Your patch already knows who's moving next.
Every likely mover in your territory, scored and mapped — reductions, withdrawals, fall-throughs, stale stock and landlord stock, live. Filter to a cohort, open the dossier, reveal the address, push straight to a canvass.
How Patch works
Six steps from open map to canvass.
Patch isn't a lead list. It's a live, filterable map that turns real market events into a worked queue — and hands the finished cohort straight to a mailing.
Open your patch
Your patch is the outcodes you're entitled to — founding outcodes plus any you've added — clipped by outcode, never a free-form shape. Land on a score-coloured map of your coverage the moment you open it, with a strip counting anything that's newly flipped into the Hot band this week.
Filter to a cohort
Narrow by band, signal type, property type, recency, owner type, price band or "just got an EPC" — every filter runs against the same gated set behind the map, the list and the event-cohort tabs, so they never drift out of sync with each other.
Click a pin — see the why
Every pin carries a 0–100 score, a band, a trend chevron and a plain-English "why" — the exact factors behind the number, not a black box. Nothing address-recoverable shows until you choose to reveal it.
Reveal the address
Pay to unlock the exact address and map point for a property you want to act on. It's billed per address, once — reopening a home your branch has already revealed is free, and your remaining allowance shows before you commit to the next one.
Open the full dossier
Behind every pin sits a property dossier: the score and its full factor breakdown, a trend sparkline, comparable sales, Land Registry history and EPC — the deep-dive an agent needs before knocking a door, not just a headline number.
Build a cohort, push to campaign
Tick revealed or high-scoring properties into a tray as you work the map, then hand the finished list straight to a Press canvassing campaign, pre-filled and ready to design and send. No separate spreadsheet, no re-keying addresses.
The score map
Every pin already knows something.
Watching, Warm and Hot pins light your patch by likelihood, not by who's already listed. Your own stock only ever shows red — and only when it's genuinely at risk of walking to a rival.
- +45 Asked us to value their home 3 weeks ago
- +18 A home 180m away sold last month
- +11 Owned this home 14 years — longer than most on the street
Shown only because 4 homes on this street share the same point — the pin protects exactly which one.
Illustrative pin data, not a real property.
Your daily queue
The same patch, seven ways to work it.
The Score map is one view of your entitled patch. Six more tabs project the exact same gated set through a listing-event lens, so nothing you see in a tab is a different, unclipped dataset — just a different question asked of it.
Score
The masked move-likelihood map and list — your default view of the whole entitled patch.
Added
Homes newly listed in your patch — including instructions a rival branch just won.
Reduced
A live price cut on the market now — often the first sign of a frustrated, motivated seller.
Withdrawn
Taken off the market or cancelled — tried once, statistically likely to try again.
Fall-Through
A sale that was agreed and then collapsed — a seller who is still very much moving.
Stale
On the market longer than your chosen floor (12 weeks by default) — stuck stock, worth a fresh pitch.
Landlords
Inferred landlord-owned stock, split out from owner-occupiers for a different pitch entirely.
Every tab
Same filters, same entitlement gate, same masked pins — pick tickets straight into your cohort tray from any tab and send them to one campaign together.
Trust by design
Built so a pin can never out a homeowner.
Patch is free to browse because nothing you see for free could ever identify a specific house — that's not a limitation, it's the design.
Street-level, never rooftop
A free pin sits on a street-level point, never the actual rooftop coordinate, and the list shows street and outcode, never a house number. Nothing address-recoverable exists pre-reveal.
A privacy floor, not a suggestion
A pin only ever renders where at least three homes on that street would share its point. Fall below that and Patch never guesses — it rolls the candidate into an outcode-level aggregate instead.
Consent-aware first-party intent
A homeowner's own valuation request only ever becomes a revealable address where they've agreed to be contacted about selling — otherwise it stays anonymous and simply lifts the area's score, never the pin.
EPC as a band letter, never the detail
Energy performance shows as a band letter only — never floor area or certificate age, the two figures that would fingerprint a specific home on a short street.
Relative language, not a paper trail
The "why" behind a pin reads "owned 14 years", never a sale date; "cut their price recently", never an exact figure or day — enough to act on, never enough to identify.
