Everything a branch needs to win the next instruction.
See who is likely to move before your rival does. Reach them by name. Market every win, stay compliant, and earn on it through to completion. 27 tools, one login, one property platform — trusted since 1995.
One platform, three jobs
Most agents juggle a portal, a CRM, a designer and a compliance folder. This is all of it, joined up.
The toolkit does three things for a branch — and every tool below sits inside one of them. Pick a job to jump straight to it.
Win instructions
Find the movers before anyone else.
The demand engine. See who is likely to move, unmask the owner, reach them by name, and walk in with the valuation already done — then prove which outreach actually paid.
Brand studio
A marketing department in one place.
Design, photography, social, content, websites, advertising and print — every piece of collateral your branch produces, on-brand, without a single external agency.
Run your branch
The day-to-day, handled.
Listings, CRM sync, analytics, compliance, e-signatures and referral income — the operational spine of a modern branch, running quietly behind the wins.
Win instructions
Find the movers before anyone else.
The demand engine. See who is likely to move, unmask the owner, reach them by name, and walk in with the valuation already done — then prove which outreach actually paid.
Your patch already knows who's moving next.
A live map of your territory with every home scored for how likely it is to move — reductions, withdrawals, fall-throughs, stale stock and inferred landlord stock, each behind a masked pin. Filter to a cohort, open the full dossier, reveal the address, and hand it straight to a canvass. This is where the whole toolkit begins.
- 0–100 likelihood-to-move score with a plain-English why
- Reduced, Withdrawn, Fall-Through, Stale and Landlord cohorts
- Masked, k-anonymous pins until you choose to reveal
- Full dossier — comparables, Land Registry history, EPC
Stop writing "Dear Homeowner."
Pay-per-address owner reveal on the homes that are actually likely to move — one at a time or in bulk. Your canvassing letter lands with a name on it, not a guess. Reveal once and it stays unlocked for the whole branch.
- Single or bulk reveal on scored properties
- Billed per address, never a subscription
- Names feed straight into a campaign
- Shared across your branch once unlocked
The canvassing machine that never sleeps.
Branded letters posted to scored cohorts in your patch — printed, posted and tracked while you get on with valuations. Set a cadence, add auto-canvass rules, and newly-hot homes enrol themselves the moment they flip.
- Printed, posted and tracked for you
- Cadence sequences that follow up on their own
- Auto-canvass rules enrol newly-hot homes
- Every send traceable to its outcome
Design the letter they keep.
A full design editor for the letter itself — AI copy assistance, AI-generated artwork, and every mailing pulled into your brand. Save the ones that land as templates the whole branch can reuse.
- Drag-and-build letter editor
- AI copy and AI artwork built in
- Saved as reusable branch templates
- Every letter unmistakably yours
Your best leads are already in your filing cabinet.
Upload the contacts you already own and match them to live market signals. See which of your past valuations and applicants have just come back into play — scored, ranked and ready to call.
- Match your CRM against live signals
- Old valuations resurfaced when they re-heat
- Scored for likelihood to move
- Filter your own database on the map
Walk in knowing the number.
An AI valuation with real comparables, stress-tested by an AI council that argues the figure from every angle before you reach the doorstep. You arrive appraisal-ready, not fishing for a number in front of the vendor.
- AI valuation with supporting comparables
- An AI council that pressure-tests the figure
- Appraisal-ready before you knock
- Every number backed by evidence
A homeowner just asked to be valued.
Inbound valuation requests from home.co.uk, delivered straight to your branch inbox — with statuses, auto-accept, delivery rules and per-lead intelligence so nothing goes cold. These are people asking you to come round.
- Inbound requests from home.co.uk
- Auto-accept and delivery rules
- Per-lead intelligence attached
- One inbox for the whole branch
Know your standing before your rival does.
Branch-level market intelligence — your share of new instructions, competitor branches ranked beside you, and demand and stock trends across your outcodes. The honest scoreboard for how you are really doing.
- Share of new instructions in your patch
- Competitor branch ranking
- Demand and stock trends by outcode
- Measured honestly, not flattered
Canvassing was a faith budget. Now it's a P&L line.
Every letter, reveal and canvass rule traced through to the valuation and instruction it produced — and what it cost you to get there. Finally, a straight answer to which outreach actually works.
- Outreach-to-outcome attribution
- Cost per valuation and per instruction
- Which campaigns and rules paid off
- Marketing spend you can defend
Brand studio
A marketing department in one place.
Design, photography, social, content, websites, advertising and print — every piece of collateral your branch produces, on-brand, without a single external agency.
Your brand, never off-brand again.
A full design studio inside the platform — brand kit, templates, folders, sharing and AI image tools for every piece your branch produces. Set your colours and logo once and everything the team makes stays on-brand.
- Brand kit locked once, applied everywhere
- Templates, folders and team sharing
- AI image tools built in
- Every piece of collateral in one studio
Every listing photo, magazine-grade.
