Home Journal

Notes on where Britain lives.

Market insight from our own data, product news, and the odd strong opinion. From the team at Home.

Should you reduce your asking price? What our data shows
Market Insight

Should you reduce your asking price? What our data shows

Nearly three in ten homes that found a buyer this autumn had their price cut first, typically by about 6%. When a cut tends to come, how big it usually is, and what to check before you agree to one.

3 Nov 2026 · 5 min read

Latest
The RICS Home Survey Standard: what the second edition changes, and when
Product

The RICS Home Survey Standard: what the second edition changes, and when

RICS intends to publish the second edition of the Home Survey Standard in the first quarter of 2027, and the 2021 standard applies until then. What the consultation proposed, from a valuation at every level to AI, and what to check in your practice now.

2 Nov 2026 · 4 min read

How to run a market appraisal that wins the instruction
Product

How to run a market appraisal that wins the instruction

Sellers instruct the agent they trust on price. A step-by-step appraisal: the evidence to bring, the three figures to give, what the Property Ombudsman's code and the money laundering rules require, and our October data on how long homes take to sell.

30 Oct 2026 · 7 min read

Average rent in London and the UK's big cities
Market Insight

Average rent in London and the UK's big cities

The typical home listed to rent in London this month asked £2,500 a month, and £1,350 across Britain. City by city, London by postcode, how that compares with the official figure, and real homes to rent at the typical price.

29 Oct 2026 · 6 min read

Budget 2026: what the Chancellor's measures mean for estate agents
Market Insight

Budget 2026: what the Chancellor's measures mean for estate agents

# Budget 2026: what the Chancellor's measures mean for estate agents The Chancellor's Budget today gives first-time buyers a new way into a new-build home, Your...

28 Oct 2026 · 4 min read

The cheapest places to buy a house in Britain
Market Insight

The cheapest places to buy a house in Britain

In 15 postcode districts the typical house for sale costs under £150,000, led by Grimsby's DN32 at £90,000. Here's where they are, what the money buys, and real houses for sale in each one now.

28 Oct 2026 · 8 min read

Home Asking Price Index, October 2026: the average rises, the market stalls
Market Insight

Home Asking Price Index, October 2026: the average rises, the market stalls

Average asking prices in England and Wales rose 1.63% over the year to £398,910, while typical time on market almost doubled to 57 days.

21 Oct 2026 · 3 min read

Rightmove's £1.5bn lawsuit: what independent agents need to know before November
Market Insight

Rightmove's £1.5bn lawsuit: what independent agents need to know before November

The Competition Appeal Tribunal has set 2–3 November 2026 as the first hearing date for the £1.5bn opt-out class action against Rightmove. Here is what independent agents should understand before the autumn renewal window.

20 Oct 2026 · 5 min read

Where housebuilders should spend their marketing budget in 2027
Market Insight

Where housebuilders should spend their marketing budget in 2027

Portals, your own site, search, social, AI answers, show homes, print and the local patch: a channel-by-channel guide to the 2027 new homes marketing budget, with the figures behind each line and a starting split you can defend to the board.

13 Oct 2026 · 15 min read

How long does it take to sell a house in 2026?
Market Insight

How long does it take to sell a house in 2026?

Homes that went under offer in September 2026 had been on the market for a median of 44 days. Glasgow is fastest at 14 days; parts of London take over 80. Here's what speeds a sale up.

12 Oct 2026 · 4 min read

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