Know your standing before your rival does.
My Market is branch-level market intelligence built from real listings: your share of new instructions, a live league table ranked against every branch competing in your patch, and the demand and stock trends behind it — an honest scoreboard, not a highlight reel.
How My Market works
Nothing to connect. Everything to read.
My Market isn't a survey you fill in or a spreadsheet you maintain — it's a report that builds itself from listings that already exist.
Your branch, resolved automatically
My Market opens against your branch's own account — the same authorised branch assignment that Patch, Scout and Press already use. There's no separate sign-up, integration or CRM connection: if your branch lists on home.co.uk, the raw material is already there.
The snapshot builds itself
A background job aggregates 24 months of listing-level data across every postcode district you've touched — your listings and every competing branch's listings in the same outcodes. Refresh any time and the current report stays on screen while the new one builds; you're never dumped back to a loading spinner.
Read it your way
A sticky control bar carries three filters everywhere you go: a date window (3, 6, 12 or 24 months, or a custom range), a branch picker if you run more than one, and a sales/lettings/all toggle. Change any one and every chart, table and map on the page re-windows together.
See exactly where you rank
Six tabs cover it from every angle: a coverage map you can colour by six different metrics, a competitor league table, a head-to-head against one named rival, speed and conversion benchmarks, stock and demand, and a full outcode-by-outcode breakdown.
Ask Inigo what it means
The Overview tab opens on a single editorial verdict, not a wall of tiles — your biggest mover, your stronghold, the rival gaining fastest — computed deterministically from the same maths behind every chart, never invented. An Ask Inigo dock lets you go further with a question in plain English.
Take it with you
An instant CSV export downloads the outcode benchmark and competitor league straight from the report you're already viewing. A branded PDF queues in the background for a vendor pitch or a team meeting, and a weekly digest email can land the rank and share moves in your inbox every Sunday.
The league table, live
Every branch competing for the same instructions, ranked in one table.
Real branch names, real listing volume, real share of the market — windowed to any period you choose. Below is an illustrative example: names replaced, mechanics real.
Rank badge, bar and share always measure the same thing — share of listings. "Others" is a long-tail aggregate; it is never a ranked competitor.
A branch's week
Numbers before the meeting, evidence before the pitch.
Three moments where a live number changes the conversation, illustrative of how branches actually use it.
1 · Monday, before the kettle's boiled
The huddle opens on real numbers
The Overview tab is already open. The league snapshot and Ask Inigo's pulse card are on the big screen before the first coffee — this week's mover, not a hunch about it.
2 · At the vendor's kitchen table
Evidence, not just enthusiasm
The PDF export is open on the tablet: your branch's days-to-deal against the outcode median, your rank against the agent up the road — printed, not promised.
3 · Friday, instruction in the bag
Refresh, and it's already counted
Hit refresh and the new listing folds straight into next week's league position — nobody re-runs a spreadsheet to find out where that leaves you.
Your share, and where it's headed
A snapshot and a direction of travel.
Market share on its own is a photo. My Market always shows it beside the trend — because a shrinking 30% is a worse position than a growing 15%. Illustrative example below.
Share of new listings · last 12 months
Your share, 12-month trend
The real chart is a 3-month smoothed line covering the top 10 competing branches plus an "everyone else" band — this is a simplified illustrative read of the shape of it, not a claim about any specific branch's numbers.
Ask Inigo
One verdict, not a wall of tiles.
The Overview tab opens on a single briefing card — a loud headline and a handful of quieter supporting reads, in plain English. Every line is computed from the same maths driving the charts underneath it. Nothing is generated freehand; there's nothing here your own data can't back up.
- Your momentum — is your share climbing or slipping year on year, and what's it worth in listing value
- Your biggest threat — the rival gaining share fastest, before it shows up as a lost instruction
- Your stronghold — the outcode you dominate outright, worth defending, or the closest one within reach
- Speed to deal — how many of your outcodes you're beating the market's median days-to-deal in
Where the AI dock is switched on, you can go further — ask a question in plain English and get an answer grounded in your branch's own report.
"You're up 4.1 points to 21.9% share over the last 12 months — Branch A is the one closing the gap on you fastest."
