Home Journal
Notes on where Britain lives.
Market insight from our own data, product news, and the odd strong opinion. From the team at Home.
Should you reduce your asking price? What our data shows
Nearly three in ten homes that found a buyer this autumn had their price cut first, typically by about 6%. When a cut tends to come, how big it usually is, and what to check before you agree to one.
The RICS Home Survey Standard: what the second edition changes, and when
RICS intends to publish the second edition of the Home Survey Standard in the first quarter of 2027, and the 2021 standard applies until then. What the consultation proposed, from a valuation at every level to AI, and what to check in your practice now.
How to run a market appraisal that wins the instruction
Sellers instruct the agent they trust on price. A step-by-step appraisal: the evidence to bring, the three figures to give, what the Property Ombudsman's code and the money laundering rules require, and our October data on how long homes take to sell.
Average rent in London and the UK's big cities
The typical home listed to rent in London this month asked £2,500 a month, and £1,350 across Britain. City by city, London by postcode, how that compares with the official figure, and real homes to rent at the typical price.
Budget 2026: what the Chancellor's measures mean for estate agents
# Budget 2026: what the Chancellor's measures mean for estate agents The Chancellor's Budget today gives first-time buyers a new way into a new-build home, Your...
The cheapest places to buy a house in Britain
In 15 postcode districts the typical house for sale costs under £150,000, led by Grimsby's DN32 at £90,000. Here's where they are, what the money buys, and real houses for sale in each one now.
Home Asking Price Index, October 2026: the average rises, the market stalls
Average asking prices in England and Wales rose 1.63% over the year to £398,910, while typical time on market almost doubled to 57 days.
Rightmove's £1.5bn lawsuit: what independent agents need to know before November
The Competition Appeal Tribunal has set 2–3 November 2026 as the first hearing date for the £1.5bn opt-out class action against Rightmove. Here is what independent agents should understand before the autumn renewal window.
Where housebuilders should spend their marketing budget in 2027
Portals, your own site, search, social, AI answers, show homes, print and the local patch: a channel-by-channel guide to the 2027 new homes marketing budget, with the figures behind each line and a starting split you can defend to the board.
How long does it take to sell a house in 2026?
Homes that went under offer in September 2026 had been on the market for a median of 44 days. Glasgow is fastest at 14 days; parts of London take over 80. Here's what speeds a sale up.
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