An estate agent works at a laptop in a modern branch office at dusk, the screen glowing with the faint outline of a street map and a highlighted target zone

Live · Self-serve, across the home.co.uk network

Local advertising, without the media agency.

Pick the postcodes you cover, set a budget, see an impression estimate before you spend a penny — then watch impressions, clicks and CTR arrive in real time. No insertion order, no account manager, no minimum contract. You're the buyer.

Join as an Agent — Free See how it works

12 placements

Across the network

£5/day

Minimum budget

Postcode-level

Outcode targeting

10,308

UK agency branches on home.co.uk

How Ads Manager works

Six steps from brief to booked.

One screen, run entirely from your own dashboard. No brief document, no proof round-trip, no media buyer taking a cut in the middle.

Pick a goal

Visibility, valuations, promoting a specific listing, or a full Brand Takeover that pairs a banner with an AI Mention inside Inigo's answers. Your goal narrows the placements that make sense — you're never shown a slot that doesn't fit what you're trying to do.

Choose your placements

Twelve positions across the network — homepage hero, search results, house-prices pages, sold-properties pages, agent search and more — each sized and priced for the audience it reaches. Pick one or several; your budget splits across whichever you select.

Draw your area, set a bid, see the estimate

Add the postcode outcodes you cover and a maximum bid for each. Ads Manager checks how competitive each area currently is and shows an estimated daily impression range before you commit any spend — so you're setting a budget against a real forecast, not a guess.

Build the creative

Let native mode generate a banner from your branch's logo, brand colours and live listing photos automatically, pick a template and swap in your own details, or build one from scratch on the canvas editor. No design brief to write, no agency proof to wait on.

Submit — an AI review runs automatically

Every campaign is checked by an automated content review the moment you submit it. Most ads clear straight away and go live immediately; anything flagged returns to draft with written feedback so you can fix it and resubmit, or gets escalated to a person.

Watch it run

Impressions, clicks, spend and CTR land on your ad's own dashboard as they happen, broken down by postcode and by day. Pause, edit the budget, add an outcode or swap the creative at any point — nothing is locked in for a fixed term.

The impression estimate

Draw the area. Watch the forecast build.

As soon as you add an outcode and a bid, Ads Manager checks live competition in that area and works out what your budget is likely to buy — before a single pound of it is spent.

SW11 · Battersea Max bid 32p

Daily budget £25.00/day

Suggested bid 32p per impression

Competition in SW11 Medium

Estimated daily impressions

Recalculated from your budget, bid and live competition — a range, not a guarantee. Delivery still depends on the auction on the day.

Illustrative walkthrough — figures shown are for demonstration, not a live auction result.

The network

Twelve places to be seen. One dashboard to book them.

Every placement runs a CPM auction — you set the ceiling, the system decides who wins each impression. Premium positions cost more because they're seen by more of the audience you're trying to reach.

Homepage Hero

~£100 CPM

Top banner on the homepage — maximum visibility

728×90 Awareness

Featured Partner

~£100 CPM

A dedicated homepage section showcasing your agency

Full section Awareness · Takeover

Homepage Featured

~£80 CPM

A featured property card on the homepage

Property card Property · Takeover

Search Results Featured

~£50 CPM

A featured listing card inside property search results

336×280 Property

Agent Search Featured

~£50 CPM

A featured card in agent search results

Native card Expertise

House Prices Top

~£40 CPM

Top banner on house-prices pages

728×90 Awareness · Expertise

Selling Page

~£40 CPM

On the selling guide, next to the agent finder

300×250 Valuations

Property Detail Page

~£30 CPM

Sidebar on individual property pages — Founder 250 exclusive

300×250 Valuations · Property

Search Results Sidebar

~£25 CPM

A sponsored card inside property search results

300×250 Valuations

House Prices Commentary

~£25 CPM

Sidebar in market-commentary sections

300×250 Valuations · Expertise

Sold Properties

~£25 CPM

Sidebar on sold-properties pages

300×250 Valuations · Expertise

Search Results Bottom

~£20 CPM

Banner below search-results pagination

728×90 Awareness

CPM figures are the base rate before your bid and area competition — illustrative, not a quote. Property Detail Page is exclusive to Founder 250 members.

