Know exactly which door to knock.
Patch scores a whole cluster as likely movers but keeps the exact address masked. Property Reveal confirms which specific home it is — with the occupier's name so your letter reaches the right door — one property at a time, or a whole hot cluster at once.
How it works
From masked pin to the exact door.
Property Reveal is the paid unmask step built directly into Patch. It never runs on its own — it works on the same scored pins and list rows you already use to find who's likely to move.
Patch scores the pin first
Before Property Reveal is relevant at all, Patch has already scored the property as a likely mover — a reduction, a withdrawal, a fall-through, stale stock or landlord stock — and shown you a masked street and outcode. The full address stays hidden until you decide it's worth paying for.
Tap Reveal — one pin or a whole selection
Reveal a single home from its why-panel, or tick a cluster on the map or list and hit Reveal all. Bulk selections run through one instant server-computed quote instead of a one-by-one check — up to 500 at once for pricing, 100 per execution batch.
See the exact cost before anything moves
A Confirm charge dialog opens first — "You are about to confirm this address" — showing whether it's included with your plan or priced, and the funding source (allowance, then wallet). Declining takes no money. For a bulk selection the same honesty scales up into a full receipt: already unlocked, included with your plan, beyond your allowance, and consent-gated.
Owner
•••••• •••••••
Address
•• •••••• ••••••, RG•• •••
Exact address
14 Foxglove Close, RG21 5PJ
Occupier · for your letter
M. Ashworth
Confirm charge
You are about to confirm this address.
1. The map and list only ever show a masked street and outcode — never a full address, never the underlying property key.
2. Reveal opens Confirm charge — included, allowance, or priced — and nothing is debited until you confirm.
3. The card unblurs to the exact address — with the occupier's name for your letter — and is added to your Revealed list for follow-up.
It's yours to follow up, once
The confirmed address renders only from the reveal response — never guessed, never derived client-side. It's added to your Revealed list immediately, and re-opening the same property later for the same branch is free. Reveal once, use it as many times as you need.
Used responsibly, by design
Not every reveal is the same kind of data.
A "likely mover" score can come from public market movement — a reduction, a withdrawal, stale stock — or from someone who contacted Homemove directly and asked for help selling. Property Reveal treats those two sources very differently, and it decides which one applies on the server, never from what your browser sends.
Market-data matches reveal freely
A price reduction, a withdrawn listing, a fall-through, stale or landlord stock — these come from open market movement, not from a person telling us anything in confidence. These reveal as a normal paid unmask, single or in bulk.
First-party signals need real consent
If the strongest signal is someone asking Homemove for a valuation or to be put in touch with an agent, we only unmask their address if they gave marketing consent themselves, after our current privacy notice went live. No consent, no address — you get an anonymised area read instead, and you're never charged for it.
A mixed signal stays cautious
If a property has both an aged first-party signal and a fresh market one, it still gets the more careful treatment — a person who once asked Homemove for a valuation doesn't lose that protection just because the wider market caught up. When in doubt, we fold to the more restrictive rule, not the more profitable one.
This isn't a certification or a legal opinion — it's how the reveal decision is built: server-resolved, never trusted from the browser, and recorded with the lawful basis behind every unmasked address. Your own use of any revealed address should still follow your normal data-protection and canvassing obligations.
Bulk reveal
A whole hot cluster, one receipt.
Tick every likely mover in a street, ward or cohort and hit Reveal all. The quote is one round-trip — not a check per home — and it's honest about exactly what's free, what's included, what's payable and what simply can't be sold.
Reveal all 6 — selected on the map
One quote, four honest buckets
Already-revealed homes and anything your monthly allowance covers show as free. Anything beyond that shows the real payable total, and anything consent-gated is marked as simply not for sale — never quoted a price it will never actually cost.
Or skip the reveal entirely
Not every hot cluster needs unmasking. Add to canvass sends the whole selection straight to Canvassing Campaigns — we address every letter at print, so no reveal credit is spent and no address ever passes through your screen. Reveal is for when you specifically want to call or knock the door yourself.
