Live · Score-mapped patch · Flagship

Your patch already knows who's moving next.

Every likely mover in your territory, scored and mapped — reductions, withdrawals, fall-throughs, stale stock and landlord stock, live. Filter to a cohort, open the dossier, reveal the address, push straight to a canvass.

0–100
Likelihood-to-move score
6
Event cohorts tracked
3+
Homes before a pin ever renders
10,308
UK branches on home.co.uk

How Patch works

Six steps from open map to canvass.

Patch isn't a lead list. It's a live, filterable map that turns real market events into a worked queue — and hands the finished cohort straight to a mailing.

1

Open your patch

Your patch is the outcodes you're entitled to — founding outcodes plus any you've added — clipped by outcode, never a free-form shape. Land on a score-coloured map of your coverage the moment you open it, with a strip counting anything that's newly flipped into the Hot band this week.

2

Filter to a cohort

Narrow by band, signal type, property type, recency, owner type, price band or "just got an EPC" — every filter runs against the same gated set behind the map, the list and the event-cohort tabs, so they never drift out of sync with each other.

3

Click a pin — see the why

Every pin carries a 0–100 score, a band, a trend chevron and a plain-English "why" — the exact factors behind the number, not a black box. Nothing address-recoverable shows until you choose to reveal it.

4

Reveal the address

Pay to unlock the exact address and map point for a property you want to act on. It's billed per address, once — reopening a home your branch has already revealed is free, and your remaining allowance shows before you commit to the next one.

5

Open the full dossier

Behind every pin sits a property dossier: the score and its full factor breakdown, a trend sparkline, comparable sales, Land Registry history and EPC — the deep-dive an agent needs before knocking a door, not just a headline number.

6

Build a cohort, push to campaign

Tick revealed or high-scoring properties into a tray as you work the map, then hand the finished list straight to a Press canvassing campaign, pre-filled and ready to design and send. No separate spreadsheet, no re-keying addresses.

The score map

Every pin already knows something.

Watching, Warm and Hot pins light your patch by likelihood, not by who's already listed. Your own stock only ever shows red — and only when it's genuinely at risk of walking to a rival.

Illustrative pin data, not a real property.

Your daily queue

The same patch, seven ways to work it.

The Score map is one view of your entitled patch. Six more tabs project the exact same gated set through a listing-event lens, so nothing you see in a tab is a different, unclipped dataset — just a different question asked of it.

Score

The masked move-likelihood map and list — your default view of the whole entitled patch.

Added

Homes newly listed in your patch — including instructions a rival branch just won.

Reduced

A live price cut on the market now — often the first sign of a frustrated, motivated seller.

Withdrawn

Taken off the market or cancelled — tried once, statistically likely to try again.

Fall-Through

A sale that was agreed and then collapsed — a seller who is still very much moving.

Stale

On the market longer than your chosen floor (12 weeks by default) — stuck stock, worth a fresh pitch.

Landlords

Inferred landlord-owned stock, split out from owner-occupiers for a different pitch entirely.

Every tab

Same filters, same entitlement gate, same masked pins — pick tickets straight into your cohort tray from any tab and send them to one campaign together.

Trust by design

Built so a pin can never out a homeowner.

Patch is free to browse because nothing you see for free could ever identify a specific house — that's not a limitation, it's the design.

Street-level, never rooftop

A free pin sits on a street-level point, never the actual rooftop coordinate, and the list shows street and outcode, never a house number. Nothing address-recoverable exists pre-reveal.

A privacy floor, not a suggestion

A pin only ever renders where at least three homes on that street would share its point. Fall below that and Patch never guesses — it rolls the candidate into an outcode-level aggregate instead.

Consent-aware first-party intent

A homeowner's own valuation request only ever becomes a revealable address where they've agreed to be contacted about selling — otherwise it stays anonymous and simply lifts the area's score, never the pin.

