Revenue from every completion.
Every sale you agree already needs a conveyancer, usually a mortgage, and almost always a removal firm. Refer them through Homemove and one instruction becomes three tracked commission lines — with a milestone timeline on every referral and a payout that finds its own way to your account.
How Referrals works
Six steps from instruction to paid.
A referral isn't a form you fill in and forget. It's a tracked record that updates itself as the conversion happens elsewhere — on Motus, on Stripe, or the day a solicitor settles an invoice.
Pick the service and the client
Open the creator, choose the service — conveyancing, mortgage, removals, survey, cleaning, broadband, insurance or an agent-to-agent instruction — and search for the client. It searches your past homemovers, AML checks and valuation leads, or creates a new record if none match.
See the commission before you send anything
Fixed-price services — conveyancing, an agent-to-agent instruction — show a locked figure. Variable ones show a live "c.£X" estimate built from your branch's actual rate. Conveyancing referrals add an optional agent top-up slider, a flat fee you set yourself, separate from standard commission.
Send to your client, or hand it to Homemove
Send the intro email directly, share a link by WhatsApp or copy-paste, or mark it for Homemove to manage end to end. Multiple services for the same client in one sitting bundle into a single combined email instead of three.
The conversion is detected automatically
Four separate channels watch for the moment a referral actually converts: an inbound webhook for affiliate services, a Stripe payment scout that sweeps every five minutes, an hourly check for sold listings, and an observer that fires the moment a solicitor pays an invoice. You don't mark anything as won yourself.
The milestone status updates itself
Every referral carries a status — Draft, Sent to Client, In Progress, Payment Pending, Paid — that moves on its own as the conversion, the hold period or the admin review clears. Open any referral for a full timeline and thread of notes, not just a single status word.
Your commission is queued and paid
Once a referral reaches Paid, a payout row lands on Homemove's BACS queue automatically. Non-legal commission goes out in a scheduled BACS batch; conveyancing agent top-ups route through Stripe Connect straight to your account.
One instruction, three income lines
A sale agreed is three referrals waiting.
The client needs a conveyancer, probably a mortgage, and almost certainly a removal firm. One referral session fans out into three tracked commission lines — each moving through its own milestones at its own speed.
Existing instruction
14 Elm Grove — sale agreed
Conveyancing
Fixed at instruction
Payment pending — top-up due on the next billing cycle
Mortgage
Immediate on completion
Paid — commission requested via BACS
Removals
Immediate on payment
Paid — commission requested via BACS
Illustrative example, not a real referral or a real partner's data.
One dashboard, eight services
Every service you can refer, and how you're paid.
Default partner rates set by Homemove — your branch's actual rate may be configured differently, and always shows live in the creator before you send anything.
Conveyancing
Fixed at instruction
50%
of Homemove's fixed fee for that price tier, plus any agent top-up you negotiate directly
Mortgages
Immediate on completion
15%
of the procuration fee (25% our cut × 60% partner share)
Removals
Immediate on payment
15%
of the booking value (30% our cut × 50% partner share)
Surveys
28-day hold
25%
of the survey fee (50% our cut × 50% partner share)
Cleaning
28-day hold
15%
of the cleaning fee (30% our cut × 50% partner share)
Broadband
Immediate on conversion
75%
of a flat £40 fee — c.£30 per activation
Insurance
Immediate on conversion
13.5%
of the policy premium (27% our cut × 50% partner share)
Agent-to-agent
Admin pending review
0.09%–0.125%
of the agreed sale price, via the Founder 250 matrix
Default rates from Homemove's standard referral configuration. Homemove can set a different rate, exclude a service, or change the 28-day hold period for any partner individually.
Every referral, on its own timeline
Watch a referral move to paid.
No status word to interpret — a milestone timeline you open on any referral, updated automatically as the conversion signal, the hold period or the review step clears.
Payout queued for BACS · commission requested
Illustrative single-referral timeline, not real partner data.
Not every service pays the same way
Three payout regimes, matched automatically.
You don't choose which regime applies — the service does. Each referral's status reflects exactly where it sits.