Behind every pin
One reveal away from a full dossier.
A masked pin unlocks into the whole picture — factors, trend, comparables and history — the moment you decide the address is worth paying for.
Ashcombe Road area, SW19
Masked to street level · house number hidden
3 reveals left this month
42 Ashcombe Road, SW19
Full address unlocked · exact map point
- +45 Asked us to value their home 3 weeks ago
- +18 A home 180m away sold last month
- +11 Owned this home 14 years — longer than most on the street
Trend
Up over the last 8 weeks
Comparables
6 sold on this street in the last 12 months, ranked by fit.
Land Registry & EPC
Full title and sale history, plus the current EPC rating and certificate.
Illustrative property, for demonstration only — not a real listing.
What makes Patch different
Ten things a price-drop alert can't do.
Declared intent, not inferred
The heaviest single factor in the score is a homeowner actually asking us what their home is worth — including the phone-less requests most tools would simply drop. No competitor can see that; it only exists on our own valuation funnel.
Own-stock-at-risk alerts
Your own live listings are hidden from the map by default, but any one showing signs of being lost — a fresh re-valuation, a price cut, a prior withdrawal, a rival now marketing it too — surfaces as a red, full-address pin. No reveal needed; it's already your listing.
Inferred landlord stock
An owner-type filter and a dedicated Landlords tab split the patch into owner-occupier and landlord-inferred stock, back-solved from homes genuinely marketed to let — not a guess from a Land Registry title alone.
Saved Farms
Draw a shape, set a point and radius, or hand-pick a set of roads to save as a Farm — a personal sub-patch that narrows your map and queue for the day, always still clipped to the outcodes you actually hold.
CRM Match
Upload your own contact list and Patch matches it against your scored patch, then an "In my CRM" chip filters the map straight down to the homes already in your own database.
Nine-way filtering
Band, signal type, property type, recency, owner type, price band, listing agent, "just got an EPC" and exclude-my-own-stock — every filter narrows the same gated dataset behind the map, list and queue tabs together.
Newly-hot this week
A dedicated strip surfaces homes that have freshly flipped into the Hot band, so you're not re-scanning your whole patch to spot what actually changed.
One-click campaign handoff
Tick properties into a cohort tray as you work the map or queue, then hand the finished list straight to a Press canvassing campaign, pre-filled and ready to design.
A full dossier per pin
Comparable sales, Land Registry history, EPC and the complete factor breakdown behind the score — the deep-dive an agent needs before knocking, not just a headline number.
Outcode entitlement, never guesswork
Your patch is defined by the outcodes you actually hold — founding, paid or your one free home outcode — so what you see is always exactly what you're entitled to, never a wider national scrape.
A day on your patch
Coffee, queue, doorstep.
Patch doesn't replace the knock on the door. It decides which door.
1 · Before the office
Check what's newly hot
Coffee on, tablet open. The newly-hot strip shows what's flipped band overnight — a fresh valuation request, a price cut two doors down.
2 · At the desk
Work the Withdrawn tab
A batch of homes came off the market this month. Filter to detached, price-band up, exclude anything already in the CRM — a shortlist in under a minute.
3 · On the doorstep
Knock with a reason to
Revealed, dossier read, comparables in hand. The conversation starts from "we noticed" instead of "just checking in" — and it shows.
Who uses Patch
Built for every shape of branch.
Whether you're covering one outcode alone or running territories across a group, Patch scopes to exactly what you're entitled to see.
Independent agents
One or two outcodes, worked properly. Patch replaces a mental map of "who might be moving" with an actual scored one, and the free month lets you prove it before you commit.
Branch teams
Farms split a shared patch into named sub-areas so each negotiator has their own slice to work, while the whole team's reveals and CRM matches stay pooled at branch level.
Multi-branch groups
Switch between branches or view them as one union, add outcodes to a basket at checkout, and let each branch's own patch stay strictly clipped to what it holds — never a shared, unclipped view.
How Patch compares
Patch vs the old way of farming a patch.