EPC as a band letter, never the detail

Energy performance shows as a band letter only — never floor area or certificate age, the two figures that would fingerprint a specific home on a short street.

Relative language, not a paper trail

The "why" behind a pin reads "owned 14 years", never a sale date; "cut their price recently", never an exact figure or day — enough to act on, never enough to identify.

Behind every pin

One reveal away from a full dossier.

A masked pin unlocks into the whole picture — factors, trend, comparables and history — the moment you decide the address is worth paying for.

Illustrative property, for demonstration only — not a real listing.

What makes Patch different

Ten things a price-drop alert can't do.

Declared intent, not inferred

The heaviest single factor in the score is a homeowner actually asking us what their home is worth — including the phone-less requests most tools would simply drop. No competitor can see that; it only exists on our own valuation funnel.

Own-stock-at-risk alerts

Your own live listings are hidden from the map by default, but any one showing signs of being lost — a fresh re-valuation, a price cut, a prior withdrawal, a rival now marketing it too — surfaces as a red, full-address pin. No reveal needed; it's already your listing.

Inferred landlord stock

An owner-type filter and a dedicated Landlords tab split the patch into owner-occupier and landlord-inferred stock, back-solved from homes genuinely marketed to let — not a guess from a Land Registry title alone.

Saved Farms

Draw a shape, set a point and radius, or hand-pick a set of roads to save as a Farm — a personal sub-patch that narrows your map and queue for the day, always still clipped to the outcodes you actually hold.

CRM Match

Upload your own contact list and Patch matches it against your scored patch, then an "In my CRM" chip filters the map straight down to the homes already in your own database.

Nine-way filtering

Band, signal type, property type, recency, owner type, price band, listing agent, "just got an EPC" and exclude-my-own-stock — every filter narrows the same gated dataset behind the map, list and queue tabs together.

Newly-hot this week

A dedicated strip surfaces homes that have freshly flipped into the Hot band, so you're not re-scanning your whole patch to spot what actually changed.

One-click campaign handoff

Tick properties into a cohort tray as you work the map or queue, then hand the finished list straight to a Press canvassing campaign, pre-filled and ready to design.

A full dossier per pin

Comparable sales, Land Registry history, EPC and the complete factor breakdown behind the score — the deep-dive an agent needs before knocking, not just a headline number.

Outcode entitlement, never guesswork

Your patch is defined by the outcodes you actually hold — founding, paid or your one free home outcode — so what you see is always exactly what you're entitled to, never a wider national scrape.

A day on your patch

Coffee, queue, doorstep.

Patch doesn't replace the knock on the door. It decides which door.

An estate agent checks a glowing tablet showing a scored property map at the kitchen table early in the morning, coffee steaming beside it

1 · Before the office

Check what's newly hot

Coffee on, tablet open. The newly-hot strip shows what's flipped band overnight — a fresh valuation request, a price cut two doors down.

An estate agent works a scored map across two monitors while on the phone at a modern agency desk

2 · At the desk

Work the Withdrawn tab

A batch of homes came off the market this month. Filter to detached, price-band up, exclude anything already in the CRM — a shortlist in under a minute.

An estate agent shakes hands with a homeowner on the doorstep of a modern British house at dusk

3 · On the doorstep

Knock with a reason to

Revealed, dossier read, comparables in hand. The conversation starts from "we noticed" instead of "just checking in" — and it shows.

Who uses Patch

Built for every shape of branch.

Whether you're covering one outcode alone or running territories across a group, Patch scopes to exactly what you're entitled to see.

A solo independent estate agent works at a laptop showing a glowing property map inside a small British high-street office

Independent agents

One or two outcodes, worked properly. Patch replaces a mental map of "who might be moving" with an actual scored one, and the free month lets you prove it before you commit.

A small team of estate agents gathered around a wall screen discussing a glowing scored map in a modern open-plan office

Branch teams

Farms split a shared patch into named sub-areas so each negotiator has their own slice to work, while the whole team's reveals and CRM matches stay pooled at branch level.