Immediate
Broadband · Insurance · Mortgages · Removals
Referral moves straight to Paid the moment the conversion is confirmed. Payout row is created ready for the next BACS batch — no waiting period.
28-day hold
Surveys · Cleaning
Referral sits at Payment Pending with a scheduled release date — 28 days by default, configurable per partner — before a daily check flips it to Paid and queues the payout.
Admin pending review
Agent-to-agent referrals
Because the commission depends on the eventual sale price, the payout sits in review until an admin approves it — then the referral flips to Paid and the payout is queued.
A day in the life
One sale agreed, three referrals sent by lunch.
How a branch negotiator turns an accepted offer into three tracked referrals without leaving her desk.
Offer accepted on 14 Elm Grove
Amara, a negotiator at a two-branch independent, agrees a sale by phone. Before she calls the vendor back, she opens the referral creator — the same client and property are already in the system from the listing.
Conveyancing, in one pass
She picks Conveyancing, confirms freehold, sets a £150 agent top-up on the slider, and sees the locked commission for the price tier. Two products fire automatically for a combined sale-and-purchase case.
Mortgage and removals, same session
Still in the same bundle, she adds Mortgage and Removals for the same client — the buyer mentioned needing both on the viewing. Three referrals, one running session, one shared UUID behind the scenes.
What she sees
- A live commission estimate on each of the three services
- All three attached automatically to one bundle
What she does next
- Hits "Send bundle intro email" once, not three times
- Confirms the client received it before the panel closes
from offer accepted to three referrals sent
Amara moves on to the next call. The three referrals now sit on her list at "Sent to client" — each one will update its own status as the conveyancer, the lender and the removal firm do their part, with nothing left for her to chase.
Bundles
One client, one email, every service.
Refer conveyancing, a survey and removals for the same client in one sitting and they all attach to a shared session automatically. Instead of three separate intro emails landing in your client's inbox across the afternoon, send one combined email with a card for each service — reading order runs highest-intent first: conveyancing, then survey, then removals, mortgage, insurance and the rest.
- A UUID generated when you open the creator ties every referral in that session together
- "Send all drafts" on the list page bundles ad-hoc, even for referrals created separately for the same client
- Each card links straight to the matching homemove.com page, tagged so you still see per-service conversion
One bundle intro email — three cards
Conveyancing
Freehold sale and purchase, panel solicitor instructed
Property survey
Level 2 HomeBuyer Report on the new purchase
Removals
Two-bed move, destination confirmed
Illustrative example in the shape of a real bundle email — not a real client's data.
Referral links
Referrals that work without a form.
Create a trackable link for a specific service and drop it in your email footer, your WhatsApp, or your own website. When someone clicks through, lands on homemove.com and completes the form there, a daily overnight run matches the resulting lead back to your link and creates the referral for you — no creator form, no manual entry.
- One link dashboard shows conversion count and total commission per link
- Every link carries its own UTM tag, so attribution survives however far the client wanders before converting
- Works alongside the creator flow — use whichever fits the moment, a doorstep chat or a website footer
Transparency
Your client sees the introduction, every time.
A referral fee that a client doesn't know about is a conversation you don't want to have later. When Homemove sends the client-facing quote or confirmation email for a service you referred, it's cobranded — your branch's name and logo sit alongside Homemove's, and the copy carries an "Introduced by" line naming you directly. The email still comes from Homemove's own address for deliverability, but who introduced the client is never hidden from them.
The same cobranding runs across surveys, conveyancing, cleaning, agent-to-agent instructions and broadband quotes wherever a referral sits behind the lead — so the disclosure isn't a one-off, it's how every referred client's email reads by default.
Client email, cobranded
"Introduced by Amara at Elm & Grove Estates — here's your Level 2 HomeBuyer Report quote…"
Illustrative example in the shape of a real cobranded email — not a real client's data.
You were probably doing this already
Just not getting paid for it.
