Your stock, one command centre.
Create, edit, publish and withdraw every listing from one place — full media management, a version history you can trust and conflict resolution when your CRM and a manual edit disagree. List it once, and the change reaches Rightmove, Zoopla and OnTheMarket without you logging into any of them.
How Listings Manager works
Six steps from instruction to live everywhere.
Listings Manager isn't a form you fill in once and forget — it's the record your stock lives in for its whole life, from the first draft to the day it's withdrawn.
Stock arrives — synced, imported or typed
Connect your CRM and new instructions flow in automatically. Or bring in a listing home.co.uk already has indexed with one click from the Core Listing Engine panel, or paste a Rightmove URL for a specific property. Start a blank draft if you'd rather type it from scratch — none of these paths are exclusive.
Fill in the record — address to EPC
The address resolves to a UPRN against Land Registry and our core property database. From there the schema covers everything a portal expects: property type and style, bedrooms and bathrooms, tenure and lease terms, council tax band, heating system, EPC rating and score, plus the full pricing and rental fields — deposit, tenancy length, furnishing, bills included, pets and DSS flags.
Add your media
Upload photos, a floor plan, the EPC certificate, a brochure, a video walkthrough or a virtual tour — up to 20 files at a time. Drag to reorder, sort into categories like kitchen, garden or drone, and set whichever shot you like as the primary image.
Publish
A draft can't go live without an address, a postcode and a price — the dashboard tells you exactly what's missing if it isn't ready. Hit Publish and status flips to Active straight away.
Pushed automatically, wherever you've switched a feed on
Every save, publish, status change or withdrawal on a listing queues a push to any portal feed you've enabled for that branch — Rightmove, Zoopla and OnTheMarket. You edit the listing once, in Listings Manager; you don't log into the portal to make the same change again.
Photos & floor plan
—
Price
—
Description
—
Pushed automatically to enabled feeds
Track it for the rest of its life
Price changes, status moves, a CRM sync, a manual correction — every one of them is recorded as a version with a change summary and the exact fields that moved. If a synced listing and a local edit ever disagree, you resolve the conflict field by field before anything goes out.
One record for the whole lifecycle
Nine statuses. Defined transitions, not a free-text field.
A listing can only move to a status that makes sense from where it is — a draft can't skip to Completed, and an Under Offer can only go back to Active, on to SSTC, or withdrawn.
Draft
Not visible to the public. Needs an address, postcode and price before it can publish.
Active
Live and visible. Can move to Under Offer, SSTC or Let Agreed depending on sale or rental, or be withdrawn.
Under Offer
An offer has been accepted, pending contract. Can return to Active or move on to SSTC.
SSTC
Sold Subject To Contract. Moves on to Exchanged, or back to Active if it falls through.
Let Agreed
A tenant has agreed to let this property. Moves on to Completed, or back to Active.
Exchanged
Contracts have been exchanged. Moves on to Completed, or back to Active if it falls through.
Completed
The sale or let has completed. The only move from here is to Archived.
Withdrawn
Withdrawn from the market. Can be relisted to Active or moved to Archived.
Archived
Retired from the active dashboard. Can be reopened back to Draft if it is needed again.
Trust by design
Nothing gets overwritten silently.
Every change is versioned. And when a synced listing has been edited both in your CRM and in Listings Manager, you resolve the difference — the system doesn't guess for you.
Version history
v1 · Created
Imported from Alto — Mon 09:03
v2 · Synced
Price updated from Alto — Wed 08:41
v3 · Edited
Postcode & headline changed locally — Wed 16:02
v4 · Conflict resolved
Postcode from CRM, price kept local — Wed 16:04
Sync conflict detected
This listing was edited locally and updated by your CRM. Choose how to resolve it.
| Field | Your version | CRM version | |
|---|---|---|---|
| Postcode | SW4 7QP |
→ | SW4 7QR |
| Price | £425,000 |
→ | £415,000 |
Illustrative example — Tom kept his own price entry and accepted the CRM's corrected postcode.
Getting stock in
Three ways in. None of them typing it twice.
Whichever way stock arrives, it lands in the same Listings Manager record — same editor, same media panel, same version history from that point on.
CRM Sync
Alto, Reapit, Apex27, Jupix, Street, Rex, Expert Agent and more feed instructions in automatically — no re-keying, no separate export. See the full connector list on CRM Sync.