If your wallet can't quite cover the payable total, the same panel offers an in-context top-up sized to the exact shortfall — pay, and it finishes the batch automatically. No separate trip to Billing.
Every reveal in the batch runs the full single-reveal pipeline server-side — the same lane fold, consent check and idempotency as a one-off reveal. A batch can never be more permissive than reviewing each home yourself.
If your allowance runs dry mid-batch and the next reveal would bust your confirmed budget, the run stops cleanly — nothing is spent beyond what you agreed to.
The old way
Guesswork vs the exact door.
Working out which home in a hot cluster is the mover — and who to address the letter to — used to mean a Land Registry title search per property, a wait for it to come back, and a fee whether or not the title's current. Property Reveal collapses that into one screen.
| What you need | Property Reveal | Manual title search |
|---|---|---|
| Which exact home behind the pin | One tap — unmasked from the cluster | Guesswork, or knock every door |
| The occupier's name for the letter | Included in the same reveal | Land Registry title, per property |
| Cost known before you commit | Confirm charge, every time | Fixed fee, no refund if the title's stale |
| Consent awareness | Built in — GDPR lane logic | On you to check |
| A dozen homes at once | One "Reveal all" quote | A dozen separate searches |
| A record of what you've bought | Your Revealed list, automatic | Your own spreadsheet |
| Where it starts | Already scored by Patch as a likely mover | You already have an address in mind |
A day in the life
Desk to doorstep, same afternoon.
Three moments in a canvassing round built on Property Reveal — from picking the cluster to a named letter through the right door.
1 · At the desk
Pick the cluster
Patch has already scored this street's reductions and stale stock. Select the whole hot cluster on the map and hit Reveal all — one quote for the lot.
2 · Confirm and unmask
Read the receipt, confirm
Two are already free, three sit inside this month's allowance, one is consent-gated. The rest confirm in a tap — the exact addresses land on screen and in the Revealed list.
3 · On the round
A name on every letter
Whether you print through Letter Designer or knock the door yourself, every address on the round is addressed to a person — and every one is already logged for follow-up.
Who uses Property Reveal
Built for whoever is chasing the next instruction.
Anyone with access to Patch on your account can reveal — the branch-level allowance and wallet are shared, so the whole team draws from the same pool.
New-instruction hunters
Negotiators working a patch for stock, revealing reductions and withdrawals street by street before a rival agent knocks first.
Landlord & BTL canvassers
Lettings teams targeting landlord-owned stock flagged by Patch, revealing the registered owner rather than whoever's currently renting.
Multi-branch groups
Groups running several branches reveal against a shared allowance and wallet, with the patch-licence gate keeping each branch inside its own bought outcodes.
Ops managers watching spend
Branch managers who want reveal spend attributed to outcomes — every reveal logs an engagement signal that Scoreboard can trace through to a valuation or instruction.
Your Revealed list
A ledger of what you've already bought.
Every reveal — single or from a batch — is recorded against your branch: which lane it came from, what it cost, and when. Filter by lane, page through the branch's whole history, and check what's already unlocked before you pay for it again.
The list itself stays deliberately careful with the data: it shows the street with the house number masked, the outcode, the lane and the cost — proof of what you bought, not a place to browse raw addresses. To see the confirmed address again, open the same pin on the map or list — the re-reveal is instant and free, because you've already paid for it once.
See where reveals happen, inside PatchHow it's priced
Pay per address, never a surprise.
Property Reveal has no separate subscription. It draws from your plan's included allowance first, and only reaches your wallet once that's used.
A monthly allowance, included
Every plan carries a small number of included reveals each calendar month, drawn down first — Founder-250 and an active Home Intel subscription both carry a larger allowance than the base plan. Reveals inside your allowance cost nothing extra.
Beyond that, pay per reveal
Once the monthly allowance is used, each further reveal bills your branch's wallet directly — a small per-address rate that's higher for the more sensitive, consent-gated lane than for ordinary market-data matches. No lock-in, no minimum spend.
The number, before the button
A single reveal shows a Confirm charge dialog naming the exact cost — or "no charge" — before it happens. A bulk selection gets one instant receipt for the whole batch. Nothing is ever billed on a guess.