A regional estate agency director reviews a tablet showing several branch territories as glowing map tiles

Multi-branch groups

Switch between branches or view them as one union, add outcodes to a basket at checkout, and let each branch's own patch stay strictly clipped to what it holds — never a shared, unclipped view.

How Patch compares

Patch vs the old way of farming a patch.

Portal price-drop alerts catch one signal. A spreadsheet and a good memory catch whatever you happen to notice. Patch is built to miss neither.

Capability Patch Manual farming
Ranks every home by likelihood, not just price cuts0–100 score, 9+ factorsGut feel
Sees declared intent (a homeowner asking to be valued)Yes — first-partyNo
Covers withdrawals, fall-throughs and stale stockDedicated tabsIf you notice
Flags inferred landlord-owned stockYesManual lookup
Warns when your own listing is at risk of lossRed pin, automaticNo
Protects vendor privacy before you commitMasked + k-anonymityAddress on a spreadsheet
Hands a finished list straight to a mailingOne-click cohortManual mail merge
Cost modelOutcode coverage + pay-per-revealYour team's time

Illustrative, not measured

Where a canvassing morning actually goes.

No two branches farm the same way, so treat this as a shape of the workflow, not a stopwatch reading — Patch replaces manual scanning and lookup with a filter and a click; it doesn't replace judgement.

Task On Patch Without it
Spotting a price reduction on your patchIt's already on the map, filterable in one clickChecking portals street by street, daily
Noticing a listing was withdrawnSits in the Withdrawn tab automaticallyOnly if you happened to see it vanish
Telling which of 40 similar homes is realistically movingA score and a "why" per homeNo way to tell short of knocking all 40
Working out who owns a to-let signFlagged in the Landlords tabTitle lookup, one property at a time
Building a targeted mailing listTick a cohort, push to campaignSpreadsheet, address lookup, mail merge

How coverage is priced

Your patch is the outcodes you hold.

No national scrape, no free-form radius — Patch clips strictly to the outcodes your branch is entitled to. Add more as your patch grows.

Patch outcode

from £9.99/mo

Add any outcode to your patch. Monthly, no lock-in, and several outcodes can go in one basket at checkout.

Founding benefits

Founding outcode

from £50/mo

Claim a still-available founding outcode — Patch coverage plus featured-lead and ad-credit benefits — first come, first served, one outcode at a time.

Pay-per-reveal, on top

Coverage unlocks the masked map. Revealing a specific address is billed separately, per property, once — reopening a home your branch already revealed is free.

A free month to try it

New branches get a one-off free month of full coverage before paying for anything — set your coverage, work the patch, decide with real data in front of you.

Nearby outcodes you don't yet hold still show as hoverable teasers — an aggregate mover count and average score, never a pin — so you can see what's worth adding before you buy it.

Getting started

Your patch, live in four steps.

New branches get a one-off free month of full coverage before paying for anything.

1

Join and claim your branch

Search for your branch or register it — a free step that unlocks the rest of the estate-agent toolkit alongside Patch.

2

Set your outcode coverage

Your one free home outcode starts your patch; add founding or paid outcodes as your territory grows, individually or as a basket.

3

Filter, save a Farm, open a dossier

Work the map or a cohort tab, save the areas you actually farm as Farms, and open the dossier behind any pin worth a closer look.

4

Reveal, build a cohort, canvass

Reveal the addresses worth acting on, tick them into a cohort, and hand the finished list to a Press canvassing campaign.

FAQ

Common questions about Patch

What does Patch actually score?

Every scored home gets a 0–100 Likelihood-to-Move number built from real, cited signals: valuation requests (including the phone-less ones most tools throw away), a recent nearby sale, a live price reduction, a prior withdrawal or cancellation, unusually long tenure for the street, equity gain and a freshly lodged EPC. Bands run Watching (15–39), Warm (40–69) and Hot (70–100); anything scoring below 15 is never surfaced. Every pin carries a plain-English "why" — the factors behind the number, not a black box.