For branches with a CRM feed already switched on
Core Listing Engine import
If home.co.uk already has one of your live listings indexed, it shows up as unimported stock right on your dashboard — one click brings it in, or import several at once with a progress bar. Or paste a specific Rightmove listing URL and it's found and imported directly.
For stock already on the market that hasn't been added yet
Start from a blank draft
No CRM feed? Manual Uploads mode gives you a clean add-your-first-property flow — no core-listing noise on the dashboard, just the wizard: address, details, pricing, description.
For branches running Manual Uploads instead of a CRM
Media management
Seven media types. One primary image you control.
Photos, floor plans, EPC certificates, brochures, videos, virtual tours and general documents all live on the same listing — organised, not just uploaded.
- Eleven photo categories — exterior, interior, kitchen, bathroom, bedroom, living room, garden, garage, drone/aerial, street view and other — so photos are findable, not one long undifferentiated roll.
- Drag to reorder, set a primary — the shot that leads on the portal card is always your choice, not upload order.
- Up to 20 files per upload — photos and floor plans up to 20MB each, videos up to 100MB, virtual tours and brochures up to 50MB.
- Want the photos themselves upgraded before they go up — enhancement, virtual staging, room sorting? That's Photo Studio, sitting alongside the same listing.
Media types
Outbound portal feeds
One toggle per portal. One profile URL to confirm it.
Paste your branch's profile page URL from the portal, confirm the branch match, and the feed arms. Going fully live needs one small step on the portal's own side — different for each one.
Rightmove
Listings appear within minutes of a change, worst case around 15–30 minutes.
To go live: ask your Rightmove account manager to switch your branch's feed provider to Homemove.
Zoopla
Listings appear within minutes, up to an hour.
To go live: we coordinate the switch with Zoopla for you — you're copied on the email to their member services, and they'll ask you to confirm.
OnTheMarket
Listings appear within minutes; your first go-live is manually reviewed by OnTheMarket.
To go live: email [email protected] asking to switch your feed provider to Homemove.
Once a feed is live, every save, publish or status change on that listing queues a push automatically — no separate re-entry on the portal side. Pushes are deduplicated and queued, so a flurry of small edits collapses into the portal receiving your latest state, not a flood of near-identical updates.
A price change on a Friday afternoon
Three portals. One update.
Two ways to get a reduced price live everywhere. Only one of them fits inside the same edit you were already making.
Logging into three extranets
- Log into Rightmove's extranet, find the listing, change the price
- Log into Zoopla, find the same listing again, change the price again
- Log into OnTheMarket, repeat — hope none of the addresses drifted
- No record of which change happened where, or whether all three actually match now
Listings Manager
- Open the listing in Listings Manager, change the price once
- Save — a new version is recorded, with the old and new price
- Every enabled feed for that branch is queued a push automatically
- The version history shows exactly when it changed and who did it
From doorstep to portal
Photograph it. Write it up. It's live.
Three stages, one account — nothing exported, re-uploaded or emailed between them.
1 · At the property
Photograph and measure
Photos, floor plan, EPC certificate — everything the record needs, gathered on the visit.
2 · Back at the branch
Compose the listing
Address matched, details filled in, media uploaded and ordered, price and description written.
3 · Published
Pushed to every enabled portal
Hit publish once. Every live feed for the branch gets the push, automatically.
Who uses Listings Manager
Built for every branch shape.
Whether it's one branch with no CRM or a multi-branch group with three feeds running, the workspace is the same.
Solo & independent agents
Manual Uploads mode gives you a clean add-your-first-property flow with no CRM to connect — publish, manage media and push to the portals you use straight away.
Branch admins & office managers
The one who actually keeps the stock current — imports, media, price changes, status moves and the occasional CRM conflict to resolve, all from one dashboard.
Multi-branch groups
One login, every branch you manage. Switch between a single branch view and an all-branches view, each with its own stats and portal feed status.
Lettings-focused agents
Rental-specific fields throughout — deposit, tenancy length, furnishing status, bills included, pets, students and DSS — and a status path built for Let Agreed and Completed, not just a sale.
A day in the life
An instruction, live everywhere, before lunch.
How a branch administrator takes one new instruction from CRM sync to three live portal feeds, and handles a conflict along the way.
Overnight sync lands a new instruction
Tom, an office administrator at a two-branch agency running Alto, opens Listings Manager to find last night's new instruction already sitting as a draft — address, property type, bedrooms and the guide price pulled straight in.
