibility checks, brand mentions, tracked prompts and traffic correlation with your Google Analytics.
Listings Manager
Your stock, one command centre
Create, edit and publish listings with full media management, version history and imports — plus outbound feeds to the major portals.
CRM Sync
Plugs into the CRM you already run
Listing sync with Apex27, Alto, Jupix, Street, Rex, Loop, Domus, Expert Agent and more — stock flows in automatically, no re-keying.
Performance Analytics
Know which photo sells the house
Per-listing analytics — photo performance, price health and live view counts across your whole stock.
AML Checks
Compliance that bills the client
Anti-money-laundering identity checks with certificates stored against the deal — and bill-the-client payment so compliance stops costing you money.
Proof of Ownership
Title checked before you list
HM Land Registry titles bought in-platform via Business Gateway — pay-as-you-go or billed to the client, stored against the property.
Material Information
Part A, B and C without the chase
Material-information disclosure packs per property, with seller invites that collect the answers for you.
HomeSign
Signed before the seller cools off
E-signatures built in — send terms of business, track them from sent to signed, and keep every signed document stored against the lead it belongs to.
Referrals
Revenue from every completion
Referrals across eight services — conveyancing, mortgages, removals, surveys and more — with milestone tracking and payouts on business you already have.
Inigo
The AI assistant that knows your patch
Ask questions over your own market, patch and stock data — streamed, grounded answers inside the platform.
One platform for the branch. Every tool included.
Join home.co.uk and get the estate-agent toolkit with your account — market intelligence, canvassing, design studio, compliance and listings tools in one place. No lock-in. Pay only for the premium tools you actually use.
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