Portal price-drop alerts catch one signal. A spreadsheet and a good memory catch whatever you happen to notice. Patch is built to miss neither.
| Capability | Patch | Manual farming |
|---|---|---|
| Ranks every home by likelihood, not just price cuts | 0–100 score, 9+ factors | Gut feel |
| Sees declared intent (a homeowner asking to be valued) | Yes — first-party | No |
| Covers withdrawals, fall-throughs and stale stock | Dedicated tabs | If you notice |
| Flags inferred landlord-owned stock | Yes | Manual lookup |
| Warns when your own listing is at risk of loss | Red pin, automatic | No |
| Protects vendor privacy before you commit | Masked + k-anonymity | Address on a spreadsheet |
| Hands a finished list straight to a mailing | One-click cohort | Manual mail merge |
| Cost model | Outcode coverage + pay-per-reveal | Your team's time |
Illustrative, not measured
Where a canvassing morning actually goes.
No two branches farm the same way, so treat this as a shape of the workflow, not a stopwatch reading — Patch replaces manual scanning and lookup with a filter and a click; it doesn't replace judgement.
| Task | On Patch | Without it |
|---|---|---|
| Spotting a price reduction on your patch | It's already on the map, filterable in one click | Checking portals street by street, daily |
| Noticing a listing was withdrawn | Sits in the Withdrawn tab automatically | Only if you happened to see it vanish |
| Telling which of 40 similar homes is realistically moving | A score and a "why" per home | No way to tell short of knocking all 40 |
| Working out who owns a to-let sign | Flagged in the Landlords tab | Title lookup, one property at a time |
| Building a targeted mailing list | Tick a cohort, push to campaign | Spreadsheet, address lookup, mail merge |
How coverage is priced
Your patch is the outcodes you hold.
No national scrape, no free-form radius — Patch clips strictly to the outcodes your branch is entitled to. Add more as your patch grows.
Patch outcode
from £9.99/mo
Add any outcode to your patch. Monthly, no lock-in, and several outcodes can go in one basket at checkout.
Founding outcode
from £50/mo
Claim a still-available founding outcode — Patch coverage plus featured-lead and ad-credit benefits — first come, first served, one outcode at a time.
Pay-per-reveal, on top
Coverage unlocks the masked map. Revealing a specific address is billed separately, per property, once — reopening a home your branch already revealed is free.
A free month to try it
New branches get a one-off free month of full coverage before paying for anything — set your coverage, work the patch, decide with real data in front of you.
Nearby outcodes you don't yet hold still show as hoverable teasers — an aggregate mover count and average score, never a pin — so you can see what's worth adding before you buy it.
Part of the toolkit
Patch feeds the rest of your workflow.
Patch is the map and the score. These tools receive its cohorts, unlock its addresses, or sit alongside it to close the loop.
Property Reveal
The reveal mechanism behind every pin, available standalone too — single or bulk address unlocks on hot properties across your patch.
Canvassing Campaigns
Where a Patch cohort lands — branded letters, printed, posted and tracked, with auto-canvass rules that can enrol newly-hot homes as they appear.
Letter Designer
Design the letter your Patch cohort receives — AI copy assistance and artwork, saved as templates your whole branch can reuse.
CRM Match
The engine behind Patch's "In my CRM" chip — upload your database and see which of your own contacts are already scoring on the map.
AI Market Appraisal
Once Patch gets you through the door, walk in with the valuation and comparables already prepared.
Scoreboard
Trace a Patch reveal all the way through to the valuation and instruction it produced, and what it actually cost you.
Getting started
Your patch, live in four steps.
New branches get a one-off free month of full coverage before paying for anything.
Join and claim your branch
Search for your branch or register it — a free step that unlocks the rest of the estate-agent toolkit alongside Patch.
Set your outcode coverage
Your one free home outcode starts your patch; add founding or paid outcodes as your territory grows, individually or as a basket.
Filter, save a Farm, open a dossier
Work the map or a cohort tab, save the areas you actually farm as Farms, and open the dossier behind any pin worth a closer look.
Reveal, build a cohort, canvass
Reveal the addresses worth acting on, tick them into a cohort, and hand the finished list to a Press canvassing campaign.