Your stronghold
You're #1 in two outcodes — that's worth defending; challengers see the same numbers you do.
Speed to deal
Faster than the market median in 5 of your 7 benchmarked outcodes — a line worth using in a pitch.
Illustrative example — figures are placeholders, not a real branch's report.
Inside the report
Six tabs. One honest picture.
Every view is built from the same 24-month footprint, so a story that starts on the map and ends in the league table always agrees with itself.
Coverage map
A geospatial heatmap and outcode choropleth of every listing in your window, colourable by volume, sales, lettings, market share, median days to sale or median price. A coverage timeline scrubber plays your footprint growing month by month.
League table & head-to-head
Every agent listing across your benchmark outcodes, ranked and re-windowable without a reload. Value is shown in pounds, share in percent — never blended into one misleading figure. Pick one rival for a direct, share-based head-to-head.
Speed & conversion
Median days-to-deal against the whole market, per outcode. A listing-outcome funnel tracks the journey from listed to price-reduced to agreed to fall-through, so slow patches are visible, not just guessed at.
Stock & demand
A beds-by-property-type matrix of your own footprint sits beside a national buyer-demand grid built from real search activity — every cell needs a genuine sample before it shows a number, never a guess dressed up as data.
Filters that follow you
One sticky control bar carries your date window, branch and sales/lettings/all choice across every tab. Change it once on the Overview and the map, league and outcode tables all re-window together.
Digest & export
Opt into a weekly Sunday email of rank and share moves — no login required. An instant CSV export and a queued branded PDF cover everything from a quick data pull to a vendor-ready document.
Built to tell you the truth
An honest scoreboard, not a highlight reel.
A market report is only useful if you can trust the number when it says something you don't want to hear. My Market is built with that discipline baked in, not bolted on.
No invented growth
If your branch's listing history doesn't stretch back a full comparison year, the report shows current levels, not a growth percentage propped up on half a baseline. A caveat banner explains why, in plain English, rather than quietly guessing.
No rank it can't defend
A postcode district only gets a league position once it clears a minimum volume of real listings to compare against. Fall short and you get honest levels instead — coverage, speed, conversion — with the reason shown on screen, not hidden.
£ value never dressed up as growth
The league table's value column is a summed listing price, not a sale price, and it's never blended with share-based growth. A high-volume lettings branch and a low-volume high-value branch are never compared as if they were the same business.
The old way vs My Market
From a hunch about your patch to a number you can defend.
| The old way | My Market |
|---|---|
| Gut feel about your patch, formed from memory and casual portal browsing | Outcode-by-outcode dominance ranked against every branch actually listing there |
| Finding out a rival's winning only when you lose the instruction to them | Ask Inigo flags a rival's rising share before it shows up in your pipeline |
| One company-wide "days on market" figure, if anyone tracks it at all | Median days-to-deal by outcode, benchmarked against the whole market |
| A CRM report that only ever talks about your own branch | A league table naming the real branches competing for the same instructions |
| A stock mix you can describe in a meeting but not prove | A beds x type matrix and a buyer-demand grid built from real search activity |
| A "we're doing great" pitch with nothing behind it | A one-click PDF a vendor can read while you're sat at their table |
Illustrative time saving
Where the hours would have gone.
Rows below are illustrative — based on the typical patch-research habits agents describe, not a lab measurement of any real branch. My Market's own side is instant because the aggregation already happened.
How it's priced
Try your real league table free. No card, no demo data.
Every branch with analytics access can open My Market and browse it — there's no locked front door. The first time you build your live report, it's unlocked in full for ten minutes: your real league table, your real map, your real numbers. After that, the live report continues as part of Founder 250 membership. If you're not a member, you keep a lite version — real headline figures for your branch, with the ranked league, head-to-head and 24-month trends held back behind the upgrade.
Who uses it
Built for every seat in the branch.
Branch manager
Walks into Monday's team meeting with the league table already on screen, not a hunch about how the week's gone.
Area / regional director
Switches the branch filter across every outlet in the group to compare outcode dominance side by side before deciding where the next marketing pound goes.
Marketing lead
Reads the beds x type demand grid before booking the next portal campaign, instead of guessing which segment to chase.