From your desk to the front page

Set it up once. It keeps working.

No campaign kick-off call, no waiting on a proof. Three steps between deciding to advertise and someone in your patch seeing it.

An estate agent builds a campaign at a laptop, the screen glowing with a target zone drawn over a street map

1 · At your desk

Build the campaign

Goal, placements, postcodes, budget and creative — fifteen minutes, start to submit. No brief document for anyone else to interpret.

Someone browses property listings on a laptop in a British living room in the evening, a house visible through the window behind them

2 · Across the network

It goes live in your patch

Once approved, your ad enters the auction on every matched page in your targeted postcodes — homepage, search results, house prices, wherever you chose.

An estate agent checks their phone at a reception desk, a mug of coffee beside them and warm evening light through the window

3 · Whenever you check

Watch it perform

Impressions, clicks and spend update as they happen. Pause it, raise the budget or swap the creative from your phone — no call to make first.

Transparent, by default

Every impression, click and pound — on one row.

No monthly report to wait for. Your ad's dashboard updates as impressions serve and clicks land, broken down by postcode underneath.

Live · last 24 hours

Impressions

Clicks

CTR

Spend today

£0

By postcode

SW11

7,480 impr.

SW8

5,960 impr.

SW4

4,980 impr.

Illustrative example — figures shown are for demonstration, not a real campaign's data.

Targeting & the auction

You set the ceiling. The auction decides the rest.

Nobody buys a fixed slot for a fixed month. Every impression is won in real time, which is what keeps the pricing honest — you never pay more than your own ceiling, on an area you chose.

Outcode by outcode

Targeting runs at UK postcode-outcode level — SW11, LS1, BS8. Set a separate maximum bid for each area you cover, from a suggested regional list or your own branch's coverage, and add or remove outcodes whenever your patch changes.

CPM, not a rate card

Every placement carries its own base CPM, scaled by how premium the position is — roughly £20 per 1,000 impressions for a standard search-results banner up to around £100 for the homepage hero. You bid up to your maximum; you're charged only for what you win.

Founder 250 gets priority

Founder 250 branches get up to five featured postcode areas free of charge, shown first when there's an AI Mention to make, plus monthly ad credit that's applied automatically before any prepaid balance is touched.

Charged for what's actually seen. Impressions are only billed once they're confirmed viewable on the page — an ad that loads but is never scrolled into view isn't charged the moment it renders, it's queued and billed when it's actually seen, or dropped if it never is.

Creative, without a designer

Three ways to get a finished banner.

Whichever route you take, every creative supports the six IAB-standard sizes the network serves and seven animation presets — no separate artwork to commission per placement.

Fastest

Native mode

Ads Manager pulls your branch's logo, brand colours and live listing photos straight from your profile and assembles a banner automatically — no template to choose, no upload.

Guided

Template library

Start from a proven layout and drop in your own headline, colours and photo. A good middle ground if native mode's default composition isn't quite what you want.

Full control

Custom canvas or upload

Build your own creative on the canvas editor, or upload artwork your own designer has produced, if you want the exact composition your brand guidelines specify.

Six IAB-standard sizes

Leaderboard, 728×90 — page headers
Medium rectangle, 300×250 — sidebars and content
Wide skyscraper, 300×600 — tall sidebar format
Mobile banner, 320×100 — optimised for phones
Large rectangle, 336×280 — bigger visual impact
Featured partner section — a native homepage layout

Seven animation presets

Applied to any creative, no extra artwork needed — none, fade in, slide from left, slide from right, zoom in, a subtle pulse, or a typewriter headline.

Optional landing page

Give a campaign its own landing page with a headline and sub-headline, and toggle on team photos, recent sales, market stats, testimonials or a valuation widget — whichever trust signals fit that campaign.