Phone shots in, listing photography out. AI enhancement, virtual staging and automatic room sorting turn a hurried walk-round into a gallery that sells the house.
- AI photo enhancement
- Virtual staging for empty rooms
- Automatic room sorting
- Phone-shot in, portfolio out
Sunday night, a week of social, done.
AI social assets in your brand — Instagram analysis, market-stat templates and ready-to-post creative for every listing and win. A week of posts in a single sitting.
- Ready-to-post creative per listing
- Market-stat templates
- Instagram performance analysis
- A week of content in one sitting
Own the searches your patch types at midnight.
An AI article pipeline from idea to published — keyword research, outlines, drafts, freshness updates and batch series. Become the local authority the search engines send people to.
- Keyword research to published draft
- Freshness updates keep pieces ranking
- Batch series in one run
- Local authority, built quietly
A new agency website by Friday.
White-label, AI-assisted agency websites on your own domain — designed, built and hosted on the platform, synced to your brand kit and your live stock. Describe the page; the sections build themselves.
- AI-assisted, white-label build
- Custom domain, hosted for you
- Synced to your brand kit and stock
- Live in days, not months
Your website, working the portal's shift.
Embeddable valuation and property widgets that put portal-grade data on your own site — and tell you exactly what every visitor did with them.
- Valuation and property widgets
- Portal data on your own domain
- Analytics on every interaction
- Paste one snippet, done
Local advertising, without the media agency.
Banner campaigns across the home.co.uk network, run from your own dashboard — targeting, impression estimates, creative tools and transparent billing. Self-serve local reach with no middleman.
- Campaigns across the home.co.uk network
- Targeting and impression estimates
- Built-in creative tools
- Transparent, self-serve billing
From design to doormat.
Turn your Canvas designs into physical collateral without leaving the studio — catalogue pricing, checkout and delivery all handled in one place. Design it, order it, watch it arrive.
- Print straight from your designs
- Catalogue pricing and checkout
- Delivery handled for you
- One studio, design to doormat
A mover just asked AI who's the best agent near them.
See how your agency shows up across the AI engines buyers and sellers now ask first — visibility checks, brand mentions, tracked prompts and traffic correlated against your Google Analytics.
- Visibility across the major AI engines
- Brand-mention and prompt tracking
- Correlated with your Analytics traffic
- Be the answer, not the afterthought
Run your branch
The day-to-day, handled.
Listings, CRM sync, analytics, compliance, e-signatures and referral income — the operational spine of a modern branch, running quietly behind the wins.
Your stock, one command centre.
Create, edit and publish listings with full media management, version history and imports — then push them out to the major portals from one screen. Everything you market, in one place.
- Create, edit and publish in one place
- Full media management and version history
- Bulk imports
- Outbound feeds to the major portals
Plugs into the CRM you already run.
Listing sync with Apex27, Alto, Jupix, Street, Rex, Loop, Domus, Expert Agent and more. Your stock flows in automatically — no re-keying, no double entry.
- Sync with the major agency CRMs
- Stock flows in automatically
- No re-keying, no double entry
- Keep the system you already know
Know which photo sells the house.
Per-listing analytics across your whole stock — photo performance, price health and live view counts. See what is working room by room, and fix what is not before the vendor asks.
- Photo-by-photo performance
- Price-health signals per listing
- Live view counts across your stock
- Answers before the vendor call
Identity checks that bill the client, not your branch.
Anti-money-laundering identity checks with certificates stored against the deal — and bill-the-client payment, so compliance stops quietly costing you money on every instruction.
- AML identity checks in-platform
- Certificates stored against the deal
- Bill-the-client payment
- Compliance that pays for itself
Title checked before the board goes up.
HM Land Registry titles bought inside the platform via Business Gateway — pay-as-you-go or billed to the client, and stored against the property. Know you are instructing the actual owner before you commit.
- Official titles via Business Gateway
- Pay-as-you-go or bill the client
- Stored against the property
- Ownership confirmed before you list
Part A, B and C. Without the chase.
Material-information disclosure packs per property, with seller invites that collect the answers for you. The compliance homework does itself while you get on with selling.
- Parts A, B and C per property
- Seller invites that gather answers
- No chasing paperwork
- Disclosure-ready listings
Signed before the seller cools off.
E-signatures built in — send terms of business, watch them travel from sent to viewed to signed, and keep every signed document filed against the lead it belongs to. Strike while the valuation is still warm.
- Terms of business sent in seconds
- Sent → viewed → signed tracking
- Every document stored against the lead
- No print, scan or post
Revenue from every completion.
Referrals across eight services — conveyancing, mortgages, removals, surveys and more — with milestone tracking and payouts on business you are already sending anyway. Money you are currently leaving on the table.
- Eight referral services in one place
- Milestone tracking to payout
- Earn on business you already have
- Payouts you can actually see
Meet Inigo. The colleague who's read your patch.
Ask questions over your own market, patch and stock data and get streamed, grounded answers inside the platform. Like a colleague who has read every file — and cites where the answer came from.