Owner / founder
Gets the Sunday digest without logging in — rank and share moves land in the inbox, ready before Monday's meeting.
A day in the life
One instruction, start to finish.
An illustrative walk-through of how one branch might use the report across a single day, tying together the features above.
Overview tab, before the coffee's made
Ask Inigo's pulse card is already up: a rival branch is closing the gap fastest across the branch's outcodes. Nobody had to go looking for that.
Branch huddle, league table on the big screen
Real ranks, not a guess — this week's mover discussed in the same terms everyone can see for themselves later.
A valuation lead comes in
Quick check of the outcode dominance table before the call back — where the branch actually ranks in that postcode district, and against whom.
Vendor pitch, PDF export open on the tablet
Speed-to-deal beating the outcode median, rank against the branch up the road — printed evidence rather than a claim made across the kitchen table.
Instruction won
Refresh the report — the new listing folds straight into next week's numbers. No spreadsheet to update, nothing to re-run by hand.
The weekly digest lands
Rank moves, share change and the week's biggest mover, opted into once and delivered every Sunday — no login required to stay across it.
FAQ
Common questions about My Market
Getting started & pricing
What data does My Market use?
My Market is built entirely from real listing-level data on home.co.uk — your branch's own listings and every competing branch's listings in the same postcode districts, held over a trailing 24-month window. There is no separate connection or manual upload: if your branch's listings are already linked to home.co.uk, the report is ready to build.
Do I need to connect a CRM or upload anything?
No. My Market runs off your branch's existing listings on home.co.uk, resolved automatically to your account — the same authorisation Patch, Scout and Press already use. If your branch has no listings linked yet, you see a plain explanation of that, not a spinner that never finishes.
Is My Market free?
Browsing My Market is free for any branch with analytics access — there is no separate purchase to open the report. The live version of your own report is free to explore in full for the first ten minutes; after that it continues as part of Founder 250 membership. Non-members still keep a lite report with a handful of real headline figures for their branch.
How often does the report update?
You can regenerate your report on demand — the current report stays on screen while the new one builds, so refreshing is never a stuck-spinner wait. Founder 250 members can also opt into a weekly email digest summarising rank and share moves without needing to log in.
What the numbers actually mean
How is "market share" calculated?
Market share is your branch's share of all new listings — sales and lettings combined, or filtered to one — added by every agent in a given outcode over the selected window, most commonly the trailing 12 months. It is a share of listing count, not of pound value, so a high-volume lettings branch and a low-volume high-value sales branch are never compared unfairly.
How is "days on market" measured?
Days to deal is the gap between a listing's added date and the date a sale or letting is recorded as agreed against it, taken as a median. Your figure sits alongside the median for every other agent listing in the same outcode over the same period, so you can see whether you are faster or slower than the market, not just what your own number is in isolation.
What if my branch is too small to benchmark fairly?
If none of your postcode districts clears the minimum listing volume needed for a fair comparison, My Market shows your own levels — coverage, speed, conversion — without inventing a league position or a growth percentage it cannot support. A banner explains exactly why, rather than guessing on a partial baseline.
What outcodes does it cover?
Every postcode district where your branch has actually listed a property, resolved automatically from where your own listings sit — not a subscription area you choose in advance.
Sharing it & filtering it
Can I see the actual identities of rival branches?
Yes. The league table, head-to-head view and outcode dominance table all name the real competing branches active in your patch, ranked by real listing volume and share. Nothing in your own live report is anonymised or simulated — it is built entirely from public listing data.
Can I export it or share it with my team?
Yes. A CSV export of the outcode benchmark and competitor league downloads instantly, built directly from the report already loaded in your browser. A branded PDF version queues in the background and gives you a download link once it is ready — useful for a vendor pitch or a team meeting.
Does it cover lettings as well as sales?
Yes. Every view — league table, coverage map, speed, stock mix — can be filtered to sales only, lettings only, or both combined, so you can look at either side of your business separately if they behave differently in your patch.
More tools
Explore the rest of the estate agent toolkit
Patch
See who is likely to move before anyone else
A live map of your territory scored for likelihood to move — reductions, withdrawals, fall-throughs, stale stock and landlord stock, each with a full property dossier.
