The canvassing machine that never sleeps.
Pick a cohort from your patch, choose a branded letter, add a personal note — we print it, post it and track what it wins. Or set a standing rule once, and let it quietly canvass every newly hot home on your patch while you get on with the day job.
How Campaigns works
Six steps from patch to doormat.
No design software, no print broker, no separate posting run. One screen — cohort, letter, note, send — and we do the physical part.
Bind a cohort from your patch
Tick the properties you want to reach in Patch and choose "Create canvass" — or upload your own CRM list, a CSV or a pasted block of addresses, and we resolve every line to a real property for you. Either way, the cohort arrives in Campaigns already bound; there's no free-typed address list.
The mailable count is worked out for you
Your cohort's addresses are checked against the properties you've actually paid to reveal, then filtered for anyone suppressed or marked do-not-mail. What's left is the real number you're about to send to — never a quantity you type in. The Audience Scorecard shows the deliverable, suppressed and intent-signal split before you commit to spend.
Choose a branded letter and paper
Pick from a fixed library of creatives built for every stage of a canvass — likely-mover prompts, proof-of-recent-sale letters, price-reduced and withdrawn re-engagement, landlord letters — each one carrying your branch's own logo and brand colours automatically via Letter Designer. Set the format (A5 or A4) and paper (standard or premium) for this run.
Add a personal note, then preview
Type a line or two in your own words, or let the AI copy assist propose one from the letter you've chosen. Preview the finished letter before you send — it always renders with a placeholder recipient, "The Homeowner", so a real name or address never appears on screen by accident.
Send — one letter, or a scheduled cadence
Send once, or launch a multi-touch cadence sequence over the same cohort. Billing runs from your prepaid wallet where the balance covers it (net, VAT collected at top-up), or falls through to a secure card checkout with VAT added at the point of sale. Founder-tier accounts get a reduced net rate on every letter.
Track it in the Outbox
Every order gets its own timeline — created, paid, posted — plus a QR-scan count on the letter and any valuations or instructions attributed back to that specific drop. It's the same data the Scoreboard tool rolls up across your whole outreach spend.
The pipeline
One cohort, tracked all the way to the win.
A single send moves through four real stages — every one of them visible in your Outbox, none of them requiring you to chase a print shop or a courier.
Cohort
Scored & bound
From Patch or your own CRM list — revealed and suppression-checked before a penny is costed.
Letter
Branded & queued
A registry creative, your branch's logo and colours, an optional personal note.
Doormat
Printed & posted
We print and post it — Royal Mail delivery, no courier or print shop for you to brief.
Valuation
Tracked & attributed
A QR-scan count on the letter, plus any valuation or instruction traced back to it.
From your patch to their doormat
You choose. We do the physical part.
No print shop, no envelope stuffing, no trip to a sorting office. Three steps between your decision and a letter landing on the right doormat.
1 · You decide
Pick the cohort
A canvass built in Patch, or your own uploaded list. Choose a letter, add a note, hit send — from your desk or your phone.
2 · We print
Printed on your brand
Each letter carries your branch's logo, colours and the note you wrote — printed and prepared for post, no proofing round trip required.
3 · We post
It lands on the doormat
Posted, tracked with a QR code, and watched for the outcome. Your Outbox shows created, paid and posted for every order.
Cadence sequences
One letter rarely wins it. A sequence often does.
Instead of a single drop, schedule a run of touches over the same cohort — the classic canvass rhythm agents have used for decades, minus the spreadsheet reminding you who's due a follow-up.
The classic tout
Weeks 0, 3, 5, 7, 9
Five touches over nine weeks — the standard canvass rhythm, automated. Each touch re-checks the audience before it fires.
Just listed follow-up
Weeks 0, 2, 4
A shorter three-touch run for capitalising on fresh activity — a new instruction or a recent sale nearby — while it's still front of mind.
Or build your own
A custom week list
Set your own touch weeks instead of a named playbook, or run a single one-off drop — the same composer either way.
What makes a cadence different from five separate letters
- Nothing is charged up front. A cadence pre-charges nothing — at each touch's fire time, the mailable audience is re-resolved against your current reveals and suppression list, and a fresh order is minted and billed for that touch alone.
- A household in play drops out on its own. If someone's revealed, suppressed or opts out between touches, the very next touch's count reflects it — you never mail a stale list.
- It stops itself when you've won. The moment a target lists or instructs with you, the cadence records the win and halts — it never keeps mailing a home you've already secured.