He fills in the gaps
A headline, the full description, the floor plan uploaded, photos reordered so the kitchen leads. Alto didn't carry all of this — Listings Manager is where it gets finished.
Publish is blocked — then isn't
He hits Publish a beat too early: no price qualifier set yet, so it's blocked with a clear reason. He adds "Guide Price", tries again — status flips to Active.
Pushed automatically
Rightmove and OnTheMarket are live for this branch; the push queues the moment he publishes. Zoopla is still mid-handoff, so it shows as Test until the switch confirms.
An offer's accepted — one status change
Tom sets the listing to Under Offer from the dashboard. Both live feeds are queued a push without him touching either portal directly.
A conflict, resolved field by field
A colleague fixes a postcode typo back in Alto — but Tom had also edited the listing locally. A conflict banner appears; he compares the two versions, accepts Alto's corrected postcode and keeps his own local price entry. Resolved in two clicks, nothing lost either side.
What makes it different
Ten things a spreadsheet and three logins can't do.
UPRN & address matching
Every listing resolves against Land Registry and our core property database, matching it to a permanent UPRN rather than a free-text address.
A full property schema
Type, style, tenure, EPC, council tax, heating, shared ownership, deposit and tenancy terms — every field a portal expects is a real field, not a paragraph you hope covers it.
Version history with a real audit trail
Every save, sync and manual edit is versioned with a change summary and field-level before/after — who changed what, and when.
Field-by-field conflict resolution
When a synced listing has been edited both locally and in your CRM, resolve it field by field: keep your version, accept the CRM's, or merge.
Three ways to add stock
Connect your CRM, import a listing home.co.uk already has indexed with one click, or paste a Rightmove URL — nothing typed twice.
Automatic outbound push
Every save, publish or withdrawal on an enabled feed queues a push to that portal automatically; you don't re-enter anything on the portal side.
Deduplicated, queued pushes
A burst of small edits collapses into the portal receiving your latest state, not a flood of near-identical updates.
Seven media types, drag to reorder
Photos, floor plans, EPC certificates, brochures, videos and virtual tours, organised into eleven categories with a primary image you control.
Multi-branch by design
One login covers every branch you manage, with a per-branch or an all-branches view and its own stats.
A real publish gate
A listing can't go live without an address, postcode and price; the dashboard tells you exactly what's missing.
Illustrative comparison
Where the re-keying usually sits.
A general illustration of a typical multi-portal workflow, not a measured study — every branch's actual process will differ.
| Task | Logging into each portal separately | Listings Manager |
|---|---|---|
| List a new instruction across three portals | Complete three separate portal forms, one login each | One listing, saved once |
| Change the price | Update it in three different places, hope they all match | Change it once — every live feed is queued a push |
| Withdraw a sold property | Log in and withdraw from each portal separately | Change status once, withdrawal pushes automatically |
| Spot what changed, and who changed it | No record beyond whatever your CRM happens to log | Version history with a change summary and field-level diff |
| A CRM edit clashes with a manual tweak | Whichever saved last silently overwrites the other | Flagged as a conflict, resolved field by field |
Trust, by design
Your stock is the record you can rely on.
Part of the same home.co.uk account used by 10,308 UK estate agency branches — the guarantees are built into the workflow, not bolted on.
Nothing overwritten silently
A synced listing edited both locally and in your CRM is flagged as a conflict, not resolved by whichever save happened to land last.
A publish gate that means it
A listing without an address, postcode and price can't go live — the same check runs whether it arrived by CRM, import or by hand.
Deduplicated portal pushes
Outbound feeds queue and dedupe, so a run of quick edits reaches the portal as your latest state, not a flood of near-identical updates.
Part of the toolkit
Listings Manager is the record. The rest of the toolkit feeds it, or draws from it.
CRM Sync
The connector to Alto, Reapit, Apex27, Jupix, Street, Rex, Expert Agent and more — the pipe that feeds stock into Listings Manager automatically.
Photo Studio
AI enhancement, virtual staging and room sorting on the photos you've uploaded — phone shots in, listing photography out.
Performance Analytics
Once a listing is live, see which photo performs, how the price is tracking and live view counts across your stock.
Questions
Listings Manager, answered.
What exactly is Listings Manager?
How do I get my existing stock into Listings Manager?
What happens when I hit Publish?
How does the portal feed to Rightmove, Zoopla and OnTheMarket actually work?
