Own the searches your patch types at midnight.

Seven types: Ranked List, Topic Guide, Comparison, How-to Guide, Alternatives Guide, Area Guide and Market Report. Each has its own outline structure and, for the location-based types, its own freshness horizon — market reports are reviewed most often, topic guides and how-to guides least often, because they date at very different speeds.

No. You can type an idea directly, or ask Articles to suggest some. If your branch has Google Search Console or Google Analytics connected, the suggestions are built from your actual top-performing keywords and pages; if not, they're built from your branch's location and property mix. Either way, you choose which idea to run with.

It goes through the same pipeline every time: keyword selection, then a title, then a structured outline with a target word count per section, then real market data for your postcode is pulled in, then the draft is written section by section, then an FAQ block, citations and schema markup are generated. You can watch the step name and a progress percentage update live rather than stare at a spinner.

You choose a tone — Brand Voice, Professional, Friendly, Luxury or Informative — and you can go further by pasting in up to three examples of your own writing plus a short note on style; every future draft leans on that voice. Article templates also carry “local expertise” placeholders for things AI can't know, like which streets are genuinely best for families or what the local schools are actually like — you fill those in yourself.

No. Every published or in-review article gets a freshness score out of 100, recalculated from four weighted factors: how long since it was last updated, whether the market data inside it has moved significantly, how complete it is (meta title, meta description, FAQ items, word count against target) and whether it contains outdated year references or policy terms worth double-checking. Anything scoring under 70 shows up in your “needs attention” list with a recommended fix.

Articles keeps a snapshot of the market data it enriched the piece with at generation time, then compares it against current data on request. If average price has moved past the type's threshold (5% for a market report, up to 15% for some other types), if the market has flipped between buyer's and seller's conditions, or if available stock has swung by 25% or more, it's flagged as a significant change with the before-and-after figures shown side by side.

Yes, two ways. A batch run applies one template across a list of postcodes or areas in one go — useful for a multi-branch group covering several patches with the same market-report format. A series plans out a run of articles ahead of time, such as a monthly market report for the next three months, a set of quarterly reviews, an area-comparison run against your neighbouring postcodes, or a five-piece buyer-and-seller guide set for one location.

No. Batch generation is staggered — each article in the batch is dispatched roughly 30 seconds after the last, so a run of ten articles spreads its API calls out rather than firing them all in the same second.

Both. Once a draft exists, it can be formatted for four channels in one pass: the website version with meta title, meta description, Open Graph tags and a reading-time estimate; an email newsletter version with several subject-line options, preview text and a suggested send day and time by article type; social media posts for Twitter/X, LinkedIn, Facebook and Instagram (including carousel slide suggestions) with platform-appropriate character limits; and a content-syndication version with key takeaways and a word count for sending to third-party sites. Pull quotes and key takeaways are extracted automatically from whatever you've written.

There's a content analysis pass that checks the piece against SEO fundamentals and proposes specific fixes — things like tightening a meta title to length, splitting an overlong sentence, adding a missing subheading, rebalancing keyword density, fixing passive voice, or inserting an internal or external link. You see each proposed change before it's applied, and you choose which ones to accept.

You can export any article as HTML, Markdown or plain text at any point, named automatically from the article's title.

Articles moves through Draft, Generating, Review and Published statuses — nothing reaches Published on its own. The Review stage is where you, or whoever on your team owns content, reads the finished draft, runs the SEO check if you want it, and either edits it directly in the studio or sends it back to regenerate a section before it goes live.