- You can stop it any time. A manual stop is one click from the Cadences list — the remaining scheduled touches simply never fire.
A running cadence and its per-touch history — fired, deferred or scheduled, with the spend on each — sit in the Cadences panel of your Campaigns dashboard, right beside the Outbox.
Automation, two ways
Standing rules that work while you don't. And a queue that waits for your nod.
Two different automation layers, so you can pick how much you want to hand off. Neither one mails an address you haven't set up to reach.
Auto-canvass rules
Set once, then it runs on schedule — no queue, no daily check-in.
- A cadence: daily, weekly, monthly or quarterly
- A trigger: newly hot, new to market, reduced, withdrawn, or a long-tenure anniversary
- A monthly spend cap — it pauses itself the instant the cap or your wallet balance is hit
- An alert-only mode that never spends — it just tells you who matched
- A full fire history per rule — when it ran, how many homes, what it spent
- Duplicate a working rule straight onto another branch, or fire it off-cadence with "Run now"
Triggers & the approval queue
For named, one-off events, nothing sends until you say so.
- A home is withdrawn or cancelled from the market
- A sale falls through and the home is back on the market
- A homeowner requests a valuation but leaves no phone number
- A fresh EPC certificate is lodged — often a step toward listing
- A home on your patch turns Hot on the Likelihood-to-Move score
- Every match is a pending fire in your queue — approve & send, or dismiss, no spend either way until you decide
Watch a trigger fire
A home turns Hot. You get the final say.
A standing trigger watches your patch. The moment a home matches, it's a pending item in your queue — never an unattended send.
Event
A home on your patch turns Hot
Matched
Your "Newly Hot" trigger rule matches it
Pending
Sits in your approval queue — nothing has spent
You approve
"Approve & send" launches the cadence — or dismiss it, no cost either way
Illustrative product walkthrough — every trigger rule is scoped to your own branch and patch.
Trust by design
It's engineered to be hard to get wrong.
Direct mail carries real compliance weight — a canvass that mails the wrong address, or ignores an opt-out, costs more than the postage. Campaigns is built so that's structurally difficult to do.
Never a typed quantity
The number of letters you're about to send is always derived from your cohort — you can't accidentally overwrite it with a bigger number.
Suppression fails safe
An address that's opted out, do-not-mail flagged, or not one you've paid to reveal is dropped before it's costed — not after.
A preview that can't leak
Every preview renders with a placeholder recipient. A real name or address is never rendered on screen before you've committed to send.
A scorecard before spend
The Audience Scorecard shows deliverable, suppressed and intent-signal counts before you send — you know what you're paying for first.
A day in the life
A canvass, between two viewings.
How a branch negotiator gets a proper canvass out the door without blocking out an afternoon for it.
Between appointments, a gap opens up
Fifteen minutes free before the next viewing. Ade opens Patch on his phone and filters to homes reduced in the last fortnight on his outcode — a cohort he's been meaning to write to.
Create canvass, straight into Campaigns
He ticks the addresses, taps "Create canvass" and lands in Campaigns with the cohort already bound. No copy-pasting addresses, no separate mailing tool to log into.
Letter, note, preview — done in one screen
He picks "Time for a fresh strategy?" from the letter library, taps the AI copy assist for a starting note, edits a line to sound like him, and previews it — the placeholder homeowner name confirms nothing's misfired.
Before he sends
- Audience Scorecard confirms the deliverable count
- Total shown net and with VAT, before he confirms
What happens next
- Billed to the branch wallet — no invoice to chase
- Printed, posted, and appears in his Outbox instantly
from open gap to letters queued
He's back at the front desk for his 10:30. The canvass is printing; he'll see the first QR scan or a valuation attributed against it in the Outbox over the coming days, no further effort required from him.
The standing rule he set months ago is still working
Meanwhile, the "Newly Hot, weekly" rule he set up in his first week keeps quietly canvassing anything that turns hot on his patch — inside its own spend cap, with a run history he can check whenever he likes.
Who uses Campaigns
Built for every shape of branch.
From a single negotiator working one patch to a multi-branch group standardising its canvass across every office.
Branch negotiators
A canvass built between viewings, off a Patch cohort — no separate mailing tool, no print shop to brief.
Branch owners & managers
Set the standing rules once — cadence, trigger, cap — and let the branch's canvass run itself, checking the spend and the outcome in the Outbox and Scoreboard whenever it suits.
Multi-branch groups
Duplicate a rule that's winning in one office straight onto another branch's patch — same recipe, its own fresh spend cap and fire history.