Recommending "a good conveyancer we work with" is standard practice at most branches. What's usually missing is anything that turns the recommendation into tracked income.
| Question | The informal recommendation | Referrals |
|---|---|---|
| Is there a commission arrangement? | Sometimes, negotiated informally per firm | Set once, applied automatically to every referral |
| Does your client know you're being paid? | Rarely stated explicitly | Cobranded email names you as the introducer |
| How do you know it converted? | You ask, or you don't find out | Detected automatically, status updates itself |
| Who chases the payment? | You, if anyone does | Queued automatically, paid via BACS or Stripe Connect |
| Services covered | Usually just conveyancing, if that | Eight, on one dashboard |
Getting paid
From Paid to your bank account.
Two payout routes, and a ledger built to survive a reversal without turning into a spreadsheet argument.
BACS, in scheduled batches
Once a referral is Paid, its commission joins the queue Homemove's accounts team works from. Every eligible partner is grouped with a running total; anyone missing bank details is flagged rather than silently skipped. Once the bank confirms a batch, every included payment flips to Paid and lands with you.
Add your account details once under Settings and every future payout uses them automatically.
Stripe Connect for conveyancing top-ups
Your agent top-up fee follows a separate route: once the solicitor settles the top-up invoice, the payment transfers to your connected Stripe account directly, rather than sitting in the general BACS queue.
Connect once from Settings — the same handshake also covers payment-link generation elsewhere in your account.
If a conversion is reversed
Cancelled policies and reversed transactions happen. If your payout hasn't gone out yet, it's simply cancelled — no money moved. If you've already been paid, a negative "clawback" line is added to your ledger, referencing the original payment, and netted off your next batch rather than clawed back as a standalone debt. If a partner's balance runs net negative, it stays on the ledger rather than being chased separately.
Who uses Referrals
Built for every shape of branch.
Whether you're one negotiator covering a single postcode or a group with a dedicated ops function, the same eight services and the same milestone tracking apply.
Independent branches
A one or two-branch operation with no dedicated ops team. Referrals runs itself in the background — you create the referral, the tracking and the payout happen without extra admin.
Multi-branch groups
Analytics rolls up conversion and commission trends across every branch, and per-branch commission configuration means a flagship branch's rate doesn't have to apply everywhere.
Lettings-led branches
Every move-in is a removals, insurance and broadband referral waiting to happen — not just the sales side. Referrals covers both sides of the business from one creator.
What makes it different
Ten things a verbal recommendation can't do.
One dashboard, eight income lines
Conveyancing, mortgages, removals, surveys, cleaning, broadband, insurance and agent-to-agent referrals all sit under the same login, the same list page and the same milestone status.
A commission figure before you send anything
Fixed-price services show a locked number. Variable ones show a live estimate built from your branch's actual configured rate — never a guess after the fact.
Conversion detected without you chasing it
A webhook, a five-minute Stripe scout, an hourly sold-listing sweep and a legal invoice observer between them cover every service — no referral needs you to mark it won.
A milestone timeline per referral
Draft, Sent to Client, In Progress, Payment Pending, Paid — open any referral to see exactly which stage it's at and what triggers the next one.
Bundle several services into one client email
Multiple referrals created in the same session share a bundle, so your client gets one combined intro email instead of three separate ones.
Share links for passive, always-on referrals
A trackable URL per service works from your website, your WhatsApp or your email footer — Homemove creates the referral automatically when a lead lands.
Cobranded client emails, not a hidden fee
Your branch name and logo appear alongside Homemove's on the client-facing email, with an "Introduced by" line — the introduction is never invisible to your client.
A clawback-safe ledger
Reversed conversions net off cleanly against the original payment instead of becoming a chased debt, and partners with a negative balance are simply excluded from the next batch.
Per-branch commission configuration
Homemove can set a different rate, management fee or hold period for any individual partner — the defaults apply everywhere else.
Direct Stripe Connect payouts for top-ups
Conveyancing agent top-up fees route straight to your connected Stripe account once the solicitor settles the invoice, separate from the BACS queue.
Illustrative, not a promise
What chasing this used to take.