Property Reveal
Unmask the owner behind any likely mover
Pay-per-address owner reveal on hot properties — single or bulk — so your canvassing letter lands with a name on it, not "Dear Homeowner".
Canvassing Campaigns
Direct mail that lands when it matters
Branded letters to scored cohorts in your patch — printed, posted and tracked for you, with cadence sequences and auto-canvass rules that enrol newly-hot homes.
Letter Designer
Design the letter they keep
A full letter design editor with AI copy assistance and AI-generated artwork — every mailing in your brand, saved as templates your whole branch can reuse.
CRM Match
Score the database you already own
Upload your CRM contacts and match them to live market signals — see which of your past valuations and applicants are back in play, scored for likelihood to move.
AI Market Appraisal
Walk in with the valuation already done
AI valuation with comparables and an AI council that stress-tests the number — appraisal-ready before you reach the doorstep.
Valuation Leads
Homeowners asking to be valued
Inbound valuation requests from home.co.uk delivered to your branch — statuses, auto-accept, delivery rules and per-lead intelligence in one inbox.
Scoreboard
Every letter traced to its instruction
Outreach-to-outcome attribution — which campaigns, reveals and canvass rules actually turned into valuations and instructions, and what they cost you.
Canvas
The design studio built for agents
A full design studio inside the platform — brand kit, templates, folders, sharing and AI image tools for every piece of collateral your branch produces.
Photo Studio
Every listing photo, magazine-grade
AI photo enhancement, virtual staging and automatic room sorting — phone shots in, listing photography out.
Social Studio
A week of social in one sitting
AI social assets in your brand — Instagram analysis, market-stat templates and ready-to-post creative for every listing and win.
Articles
Your local content engine
An AI article pipeline from idea to published — keyword research, outlines, drafts, freshness updates and batch series that make you the local authority.
Website Studio
A new agency website by Friday
White-label, AI-assisted agency websites with custom domains — designed, built and hosted on the platform, synced to your brand kit and stock.
Widgets
Your site, powered by portal data
Embeddable valuation and property widgets for your own website, with analytics on every visitor interaction.
Ads Manager
Local advertising, self-serve
Banner campaigns across the home.co.uk network — targeting, impression estimates, creative tools and transparent billing, run from your dashboard.
Print Shop
From design to doormat
Print your Canvas designs as physical collateral — catalogue pricing, checkout and delivery handled from the same studio you designed in.
AI Visibility
Be the answer AI gives
See how your agency shows up across AI engines — visibility checks, brand mentions, tracked prompts and traffic correlation with your Google Analytics.
Listings Manager
Your stock, one command centre
Create, edit and publish listings with full media management, version history and imports — plus outbound feeds to the major portals.
CRM Sync
Plugs into the CRM you already run
Listing sync with Apex27, Alto, Jupix, Street, Rex, Loop, Domus, Expert Agent and more — stock flows in automatically, no re-keying.
Performance Analytics
Know which photo sells the house
Per-listing analytics — photo performance, price health and live view counts across your whole stock.
AML Checks
Compliance that bills the client
Anti-money-laundering identity checks with certificates stored against the deal — and bill-the-client payment so compliance stops costing you money.
Proof of Ownership
Title checked before you list
HM Land Registry titles bought in-platform via Business Gateway — pay-as-you-go or billed to the client, stored against the property.
Material Information
Part A, B and C without the chase
Material-information disclosure packs per property, with seller invites that collect the answers for you.
HomeSign
Signed before the seller cools off
E-signatures built in — send terms of business, track them from sent to signed, and keep every signed document stored against the lead it belongs to.
Referrals
Revenue from every completion
Referrals across eight services — conveyancing, mortgages, removals, surveys and more — with milestone tracking and payouts on business you already have.
Inigo
The AI assistant that knows your patch
Ask questions over your own market, patch and stock data — streamed, grounded answers inside the platform.
One platform for the branch. Every tool included.
Join home.co.uk and get the estate-agent toolkit with your account — market intelligence, canvassing, design studio, compliance and listings tools in one place. No lock-in. Pay only for the premium tools you actually use.
Quick setup · Built for UK estate agents · Trusted UK property platform since 1995