FAQ
Common questions about Patch
What does Patch actually score?
Every scored home gets a 0–100 Likelihood-to-Move number built from real, cited signals: valuation requests (including the phone-less ones most tools throw away), a recent nearby sale, a live price reduction, a prior withdrawal or cancellation, unusually long tenure for the street, equity gain and a freshly lodged EPC. Bands run Watching (15–39), Warm (40–69) and Hot (70–100); anything scoring below 15 is never surfaced. Every pin carries a plain-English "why" — the factors behind the number, not a black box.
How does Patch protect the homeowner before I've paid for anything?
Every free pin is masked. It sits on a street-level point, never a rooftop, and only ever renders where at least three homes on that street share the same point — a pin that would otherwise identify one specific house rolls up into an outcode aggregate instead. The EPC shows as a band letter only, never floor area or age, and the "why" text is written in relative terms ("owned 14 years", not a sale date). Nothing address-recoverable appears until you choose to reveal it.
What do I get when I reveal a pin?
The full address and an exact map point, unlocked once per property — if you or a colleague at your branch has already revealed that home, reopening it is free. Reveals are billed per address, not as a subscription add-on you have to remember to cancel.
What are the Added, Reduced, Withdrawn, Fall-Through and Stale tabs?
They're the same scored, entitlement-gated patch, sliced into the event cohorts an agent actually works day to day: Added (recently listed in your patch), Reduced (a live price cut), Withdrawn (taken off or cancelled), Fall-Through (a sale that collapsed) and Stale (on the market longer than your chosen floor, 12 weeks by default). A seventh tab, Landlords, surfaces inferred landlord-owned stock separately.
Can Patch warn me if I'm about to lose one of my own instructions?
Yes. Your own live listings are hidden from the map by default — they're not prospects — but any one showing signs of being lost surfaces as a red, full-address pin with no reveal needed: the vendor has requested a fresh valuation while instructed with you, the price has been cut, the listing was previously withdrawn, or another agent has started marketing it alongside you.
What's a Farm, and how is it different from my outcode coverage?
A Farm is a saved sub-patch you work — drawn as a shape, a point and radius, or a hand-picked set of roads. It narrows the map and the queue to that slice for the day, but it is never the security boundary: every Farm read is still clipped to the outcodes you're actually entitled to, so drawing a shape outside your coverage never leaks a pin from it.
How is Patch coverage priced?
Your patch is defined by the outcodes you hold. A patch-only outcode runs from £9.99 a month; claiming a still-available founding outcode (which also carries featured-lead and ad-credit benefits) runs from £50 a month. Both are monthly, with no multi-year lock-in, and you can add several outcodes to one basket at checkout. New branches get a one-off free month to try full coverage before committing.
Does Patch cover landlord stock, not just owner-occupiers?
Yes. An owner-type filter splits the patch into owner-occupier and landlord-inferred stock, and the Landlords tab groups it separately. Landlord status is inferred from a back-solve against homes that have actually been marketed to let, not a database dump of every buy-to-let sale on the Land Registry, so the flag reflects genuine landlord activity.
Can I bring my own CRM contacts into Patch?
Yes, via CRM Match. Upload your contact list and Patch matches it against your scored patch, then an "In my CRM" chip lets you filter the map and queue down to homes already in your own database — so you can see instantly which of your past valuations and applicants are back in play.
How current is the map — does it update in real time?
Scores are rebuilt from an append-only signal log as new events land, and each score carries a trend and a short history, so you can see a home climbing or cooling over recent weeks. A dedicated strip surfaces homes that have freshly flipped into the Hot band.
What happens if I look outside my entitled outcodes?
You'll see the outline of nearby outcodes you don't yet hold as hoverable teasers showing an aggregate mover count and average score only — never a pin, never an address. Click one to add it to your patch at checkout. Outside your entitled outcodes, Patch shows nothing at property level; there is no free national view.
More tools
Explore the rest of the estate agent toolkit
Property Reveal
Unmask the owner behind any likely mover
Pay-per-address owner reveal on hot properties — single or bulk — so your canvassing letter lands with a name on it, not "Dear Homeowner".