- Answers grounded in your own data
- Market, patch and stock in one place
- Streamed replies with sources
- Ask it like you'd ask a colleague
How it all connects
Separately, 27 tools. Together, one flow.
The point of a single platform is that each tool hands to the next. One home travels the whole way — from a pin on your map to a completed sale you earn on — without leaving the account or being re-keyed once.
The map scores every home in your patch and shows which are heating up.
Unmask the owner, walk in with the number, and canvass by name to win the listing.
Photograph, design and publish the win — on-brand, everywhere, in minutes.
Verify identity, confirm ownership, disclose and sign — billed to the client.
Earn on the onward services, then trace the whole thing back to the letter that started it.
No games with the pricing
Join free. Pay only for what you use.
There is no per-lead tax and no multi-year contract to sign before you can begin. Here is the plain version of how it works.
Free to join, free to list
Claiming your branch on home.co.uk costs nothing, and many of the everyday tools come with your account. You are up and running before you spend a penny.
Premium tools, pay-as-you-go
The tools with a real cost behind them — owner reveals, print-and-post canvassing, Patch coverage — are metered. You pay when you use them, not a flat bundle you have to justify.
Compliance bills the client
AML checks and Land Registry titles can be charged straight to the buyer or seller, with the certificate stored against the deal. Compliance stops being a cost centre for the branch.
Exact prices vary by tool and by the coverage you hold; you always see what a premium action costs before you confirm it. No pay-per-lead, no lock-in.
Questions
The toolkit, answered plainly.
What is the Home.co.uk estate agent toolkit?
A single platform that runs the demand-generation, marketing and day-to-day operations of an estate agency branch. It spans 27 tools across three jobs: winning instructions, a brand studio, and running the branch — all behind one login on your home.co.uk agent account.
How is the toolkit priced?
Joining is free. Many tools are included with your branch account, and the premium tools are pay-as-you-go rather than a bundled subscription: owner reveals are billed per address, canvassing is print-and-post, and compliance tools such as AML and Land Registry titles can be billed straight to the client. No per-lead tax, no multi-year lock-in.
Which tool should I start with?
Patch. It is the flagship and the front door to everything else — a live map of your territory with every home scored for how likely it is to move. Once you can see where the movers are, the rest follows: reveal the owner, canvass them, win the instruction, and run it through to completion.
Do I have to replace the CRM I already use?
No. CRM Sync connects to the major UK agency systems — including Apex27, Alto, Jupix, Street, Rex, Loop, Domus and Expert Agent — so your stock flows in automatically with no re-keying. You keep the system your team knows and gain the intelligence, marketing and compliance tools on top.
How does the intelligence protect homeowner privacy?
Patch is masked by design. Every free pin sits on a street-level point rather than a rooftop, and only renders where at least three homes share that point, so no single house is identifiable for free. Nothing address-recoverable appears until you choose to reveal a specific property, billed once per address.
Where does the data come from?
Market signals draw on home.co.uk's own portal data — a UK property platform running since 1995 — alongside public records such as HM Land Registry sold prices and titles, and EPC records. Scores are rebuilt from real events like reductions, withdrawals and valuation requests, so every number carries a plain-English explanation.
Is the toolkit built for independents or corporate branches?
Both. A sole agent can run Patch, canvass a single outcode and manage listings from a phone; a multi-branch or regional group can share brand kits, coordinate campaigns and compare branch performance side by side. Reveals and AML certificates are shared across your branch once unlocked, so nobody pays twice.
Do I need all 27 tools?
No. The toolkit is modular — run one tool or all of them from the same account. Some branches only want Patch and Canvassing Campaigns to win more instructions; others use the whole stack through to referral income at completion. Because everything shares one login and one set of data, tools you add later slot straight in.
How do the compliance tools bill?
They are designed so compliance stops costing the branch money. AML identity checks and HM Land Registry titles can be billed straight to the client, with certificates and documents stored against the deal. Material Information collects Parts A, B and C through seller invites, and HomeSign sends terms of business for e-signature.
How is this different from advertising on a property portal?
A portal advertises the stock you already have. This toolkit helps you win the stock in the first place, then market it, stay compliant and earn on it through to completion. It is a working platform for the branch, not just a listings shop window.
Can my whole branch use it, or is it one seat?
It is built for the branch. Brand kits, saved letter templates, revealed addresses, AML certificates and stored documents are shared across your team, and My Market and Scoreboard report at branch level. A reveal one negotiator pays for is free for the colleague who reopens it.
How do I get started?
Join home.co.uk as an agent — it is free and quick. From your branch account you can open Patch on an outcode, connect your CRM, and try the marketing and compliance tools as you need them. There is no long contract to begin, and you only pay for the premium tools once you use them.
One platform for the branch. Every tool included.
Join home.co.uk and get the estate-agent toolkit with your account — market intelligence, canvassing, design studio, compliance and listings tools in one place. No lock-in. Pay only for the premium tools you actually use.
Quick setup · Built for UK estate agents · Trusted UK property platform since 1995