Rough, honest estimates of the admin involved in an informal referral arrangement versus a tracked one. Your own numbers will vary by branch and by relationship.
| Task | Informal arrangement | Referrals |
|---|---|---|
| Work out what you're owed | Email the firm, wait, cross-check by memory | Live commission figure on every referral |
| Notice a case has converted | Only if the firm remembers to tell you | Detected automatically within minutes to an hour |
| Send three intro emails for one client | Three separate emails, three separate follow-ups | One bundled email, one send |
| Chase the actual payment | A phone call, or a written-off invoice | Queued automatically for BACS or Stripe Connect |
| Cost of setting it up | A relationship with each individual firm | Included in your Home.co.uk account |
Under the hood
What powers a referral
Business you already have
Nobody needs finding. They're already your client.
This isn't a lead-generation tool. Every referral starts with someone who has already instructed your branch — a vendor, a buyer, a tenant moving in. The conveyancer, the mortgage broker and the removal firm were always going to be needed by someone. Referrals is the difference between that being a favour you do for free and an income line you track to Paid.
Getting started
Your first referral in four steps.
Referrals is part of your Home.co.uk agent account. No separate sign-up, no extra password.
Join Home.co.uk
Create your free agent account and link your branch — most branches already have a Home.co.uk profile, so this is usually a claim rather than a fresh listing.
Opt in and add your bank details
A short first-time setup captures which of the eight services you want to enable and starts your BACS payment method — you can add Stripe Connect for conveyancing top-ups at the same time.
Refer your first client
Open the creator on an enquiry you already have, pick the service, and see your commission before you send the intro email.
Watch the milestone timeline
Your referral list shows every referral's status live — no separate check-in needed to know where each one stands.
FAQ
Common questions about Referrals
Which services can I refer through Referrals?
Eight, each on its own commission and payout schedule: conveyancing, mortgages, removals, surveys, cleaning, broadband, insurance and agent-to-agent estate-agency referrals. You create a referral by picking the service, the specific product, and your client — everything else runs from there.
How is my commission worked out?
Every service has a default partner rate set by Homemove — for example 50% of the fixed conveyancing fee, 15% of the mortgage procuration fee, or roughly 15% of a removals booking — and Homemove can configure a different rate for your branch specifically. The creator shows you a live commission figure before you send anything: locked for fixed-price services, an illustrative estimate for variable ones.
When do I actually get paid?
It depends on the service. Broadband, insurance, mortgages and removals pay out as soon as the conversion is confirmed. Surveys and cleaning sit on a 28-day hold, configurable per partner, before release. Estate-agent referrals go to an admin review queue first, because the commission depends on the eventual sale price. Conveyancing commission is fixed at the point you create the referral and invoiced on Homemove's standard billing cycle.
What is the agent top-up on a conveyancing referral?
A flat fee you negotiate directly with your client for the introduction, separate from your standard conveyancing commission. It's raised as its own invoice at onboarding, due on the same cycle as Homemove's fee, and paid out to you once the solicitor settles it.
Does my client know I referred them?
Yes. When Homemove sends the client-facing quote or confirmation email for a service you referred, it's cobranded — your branch's name and logo appear alongside Homemove's, with an "Introduced by" line in the copy. The email still sends from Homemove's address for deliverability, but the introduction itself isn't hidden from your client.
Can I refer more than one service to the same client at once?
Yes. The creator keeps a running session as you add referrals for the same client, and you can send one combined intro email covering every service instead of several separate ones — a conveyancing instruction, a mortgage referral and a removals booking for the same move can go out as a single email.
What if I don't want to fill in the creator form every time?
Set up a referral link instead — a trackable URL for a specific service you can put on your website, in a WhatsApp message or an email footer. When a client completes the form on the other end, Homemove creates the referral for you automatically on the next daily run.
What happens if a conversion is later reversed?
If a payment is reversed before it's been paid out to you, the pending payout is simply cancelled. If you've already been paid, a negative clawback line is added to your ledger against the original payment and netted off your next payout, rather than chased as a separate debt.
How do I actually receive the money?
Add your bank details once in Settings. Non-legal commission is paid via BACS in scheduled batches once your balance clears the payout regime for that service; conveyancing top-ups route through Stripe Connect once the solicitor's invoice is settled.
Is there a separate sign-up or fee to use Referrals?
No — it's part of your Home.co.uk agent account. A short first-time setup captures which services you want to opt into and your payout details; after that, any eligible enquiry your branch already has can be referred.
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