Where the time goes
A cluster of ten, two different ways.
Illustrative estimate, not a measured average — actual time depends on the property and how you currently trace ownership. Shown to make the shape of the saving clear, not to promise a number.
Part of the toolkit
Reveal feeds the rest of your outreach.
Property Reveal doesn't sit on its own — it sits between the tool that finds the property and the tools that turn a name into a conversation.
Patch
The live scored map every reveal starts from — reductions, withdrawals, fall-throughs, stale and landlord stock, each with a full property dossier before you spend a credit.
Canvassing Campaigns
Send a revealed name straight into a mailed cohort, or skip the reveal entirely with Add to canvass and let us address the letter at print.
Letter Designer
Design the letter a revealed name actually goes out on — branded templates with AI copy assistance, ready before you finish the reveal.
Scoreboard
Every reveal logs an engagement signal, so you can trace which unmasked addresses actually turned into a valuation or an instruction — and what they cost you to win.
CRM Match
Match your own uploaded contacts against live market signals first — some of the names you already have may not need a reveal at all.
See the whole toolkit
Property Reveal is one part of the estate-agent toolkit included with your home.co.uk account — market intelligence, canvassing, design and compliance tools in one place.
FAQ
Common questions about Property Reveal
What does Property Reveal actually unmask?
Which specific property Patch has scored as a likely mover — its full postal address, confirmed out of the masked cluster, plus the occupier's name so you can address the letter. Nothing is shown up front — the map and list only ever show a masked street and outcode until you tap Reveal (or Reveal all on a bulk selection).
How much does a reveal cost?
Every reveal draws first from a small monthly allowance included in your plan — Founder-250 and active Intel subscribers get a larger allowance than the free grant. Once that's used, further reveals bill your wallet at a small per-address rate. You always see the exact cost in a Confirm charge dialog before anything is debited, and a bulk selection gets one instant receipt covering the whole batch.
Do I get charged twice if I reveal the same address again?
No. Re-opening a property you've already revealed for that branch is free and instant — it's a lookup against your own Revealed list, not a repeat purchase.
What if my wallet balance is too low for a bulk reveal?
The batch quote shows exactly what's already free, what your allowance covers and what's payable before you confirm anything. If your wallet is short, the same panel offers an in-context top-up sized to the shortfall, then finishes the reveal — no separate trip to Billing and no lost selection.
Does every likely-mover match reveal an address?
No, and this is deliberate. Some of the strongest signals come from someone who has contacted Homemove directly — asking for a valuation, requesting an agent — and those addresses only unmask with that person's own marketing consent, given after the date our updated privacy notice went live. Without it, you get an anonymised area read instead of a name, and you are never charged for it.
Can I reveal any property, or just ones in my patch?
Just your patch. Property Reveal is licensed to the outcodes you hold — bought or founding — across every branch on your account. A property outside all of them can't be revealed, paid or not, even if Patch shows it as a strong match.
What happens to an address after I reveal it?
It's added to your Revealed list — a running record of every address you've bought, with the source lane, the cost and the date, so you or a colleague can find it again without paying twice or wondering what's already been unlocked.
Can I mail an address without revealing it first?
Yes. Add to canvass sends your whole selection straight to Canvassing Campaigns and we address the letters at print — no reveal credit is spent and no address passes through your screen. Reveal is only for when you want to call or knock the door yourself.
Is Property Reveal a separate product from Patch?
No — it's the paid unmask step built directly into Patch. Any pin or list row Patch has scored as a likely mover can be revealed, single or in bulk, from the same map and list you already use to find them.
Does a reveal use my monthly allowance or my wallet first?
Allowance first, always. Every plan includes a number of reveals a month at no extra cost — more if you're on Founder-250 or an active Intel subscription. Only once that allowance is used for the month does a reveal bill your wallet, and the confirm dialog tells you which one is happening before you commit.
More tools
Explore the rest of the estate agent toolkit
Patch
See who is likely to move before anyone else
A live map of your territory scored for likelihood to move — reductions, withdrawals, fall-throughs, stale stock and landlord stock, each with a full property dossier.