How does Patch protect the homeowner before I've paid for anything?

Every free pin is masked. It sits on a street-level point, never a rooftop, and only ever renders where at least three homes on that street share the same point — a pin that would otherwise identify one specific house rolls up into an outcode aggregate instead. The EPC shows as a band letter only, never floor area or age, and the "why" text is written in relative terms ("owned 14 years", not a sale date). Nothing address-recoverable appears until you choose to reveal it.

What do I get when I reveal a pin?

The full address and an exact map point, unlocked once per property — if you or a colleague at your branch has already revealed that home, reopening it is free. Reveals are billed per address, not as a subscription add-on you have to remember to cancel.

What are the Added, Reduced, Withdrawn, Fall-Through and Stale tabs?

They're the same scored, entitlement-gated patch, sliced into the event cohorts an agent actually works day to day: Added (recently listed in your patch), Reduced (a live price cut), Withdrawn (taken off or cancelled), Fall-Through (a sale that collapsed) and Stale (on the market longer than your chosen floor, 12 weeks by default). A seventh tab, Landlords, surfaces inferred landlord-owned stock separately.

Can Patch warn me if I'm about to lose one of my own instructions?

Yes. Your own live listings are hidden from the map by default — they're not prospects — but any one showing signs of being lost surfaces as a red, full-address pin with no reveal needed: the vendor has requested a fresh valuation while instructed with you, the price has been cut, the listing was previously withdrawn, or another agent has started marketing it alongside you.

What's a Farm, and how is it different from my outcode coverage?

A Farm is a saved sub-patch you work — drawn as a shape, a point and radius, or a hand-picked set of roads. It narrows the map and the queue to that slice for the day, but it is never the security boundary: every Farm read is still clipped to the outcodes you're actually entitled to, so drawing a shape outside your coverage never leaks a pin from it.

How is Patch coverage priced?

Your patch is defined by the outcodes you hold. A patch-only outcode runs from £9.99 a month; claiming a still-available founding outcode (which also carries featured-lead and ad-credit benefits) runs from £50 a month. Both are monthly, with no multi-year lock-in, and you can add several outcodes to one basket at checkout. New branches get a one-off free month to try full coverage before committing.

Does Patch cover landlord stock, not just owner-occupiers?

Yes. An owner-type filter splits the patch into owner-occupier and landlord-inferred stock, and the Landlords tab groups it separately. Landlord status is inferred from a back-solve against homes that have actually been marketed to let, not a database dump of every buy-to-let sale on the Land Registry, so the flag reflects genuine landlord activity.

Can I bring my own CRM contacts into Patch?

Yes, via CRM Match. Upload your contact list and Patch matches it against your scored patch, then an "In my CRM" chip lets you filter the map and queue down to homes already in your own database — so you can see instantly which of your past valuations and applicants are back in play.

How current is the map — does it update in real time?

Scores are rebuilt from an append-only signal log as new events land, and each score carries a trend and a short history, so you can see a home climbing or cooling over recent weeks. A dedicated strip surfaces homes that have freshly flipped into the Hot band.

What happens if I look outside my entitled outcodes?

You'll see the outline of nearby outcodes you don't yet hold as hoverable teasers showing an aggregate mover count and average score only — never a pin, never an address. Click one to add it to your patch at checkout. Outside your entitled outcodes, Patch shows nothing at property level; there is no free national view.

More tools

Explore the rest of the estate agent toolkit

Property Reveal

Unmask the owner behind any likely mover

Pay-per-address owner reveal on hot properties — single or bulk — so your canvassing letter lands with a name on it, not "Dear Homeowner".

Canvassing Campaigns

Direct mail that lands when it matters

Branded letters to scored cohorts in your patch — printed, posted and tracked for you, with cadence sequences and auto-canvass rules that enrol newly-hot homes.