Old way, new way

You used to brief an agency. Now you just log in.

Local display advertising has traditionally meant a media buyer in the middle. Ads Manager cuts that role out entirely.

The media agency route

A briefing call, then a wait for a media plan
Fixed insertion orders, usually monthly minimums
A management fee on top of your media spend
A monthly PDF report, days or weeks after the spend
An email and a wait if you want to change anything mid-flight

Ads Manager

Build and submit a campaign yourself in one sitting
Daily budgets from £5, no fixed-term contract
No management fee — your budget goes into the auction
Impressions, clicks and spend as they happen
Pause, retarget or swap the creative yourself, any time

Brand Takeover

A banner is one channel.
Inigo is another.

Choose the takeover goal and Ads Manager pairs your display banner with an AI Mention configuration, so your agency can also be proposed as a recommended local agent inside Inigo's answers — contextually, not as a blanket plug.

Triggers on real intent — selling, valuation, agent recommendations, market advice, buying
Up to four unique selling points you write yourself
A tone you choose — professional, friendly or expert
Shares the same daily budget and analytics as the display side

Meet Inigo, the AI assistant

A modern British estate agency shopfront glowing warmly from within at dusk, on a quiet high street

Every ad is checked

Self-serve doesn't mean unmoderated.

Submitting an ad doesn't put it live instantly. It goes through an automated content review first — most clear in moments, and there's a human backstop for anything the system isn't sure about.

Automatic on submit

Every campaign — display or AI mention — is queued for an AI content review the moment you submit it. Most ads pass and activate within moments, with no extra click from you.

Rejected? You get feedback

If something's flagged, the ad returns to draft with written feedback explaining why, so you can fix the specific issue and resubmit — not a generic decline with no explanation.

A human backstop

Three rejections on the same ad, or a first-time submission from a newly Founder 250 branch, is automatically escalated to a person on our ads team rather than left to the automated pass alone.

Billing, plainly

No surprise invoice. You choose how you pay.

Top up a balance and watch it draw down, or run a tab and settle it monthly — either way, every charge has a paper trail.

Prepaid deposit balance

Top up once, and spend draws down against it automatically each day
Set an auto top-up threshold and amount, so your ad never pauses unexpectedly
A low-balance warning lands before the balance actually runs out
Downloadable PDF receipt for every payment, no waiting on email

Monthly invoicing

Every invoice line itemises the period, the placements and the spend
Any Founder 250 credit applied is shown as a separate line, not folded in
All invoices download as PDF from your billing tab, any time
Advertising billing sits separately from your platform subscription tab

Built for the branch, not head office

Whoever runs marketing at your branch can run this.

Ads Manager is scoped to your own account and branches — no separate media login, no agency contact to loop in.

The branch manager

Wants a quiet week to turn into three more valuation enquiries, without booking a call with anyone to make it happen.

The multi-branch marketer

Runs the same campaign structure across several branches, each targeted to its own postcodes, from one login rather than several agency relationships.

The sole agent

Doesn't have a marketing budget big enough to interest an agency, but has £5 a day and fifteen minutes to set a campaign live.

Part of the toolkit

Ads Manager pairs well with what's already in your account.

Feed your ad campaigns from the same brand and property data these tools already hold.

Canvassing Campaigns

Printed and posted direct mail to the same postcode cohorts you're advertising to online.

Website Studio

The brand profile Ads Manager pulls logo and colours from lives here — set it up once, use it everywhere.

Photo Studio

Sharpen the listing photos that native mode and property-promotion ads pull straight into your creative.

My Market

See which postcodes are heating up on your patch before you decide where to point your ad budget.

FAQ

Common questions about Ads Manager

How much does it cost to run an ad?