Canvassing Campaigns
Direct mail that lands when it matters
Branded letters to scored cohorts in your patch — printed, posted and tracked for you, with cadence sequences and auto-canvass rules that enrol newly-hot homes.
Letter Designer
Design the letter they keep
A full letter design editor with AI copy assistance and AI-generated artwork — every mailing in your brand, saved as templates your whole branch can reuse.
CRM Match
Score the database you already own
Upload your CRM contacts and match them to live market signals — see which of your past valuations and applicants are back in play, scored for likelihood to move.
AI Market Appraisal
Walk in with the valuation already done
AI valuation with comparables and an AI council that stress-tests the number — appraisal-ready before you reach the doorstep.
Valuation Leads
Homeowners asking to be valued
Inbound valuation requests from home.co.uk delivered to your branch — statuses, auto-accept, delivery rules and per-lead intelligence in one inbox.
My Market
Your market share, measured honestly
Branch-level market intelligence — share of new instructions, competitor branch ranking, demand and stock trends across your outcodes.
Scoreboard
Every letter traced to its instruction
Outreach-to-outcome attribution — which campaigns, reveals and canvass rules actually turned into valuations and instructions, and what they cost you.
Canvas
The design studio built for agents
A full design studio inside the platform — brand kit, templates, folders, sharing and AI image tools for every piece of collateral your branch produces.
Photo Studio
Every listing photo, magazine-grade
AI photo enhancement, virtual staging and automatic room sorting — phone shots in, listing photography out.
Social Studio
A week of social in one sitting
AI social assets in your brand — Instagram analysis, market-stat templates and ready-to-post creative for every listing and win.
Articles
Your local content engine
An AI article pipeline from idea to published — keyword research, outlines, drafts, freshness updates and batch series that make you the local authority.
Website Studio
A new agency website by Friday
White-label, AI-assisted agency websites with custom domains — designed, built and hosted on the platform, synced to your brand kit and stock.
Widgets
Your site, powered by portal data
Embeddable valuation and property widgets for your own website, with analytics on every visitor interaction.
Ads Manager
Local advertising, self-serve
Banner campaigns across the home.co.uk network — targeting, impression estimates, creative tools and transparent billing, run from your dashboard.
Print Shop
From design to doormat
Print your Canvas designs as physical collateral — catalogue pricing, checkout and delivery handled from the same studio you designed in.
AI Visibility
Be the answer AI gives
See how your agency shows up across AI engines — visibility checks, brand mentions, tracked prompts and traffic correlation with your Google Analytics.
Listings Manager
Your stock, one command centre
Create, edit and publish listings with full media management, version history and imports — plus outbound feeds to the major portals.
CRM Sync
Plugs into the CRM you already run
Listing sync with Apex27, Alto, Jupix, Street, Rex, Loop, Domus, Expert Agent and more — stock flows in automatically, no re-keying.
Performance Analytics
Know which photo sells the house
Per-listing analytics — photo performance, price health and live view counts across your whole stock.
AML Checks
Compliance that bills the client
Anti-money-laundering identity checks with certificates stored against the deal — and bill-the-client payment so compliance stops costing you money.
Proof of Ownership
Title checked before you list
HM Land Registry titles bought in-platform via Business Gateway — pay-as-you-go or billed to the client, stored against the property.
Material Information
Part A, B and C without the chase
Material-information disclosure packs per property, with seller invites that collect the answers for you.
HomeSign
Signed before the seller cools off
E-signatures built in — send terms of business, track them from sent to signed, and keep every signed document stored against the lead it belongs to.
Referrals
Revenue from every completion
Referrals across eight services — conveyancing, mortgages, removals, surveys and more — with milestone tracking and payouts on business you already have.
Inigo
The AI assistant that knows your patch
Ask questions over your own market, patch and stock data — streamed, grounded answers inside the platform.
One platform for the branch. Every tool included.
Join home.co.uk and get the estate-agent toolkit with your account — market intelligence, canvassing, design studio, compliance and listings tools in one place. No lock-in. Pay only for the premium tools you actually use.
Quick setup · Built for UK estate agents · Trusted UK property platform since 1995