Letter Designer

Design the letter they keep

A full letter design editor with AI copy assistance and AI-generated artwork — every mailing in your brand, saved as templates your whole branch can reuse.

CRM Match

Score the database you already own

Upload your CRM contacts and match them to live market signals — see which of your past valuations and applicants are back in play, scored for likelihood to move.

AI Market Appraisal

Walk in with the valuation already done

AI valuation with comparables and an AI council that stress-tests the number — appraisal-ready before you reach the doorstep.

Valuation Leads

Homeowners asking to be valued

Inbound valuation requests from home.co.uk delivered to your branch — statuses, auto-accept, delivery rules and per-lead intelligence in one inbox.

My Market

Your market share, measured honestly

Branch-level market intelligence — share of new instructions, competitor branch ranking, demand and stock trends across your outcodes.

Scoreboard

Every letter traced to its instruction

Outreach-to-outcome attribution — which campaigns, reveals and canvass rules actually turned into valuations and instructions, and what they cost you.

Canvas

The design studio built for agents

A full design studio inside the platform — brand kit, templates, folders, sharing and AI image tools for every piece of collateral your branch produces.

Photo Studio

Every listing photo, magazine-grade

AI photo enhancement, virtual staging and automatic room sorting — phone shots in, listing photography out.

Social Studio

A week of social in one sitting

AI social assets in your brand — Instagram analysis, market-stat templates and ready-to-post creative for every listing and win.

Articles

Your local content engine

An AI article pipeline from idea to published — keyword research, outlines, drafts, freshness updates and batch series that make you the local authority.

Website Studio

A new agency website by Friday

White-label, AI-assisted agency websites with custom domains — designed, built and hosted on the platform, synced to your brand kit and stock.

Widgets

Your site, powered by portal data

Embeddable valuation and property widgets for your own website, with analytics on every visitor interaction.

Ads Manager

Local advertising, self-serve

Banner campaigns across the home.co.uk network — targeting, impression estimates, creative tools and transparent billing, run from your dashboard.

Print Shop

From design to doormat

Print your Canvas designs as physical collateral — catalogue pricing, checkout and delivery handled from the same studio you designed in.

AI Visibility

Be the answer AI gives

See how your agency shows up across AI engines — visibility checks, brand mentions, tracked prompts and traffic correlation with your Google Analytics.

Listings Manager

Your stock, one command centre

Create, edit and publish listings with full media management, version history and imports — plus outbound feeds to the major portals.

CRM Sync

Plugs into the CRM you already run

Listing sync with Apex27, Alto, Jupix, Street, Rex, Loop, Domus, Expert Agent and more — stock flows in automatically, no re-keying.

Performance Analytics

Know which photo sells the house

Per-listing analytics — photo performance, price health and live view counts across your whole stock.

AML Checks

Compliance that bills the client

Anti-money-laundering identity checks with certificates stored against the deal — and bill-the-client payment so compliance stops costing you money.

Proof of Ownership

Title checked before you list

HM Land Registry titles bought in-platform via Business Gateway — pay-as-you-go or billed to the client, stored against the property.

Material Information

Part A, B and C without the chase

Material-information disclosure packs per property, with seller invites that collect the answers for you.

HomeSign

Signed before the seller cools off

E-signatures built in — send terms of business, track them from sent to signed, and keep every signed document stored against the lead it belongs to.

Referrals

Revenue from every completion

Referrals across eight services — conveyancing, mortgages, removals, surveys and more — with milestone tracking and payouts on business you already have.

Inigo

The AI assistant that knows your patch

Ask questions over your own market, patch and stock data — streamed, grounded answers inside the platform.

One platform for the branch. Every tool included.

Join home.co.uk and get the estate-agent toolkit with your account — market intelligence, canvassing, design studio, compliance and listings tools in one place. No lock-in. Pay only for the premium tools you actually use.

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