Canvassing Campaigns
Direct mail that lands when it matters
Branded letters to scored cohorts in your patch — printed, posted and tracked for you, with cadence sequences and auto-canvass rules that enrol newly-hot homes.
Letter Designer
Design the letter they keep
A full letter design editor with AI copy assistance and AI-generated artwork — every mailing in your brand, saved as templates your whole branch can reuse.
CRM Match
Score the database you already own
Upload your CRM contacts and match them to live market signals — see which of your past valuations and applicants are back in play, scored for likelihood to move.
AI Market Appraisal
Walk in with the valuation already done
AI valuation with comparables and an AI council that stress-tests the number — appraisal-ready before you reach the doorstep.
Valuation Leads
Homeowners asking to be valued
Inbound valuation requests from home.co.uk delivered to your branch — statuses, auto-accept, delivery rules and per-lead intelligence in one inbox.
My Market
Your market share, measured honestly
Branch-level market intelligence — share of new instructions, competitor branch ranking, demand and stock trends across your outcodes.
Scoreboard
Every letter traced to its instruction
Outreach-to-outcome attribution — which campaigns, reveals and canvass rules actually turned into valuations and instructions, and what they cost you.
Canvas
The design studio built for agents
A full design studio inside the platform — brand kit, templates, folders, sharing and AI image tools for every piece of collateral your branch produces.
Photo Studio
Every listing photo, magazine-grade
AI photo enhancement, virtual staging and automatic room sorting — phone shots in, listing photography out.
Social Studio
A week of social in one sitting
AI social assets in your brand — Instagram analysis, market-stat templates and ready-to-post creative for every listing and win.
Articles
Your local content engine
An AI article pipeline from idea to published — keyword research, outlines, drafts, freshness updates and batch series that make you the local authority.
Website Studio
A new agency website by Friday
White-label, AI-assisted agency websites with custom domains — designed, built and hosted on the platform, synced to your brand kit and stock.
Widgets
Your site, powered by portal data
Embeddable valuation and property widgets for your own website, with analytics on every visitor interaction.
Ads Manager
Local advertising, self-serve
Banner campaigns across the home.co.uk network — targeting, impression estimates, creative tools and transparent billing, run from your dashboard.
Print Shop
From design to doormat
Print your Canvas designs as physical collateral — catalogue pricing, checkout and delivery handled from the same studio you designed in.
AI Visibility
Be the answer AI gives
See how your agency shows up across AI engines — visibility checks, brand mentions, tracked prompts and traffic correlation with your Google Analytics.
Listings Manager
Your stock, one command centre
Create, edit and publish listings with full media management, version history and imports — plus outbound feeds to the major portals.
CRM Sync
Plugs into the CRM you already run
Listing sync with Apex27, Alto, Jupix, Street, Rex, Loop, Domus, Expert Agent and more — stock flows in automatically, no re-keying.
Performance Analytics
Know which photo sells the house
Per-listing analytics — photo performance, price health and live view counts across your whole stock.
AML Checks
Compliance that bills the client
Anti-money-laundering identity checks with certificates stored against the deal — and bill-the-client payment so compliance stops costing you money.
Proof of Ownership
Title checked before you list
HM Land Registry titles bought in-platform via Business Gateway — pay-as-you-go or billed to the client, stored against the property.
Material Information
Part A, B and C without the chase
Material-information disclosure packs per property, with seller invites that collect the answers for you.
HomeSign
Signed before the seller cools off
E-signatures built in — send terms of business, track them from sent to signed, and keep every signed document stored against the lead it belongs to.
Referrals
Revenue from every completion
Referrals across eight services — conveyancing, mortgages, removals, surveys and more — with milestone tracking and payouts on business you already have.
Inigo
The AI assistant that knows your patch
Ask questions over your own market, patch and stock data — streamed, grounded answers inside the platform.
One platform for the branch. Every tool included.
Join home.co.uk and get the estate-agent toolkit with your account — market intelligence, canvassing, design studio, compliance and listings tools in one place. No lock-in. Pay only for the premium tools you actually use.
Quick setup · Built for UK estate agents · Trusted UK property platform since 1995