Lettings & landlord teams
Purpose-built landlord letters — "Sell, let, or refinance?", "Is your rental working hard enough?" — sit alongside the sales library in the same composer.
How Campaigns compares
The canvass you were already doing. Minus the admin.
| Task | Campaigns | Doing it by hand |
|---|---|---|
| Building the mailing list | Bound cohort, server-derived count | Export, dedupe and check a spreadsheet by hand |
| Checking opt-outs & do-not-mail | Filtered automatically, fails safe | Cross-check against a separate list, manually |
| Designing & branding the letter | Registry creative, your logo applied automatically | Brief a designer or wrangle a Word template |
| Printing | One click, done for you | Print shop order, wait for proofs |
| Posting | Handled — no post run | Stuff envelopes, queue at the post office |
| A follow-up sequence | Scheduled cadence, re-checked at every touch | A calendar reminder you may or may not act on |
| Catching newly hot homes | A standing rule, watching every day | Only if you happen to spot it on your patch |
| Knowing what it won | A per-order timeline with attributed outcomes | A guess, usually |
The letter library
A creative for every stage of the canvass.
A fixed, branded library rather than a blank page — pick the letter that fits what's actually happening with the property.
Likely movers
- "Thinking of selling?"
- "What's your home worth now?"
- "Are you still thinking of moving?"
- "We have buyers waiting"
Recent activity nearby
- "We've sold near you"
- "Sold quickly nearby"
- "Another home sold on your street"
Reduced & withdrawn
- "Still on the market?"
- "Time for a fresh strategy?"
- "Did your move not go to plan?"
- "Relaunch your home, properly"
Landlords
- "Sell, let, or refinance?"
- "Is your rental working hard enough?"
General & nurture
- "The market has moved since we spoke"
- "Your local property update"
- "Free valuation"
Want your own?
Design a bespoke letter with AI copy and artwork in Letter Designer, then reuse it as a template across your branch.
Bring your own list
Upload a CSV or paste addresses from your own CRM and we match each line to a real property for you — after you confirm the three lawful-basis consent clauses (it's your own data, you have a legitimate-interest basis to write to it, and any do-not-mail flags are honoured). Matched addresses come back masked, and the resulting cohort goes through the exact same reveal and suppression checks as anything built in Patch, ready to bind straight into a campaign.
The time it saves
Where the hours used to go.
Illustrative figures for a typical 100-address canvass run — your own numbers will vary with cohort size and how many touches you schedule.
What makes it different
Eight things you won't find in a mail-merge template.
Fail-closed suppression
Any doubt over whether an address should be mailed — a missing reveal, a do-not-mail flag, an opted-out contact — drops it from the send rather than including it.
Event-aware cadences
A running sequence checks before every touch whether the target has already listed or instructed with you, and stops itself automatically if it has.
Server-derived pricing
The gross total shown on screen is the exact figure the send rail charges — the same formula, never a rough estimate that changes at checkout.
A real Outbox, not a sent-mail log
Every order tracks created, paid and posted as real lifecycle events, not just a static list of past sends.
QR-scan engagement, per order
Each letter carries a scannable code tied to that specific order, so you see genuine engagement, not just a delivery estimate.
AI copy assist, not a blank box
The personal-note field can propose a starting line based on the letter you've chosen — you edit or replace it, never obliged to use it verbatim.
Wallet-first billing
A prepaid wallet debits the exact net cost per letter; if the balance falls short, checkout falls through to a secure card payment automatically — no failed send.
One-click rule duplication
A standing rule that's working on one branch's patch can be cloned onto another branch in a click, with its own fresh cap and history.
Part of the toolkit
Campaigns is the send step in a bigger loop.
It feeds off the tools that find who to write to, and feeds back into the ones that prove it worked.
Patch
Where most Campaigns cohorts start — a live, scored map of your territory. Tick the properties you want to reach and hand them straight to Campaigns.
Property Reveal
Pay-per-address owner reveal — the reveals your Campaigns audience is drawn from, so your letters land addressed properly.
Letter Designer
Design your own letter creative with AI copy and artwork, saved as a branch template that appears alongside the built-in library.
CRM Match
Score your own CRM database against live market signals, then build a Campaigns cohort straight out of the matches that are back in play.
Scoreboard
Every campaign, cadence and auto-canvass rule rolled up against the valuations and instructions it actually produced — and what each one cost.
My Market
Branch-level market intelligence — see whether your canvassing is moving your share of new instructions across your outcodes.