There's no flat rate card. Every placement runs an auction priced on CPM (cost per 1,000 impressions), and each placement carries its own multiplier on a base rate — roughly £20 CPM for a standard search-results banner up to around £100 CPM for the homepage hero or featured-partner section. You set a daily budget (from a £5/day minimum) and a maximum bid per postcode area, and you're only charged for impressions your ad actually wins and serves that day.

How does targeting work?

By UK postcode outcode — SW11, LS1, BS8 and so on. You add the outcodes you want to reach, set a maximum bid for each, and your ad only enters the auction on pages matched to those areas. You can pick from a suggested list for your region or draw on your branch's existing coverage area, and add or drop outcodes at any time.

What does the impression estimate actually tell me?

Before you commit spend, Ads Manager works out your suggested bid for that outcode and placement, divides your daily budget by it, then adjusts the result for how competitive that area currently is. The output is a range, not a promise — placements are won in a live auction against other agents' bids, so actual delivery depends on who else is bidding on the day.

What ad placements can I choose from?

Twelve placements across the network: the homepage hero banner, a dedicated homepage featured-partner section, a homepage featured-property card, three positions inside property search results, the property detail page sidebar (Founder 250 exclusive), two positions on house-prices pages, a sidebar on sold-properties pages, a featured card in agent search, and a placement on the selling guide next to the agent finder. Each has its own size, CPM multiplier and best-fit campaign goal.

Do I need to design the creative myself?

No. Native mode auto-generates on-brand banners straight from your branch's logo, brand colours and live listing photos — no design software required. If you'd rather start from a layout, pick from the template library, or build your own on the custom canvas editor and upload it. Every creative supports the six IAB-standard sizes the network serves and seven animation presets, from a gentle fade to a typewriter headline.

Can I promote a specific property listing?

Yes. Choose the property goal and Ads Manager builds the creative around a live listing you select — address, price, bedrooms, bathrooms and photo pulled straight from your listing data. The homepage-featured placement can showcase up to three of your listings at once.

What is Brand Takeover?

Brand Takeover pairs a display banner with an AI Mention configuration, so your agency can also be proposed as a recommended local agent inside Inigo's answers — triggered contextually when a visitor asks about selling, valuation, agent recommendations, market advice or buying. You set up to four unique selling points and a tone (professional, friendly or expert), and Inigo works from that brief rather than inventing anything about your firm.

Does every ad get reviewed before it goes live?

Yes. Every ad is automatically submitted for AI content review the moment you create it. Approved ads activate straight away with no extra step from you. A rejected ad returns to draft with written feedback so you can fix it and resubmit. Three rejections on the same ad, or any first-time ad from a newly Founder 250 branch, are automatically escalated to a person for manual review.

How does billing work?

You top up a prepaid deposit balance — with optional auto top-up at a threshold you set — or you're invoiced monthly with a downloadable PDF invoice and payment receipts for every charge. Founder 250 members receive monthly ad credit that's applied automatically before any deposit balance is touched, plus a reduced net rate.

What happens if my budget or balance runs out mid-day?

Your ad simply stops entering the auction for the rest of that day once its daily budget or deposit balance is exhausted, then resumes the next day. Founder 250 ads can keep serving on remaining monthly credit even at a zero deposit balance. If you've enabled auto top-up, your balance tops up automatically before it runs dry.

Can I see how my ads are performing?

Yes. Every ad has its own dashboard showing daily impressions, clicks, spend and click-through rate, plus a postcode-by-postcode performance breakdown, filterable across 7, 14, 30 or 90 days or all time. Brand Takeover and AI Mention ads additionally show which visitor questions triggered a mention of your agency.

Is there a minimum contract?

No. The only minimum is a £5/day daily budget while a campaign is running. You can pause an ad, change its targeting, budget or placements, or stop it entirely at any time — there's no fixed term tied to using Ads Manager.

More tools

Explore the rest of the estate agent toolkit

Patch

See who is likely to move before anyone else

A live map of your territory scored for likelihood to move — reductions, withdrawals, fall-throughs, stale stock and landlord stock, each with a full property dossier.