What if I edit a listing that's also synced from my CRM?
What's the difference between Listings Manager and CRM Sync?
What media can I upload, and is there a limit?
Can I manage listings for more than one branch?
Is there a record of who changed what, and when?
Do I need a CRM to use Listings Manager?
More tools
Explore the rest of the estate agent toolkit
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Unmask the owner behind any likely mover
Pay-per-address owner reveal on hot properties — single or bulk — so your canvassing letter lands with a name on it, not "Dear Homeowner".
Canvassing Campaigns
Direct mail that lands when it matters
Branded letters to scored cohorts in your patch — printed, posted and tracked for you, with cadence sequences and auto-canvass rules that enrol newly-hot homes.
Letter Designer
Design the letter they keep
A full letter design editor with AI copy assistance and AI-generated artwork — every mailing in your brand, saved as templates your whole branch can reuse.
CRM Match
Score the database you already own
Upload your CRM contacts and match them to live market signals — see which of your past valuations and applicants are back in play, scored for likelihood to move.
AI Market Appraisal
Walk in with the valuation already done
AI valuation with comparables and an AI council that stress-tests the number — appraisal-ready before you reach the doorstep.
Valuation Leads
Homeowners asking to be valued
Inbound valuation requests from home.co.uk delivered to your branch — statuses, auto-accept, delivery rules and per-lead intelligence in one inbox.
My Market
Your market share, measured honestly
Branch-level market intelligence — share of new instructions, competitor branch ranking, demand and stock trends across your outcodes.
Scoreboard
Every letter traced to its instruction
Outreach-to-outcome attribution — which campaigns, reveals and canvass rules actually turned into valuations and instructions, and what they cost you.
Canvas
The design studio built for agents
A full design studio inside the platform — brand kit, templates, folders, sharing and AI image tools for every piece of collateral your branch produces.
Photo Studio
Every listing photo, magazine-grade
AI photo enhancement, virtual staging and automatic room sorting — phone shots in, listing photography out.
Social Studio
A week of social in one sitting
AI social assets in your brand — Instagram analysis, market-stat templates and ready-to-post creative for every listing and win.
Articles
Your local content engine
An AI article pipeline from idea to published — keyword research, outlines, drafts, freshness updates and batch series that make you the local authority.
Website Studio
A new agency website by Friday
White-label, AI-assisted agency websites with custom domains — designed, built and hosted on the platform, synced to your brand kit and stock.
Widgets
Your site, powered by portal data
Embeddable valuation and property widgets for your own website, with analytics on every visitor interaction.
Ads Manager
Local advertising, self-serve
Banner campaigns across the home.co.uk network — targeting, impression estimates, creative tools and transparent billing, run from your dashboard.
Print Shop
From design to doormat
Print your Canvas designs as physical collateral — catalogue pricing, checkout and delivery handled from the same studio you designed in.
AI Visibility
Be the answer AI gives
See how your agency shows up across AI engines — visibility checks, brand mentions, tracked prompts and traffic correlation with your Google Analytics.
CRM Sync
Plugs into the CRM you already run
Listing sync with Apex27, Alto, Jupix, Street, Rex, Loop, Domus, Expert Agent and more — stock flows in automatically, no re-keying.
Performance Analytics
Know which photo sells the house
Per-listing analytics — photo performance, price health and live view counts across your whole stock.
AML Checks
Compliance that bills the client
Anti-money-laundering identity checks with certificates stored against the deal — and bill-the-client payment so compliance stops costing you money.
Proof of Ownership
Title checked before you list
HM Land Registry titles bought in-platform via Business Gateway — pay-as-you-go or billed to the client, stored against the property.
Material Information
Part A, B and C without the chase
Material-information disclosure packs per property, with seller invites that collect the answers for you.
HomeSign
Signed before the seller cools off
E-signatures built in — send terms of business, track them from sent to signed, and keep every signed document stored against the lead it belongs to.
Referrals
Revenue from every completion
Referrals across eight services — conveyancing, mortgages, removals, surveys and more — with milestone tracking and payouts on business you already have.
Inigo
The AI assistant that knows your patch
Ask questions over your own market, patch and stock data — streamed, grounded answers inside the platform.
One platform for the branch. Every tool included.
Join home.co.uk and get the estate-agent toolkit with your account — market intelligence, canvassing, design studio, compliance and listings tools in one place. No lock-in. Pay only for the premium tools you actually use.
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