FAQ
Common questions about Campaigns
Who actually prints and posts the letters?
We do. You choose the cohort, the letter and any personal note, then send — the platform handles printing and Royal Mail posting from there. There's no print shop to brief, no envelope stuffing, and nothing to courier anywhere.
How is the mailing list decided — can I just type in a quantity?
No. The quantity is always derived server-side from your bound cohort: the addresses in that cohort that you've paid to reveal, minus any suppressed or do-not-mail addresses, checked again at the moment you send. There's no free-typed quantity field — what you see is what actually mails.
Where do the cohorts come from?
Two places. Build one in Patch by ticking properties scored for likelihood to move and choosing "Create canvass", or upload your own CRM list (a CSV or a pasted list of addresses) and we resolve it to real properties for you. Either way, the cohort goes through the same reveal and suppression checks before a single letter is costed.
What is a cadence sequence?
Instead of one letter, a cadence is a scheduled run of touches over the same cohort — for example the classic touting sequence at weeks 0, 3, 5, 7 and 9. Nothing is charged up front: at each touch, the mailable audience is re-checked against your current reveals and suppressions, so a household that's already listed with you or opted out simply drops out of the next touch. A cadence also stops itself automatically the moment a target lists or instructs.
What are auto-canvass rules?
A standing rule you set once — a cadence (daily, weekly, monthly or quarterly), a trigger event (a home newly turning Hot, coming new to market, being reduced, being withdrawn, or reaching a long-tenure anniversary) and a monthly spend cap. From then on it runs quietly in the background, enrolling only the addresses that match, and pauses itself the instant the cap or your wallet balance is hit. You can pause, resume, duplicate it to another branch, or fire it off-cadence with "Run now".
Do auto-canvass rules spend money without me checking first?
A standing rule in auto-letter mode does send automatically, but strictly inside the monthly cap you set — it pauses itself the moment that cap or your wallet balance is reached, and you can switch any rule to alert-only mode, which never spends and simply notifies you of matches instead. For named, event-based triggers — a home withdrawn, a fallen-through sale, a valuation with no phone number, a home turning Hot — every match lands in an approval queue first. Nothing goes out until you approve it or dismiss it.
Can I see what I'm sending before it goes out?
Yes. The preview always renders with a placeholder recipient ("The Homeowner") — a real name or address never appears in a preview, even by accident. Before you send, the Audience Scorecard shows you the deliverable, suppressed and intent-signal breakdown of the cohort in counts, so you know exactly what you're paying to reach.
How much does a campaign cost?
You pay per letter, priced by format (A5 or A4) and paper (standard or premium), shown net and with VAT before you send. Billing runs from a prepaid wallet balance where available, or falls through to a secure card checkout. Founder-tier accounts get a reduced net rate on every letter. There's no separate subscription for Campaigns itself — access comes with Founder 250 membership.
What letters are available?
A fixed library of branded creatives covering every stage of a canvass — likely-mover prompts like "Thinking of selling?" and "What's your home worth now?", proof-of-activity letters like "We've sold near you" and "Sold quickly nearby", re-engagement letters for price-reduced or withdrawn homes like "Still on the market?" and "Time for a fresh strategy?", and landlord letters like "Is your rental working hard enough?". Each carries your branch's branding automatically. Need something bespoke? Design it in Letter Designer and it appears alongside the built-in library.
Can I add my own words to a letter?
Yes. Every letter has an optional personal note field, and an AI copy assist can propose a short note based on the letter you've chosen — you can use it as-is, edit it, or write your own from scratch.
How do I know a campaign actually worked?
Every order has its own timeline — created, paid, posted — plus a QR-scan count on the letter itself and any valuations or instructions attributed back to that order's addresses. It's the same attribution data the Scoreboard tool rolls up across every campaign, reveal and canvass rule you've run.
Do I need to be a Founder 250 member to use Campaigns?
Yes, Campaigns is part of Founder 250 membership, alongside the rest of the Intelligence suite — My Market and Patch. Letters themselves are pay-as-you-go on top of that; there's no separate letters subscription.
What happens if my wallet balance is too low to send?
If the wallet can't cover the cost, you're shown the exact shortfall and a suggested top-up before anything is sent — nothing is ever part-charged or sent on credit. For a one-off send without the wallet, checkout falls through to a secure card payment automatically.
Can a cadence or rule keep mailing someone who has already instructed with a competitor, or with me?
No. A cadence checks before every touch whether the target has recorded an outcome — an instruction, in particular — and stops itself the moment it has, so it never keeps mailing a home you've already won. Suppression and do-not-mail checks run on every send regardless of source.
More tools
Explore the rest of the estate agent toolkit
Patch
See who is likely to move before anyone else
A live map of your territory scored for likelihood to move — reductions, withdrawals, fall-throughs, stale stock and landlord stock, each with a full property dossier.
Property Reveal
Unmask the owner behind any likely mover
Pay-per-address owner reveal on hot properties — single or bulk — so your canvassing letter lands with a name on it, not "Dear Homeowner".
Letter Designer
Design the letter they keep
A full letter design editor with AI copy assistance and AI-generated artwork — every mailing in your brand, saved as templates your whole branch can reuse.
CRM Match
Score the database you already own
Upload your CRM contacts and match them to live market signals — see which of your past valuations and applicants are back in play, scored for likelihood to move.
AI Market Appraisal
Walk in with the valuation already done
AI valuation with comparables and an AI council that stress-tests the number — appraisal-ready before you reach the doorstep.
Valuation Leads
Homeowners asking to be valued
Inbound valuation requests from home.co.uk delivered to your branch — statuses, auto-accept, delivery rules and per-lead intelligence in one inbox.
My Market
Your market share, measured honestly
Branch-level market intelligence — share of new instructions, competitor branch ranking, demand and stock trends across your outcodes.
Scoreboard
Every letter traced to its instruction
Outreach-to-outcome attribution — which campaigns, reveals and canvass rules actually turned into valuations and instructions, and what they cost you.
Canvas
The design studio built for agents
A full design studio inside the platform — brand kit, templates, folders, sharing and AI image tools for every piece of collateral your branch produces.
Photo Studio
Every listing photo, magazine-grade
AI photo enhancement, virtual staging and automatic room sorting — phone shots in, listing photography out.
Social Studio
A week of social in one sitting
AI social assets in your brand — Instagram analysis, market-stat templates and ready-to-post creative for every listing and win.
Articles
Your local content engine
An AI article pipeline from idea to published — keyword research, outlines, drafts, freshness updates and batch series that make you the local authority.
Website Studio
A new agency website by Friday
White-label, AI-assisted agency websites with custom domains — designed, built and hosted on the platform, synced to your brand kit and stock.
Widgets
Your site, powered by portal data
Embeddable valuation and property widgets for your own website, with analytics on every visitor interaction.
Ads Manager
Local advertising, self-serve
Banner campaigns across the home.co.uk network — targeting, impression estimates, creative tools and transparent billing, run from your dashboard.
Print Shop
From design to doormat
Print your Canvas designs as physical collateral — catalogue pricing, checkout and delivery handled from the same studio you designed in.
AI Visibility
Be the answer AI gives
See how your agency shows up across AI engines — visibility checks, brand mentions, tracked prompts and traffic correlation with your Google Analytics.
Listings Manager
Your stock, one command centre
Create, edit and publish listings with full media management, version history and imports — plus outbound feeds to the major portals.
CRM Sync
Plugs into the CRM you already run
Listing sync with Apex27, Alto, Jupix, Street, Rex, Loop, Domus, Expert Agent and more — stock flows in automatically, no re-keying.
Performance Analytics
Know which photo sells the house
Per-listing analytics — photo performance, price health and live view counts across your whole stock.
AML Checks
Compliance that bills the client
Anti-money-laundering identity checks with certificates stored against the deal — and bill-the-client payment so compliance stops costing you money.
Proof of Ownership
Title checked before you list
HM Land Registry titles bought in-platform via Business Gateway — pay-as-you-go or billed to the client, stored against the property.
Material Information
Part A, B and C without the chase
Material-information disclosure packs per property, with seller invites that collect the answers for you.
HomeSign
Signed before the seller cools off
E-signatures built in — send terms of business, track them from sent to signed, and keep every signed document stored against the lead it belongs to.
Referrals
Revenue from every completion
Referrals across eight services — conveyancing, mortgages, removals, surveys and more — with milestone tracking and payouts on business you already have.
Inigo
The AI assistant that knows your patch
Ask questions over your own market, patch and stock data — streamed, grounded answers inside the platform.
One platform for the branch. Every tool included.
Join home.co.uk and get the estate-agent toolkit with your account — market intelligence, canvassing, design studio, compliance and listings tools in one place. No lock-in. Pay only for the premium tools you actually use.
Quick setup · Built for UK estate agents · Trusted UK property platform since 1995