Sunday night, a week of social, done.
Social Studio reads your Instagram or your brand kit, then turns a listing, a market update or a plain idea into ready-to-post creative — starting from 1000+ template inspirations, batched across five platforms in one sitting. No more staring at a blank caption box at nine o'clock on a Sunday.
How Social Studio works
Six steps from blank page to scheduled week.
Every generation runs the same short chain — who you are, what you're posting about, how it should look, and the figures behind it, all reviewable before anything renders.
Tell it who you are
Upload up to 6 sample posts from your own feed, or point it at your handle, and the analyser reads your palette, tone, content pillars and recurring layout. Skip it and Social Studio falls back to your account's brand kit — logo, colours, company name — or a considered default if neither is set up yet. Whichever source shaped a post, it's labelled, not guessed at.
Pick what you're posting about
Four sources: a live listing from any branch you manage, a market update for an area, free text for a testimonial or announcement, or your own uploaded photo for a team or office post. The listing picker searches your whole company's stock, not just the branch you're currently viewing.
Choose your look
1000+ templates — 10 visual styles crossed with 10 estate-agent post types, from Editorial Luxe to Neo Retro, Just Listed to Meet the Team, each an inspiration you regenerate into something unique — or one of the 10 brand templates generated specifically for your own branch. A template hands the AI a direction — brand colours, your subject and the right platform canvas — and you take it from there. A jumping-off point, never a fixed stamp.
Three posts generated live — Just Listed, Free Valuation, Market Update
Real Social Studio output: your brand, your area and live market stats composed into ready-to-post creative — every figure above pulled from the actual Wandsworth market.
Curate the market stats, if that's your post
For a market update, pull live figures for the area — average asking price, homes on the market, typical days to sell, a year-on-year comparison you can slide between months — then tick which of up to 8 figures go in, and edit any before they reach the prompt. Nothing gets claimed as "live data" unless you left it exactly as pulled.
Preview the prompt, tweak if you like
The composer shows you the exact image prompt and caption prompt the AI is about to receive, built from your brand style, your chosen template and your source content. Edit the image brief in place if you want a different emphasis — your edit overrides the auto-generated one, not the other way round.
Generate — one, or five at once
Tick every platform you want and hit generate. Each becomes its own post with its own platform-written caption, its own charge and its own render, so one failure or a mid-batch credit limit never takes the rest down with it. Finished posts land in your history with a plain-English receipt of what went into them.
The Sunday-night panic
Two agents open Instagram at 9pm. Only one has already posted the week.
Social media doesn't stop being a job just because nobody scheduled time for it. The difference isn't effort — it's whether posting is seven separate small panics, or one sitting.
Without Social Studio
- ·A blank caption box, a stock photo that half-matches a listing, no brand colours applied
- ·A market stat half-remembered from a call last week, posted anyway
- ·One platform done, the other four "tomorrow"
Posted late, inconsistent, and quietly dropped the week something else comes up.
On Social Studio
- ·Your own brand style applied automatically, a chosen template, the actual listing photo
- ·Live figures you ticked and checked, not remembered from memory
- ·Five platforms, one batch, each with its own caption
Twenty minutes on a Sunday. The whole week is done before the kettle's boiled.
From feed to full week
One sitting. A week of content out the other end.
Three moments, start to finish — from showing Social Studio who you are, to a phone full of content that's actually ready.
1 · Analyse
Show it your feed
A handful of your own posts, or just your handle. The analyser reads palette, tone and layout — no brand guidelines document required.
2 · Generate
Pick, preview, batch
A template, a listing or an idea, a quick look at the exact prompt — then every platform you need, generated together.
3 · Scheduled
A week, ready to post
Captions, hashtags and finished creative sitting in your history — waiting on your usual scheduler, or posted by hand at your own pace.
A week, filled in one sitting
Seven posts. One Sunday evening.
Because every platform generates in the same batch, a week's diary fills the way it should — all at once, not one dread-filled day at a time.
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Seven posts, one Sunday evening. Not seven separate sit-downs across the week.
The template library
10 styles. 10 post types. 1000+ templates.
A template is a starting point, not a straitjacket. Each one gives the AI a direction — the style's design DNA and the post type's composition rules — then your brand, your subject and a tap of regenerate take it somewhere that's yours. Inspiration you remix, not a fixed asset.
Real templates from the library — your logo, colours and subject drop into every one automatically.
10 visual styles
One subject, ten unmistakable looks
Tap any style to see it across all ten post types.
templates
Beyond the shared library: 10 templates that are only yours
Generate a free set of 10 brand templates, personalised to your branch's own logo, colours and tone rather than the shared library's generic subject. It's a perk you can refresh at most once every 24 hours — not a saved recipe you hand-edit, but a set that regenerates to stay current with your brand kit.
Market posts, honestly sourced
The figures are real. You picked them.
A market-stat post is only as trustworthy as the numbers in it. Social Studio pulls from Home's own listings data and Land Registry sold prices — then hands you the figures to approve, not a finished claim to publish blind.
- Live pull, up to 8 figures — average and median asking price, homes on the market, typical days to sell, stock change and market balance, plus a year-on-year comparison.
- A choosable comparison window. The year-on-year figure defaults to the last full month against the same month a year ago, but you can slide the window across the full monthly price history if a different comparison tells the truer story.
- Tick, edit, or skip entirely. Deselect a figure you don't trust, correct one that needs a caveat, or generate the post with no stats at all — the copy is built from exactly what you approved, and an edited figure is labelled as agent-supplied rather than claimed as live.
- Sourced, on the post. Market templates carry a small "Source: Home" line, so the claim stays attributable rather than a bare number floating in a graphic.
Curate your market stats — Chiswick
Illustrative figures — every real run pulls the area's own current data.
Trust by design
Every post carries a plain-English receipt.
A finished post shows exactly what shaped it — where the style came from, whether the data is live or edited, whether it's branded — so nothing you publish is a black box.
Your own listings only
Listing search and the photo picker are scoped server-side to the branches you actually manage. The specific photo you pick for a post is checked against that listing's own gallery — a stray URL is refused, never trusted blind.
Never a market stat it invented
Every figure in a market-stat post is one you saw, ticked and could have edited or removed. If you changed a number, the post's copy says the figures were "supplied and approved by the agent" — not passed off as an untouched live pull.
Told which style shaped a post
Brand style resolves from your analysed Instagram, your account's brand kit, or a considered default, in that priority order. Whichever it was, the post says so — no unlabelled guessing about why a post looks the way it does.
Never charged for a run that dies
If a generation genuinely fails, the credit is refunded before the post is even marked failed. If a job stalls without ever reporting back, it's automatically failed and refunded rather than spinning on your screen forever.
Alter, don't discard
Not quite right? Alter in Canvas splits a finished post into an independent subject layer and background layer, opening straight into the full Canvas editor at the correct size — a second pass instead of a wasted generation.
Your data stays yours
Instagram samples, uploaded photos and generated posts are stored per branch. Reports, style profiles and generation history for one branch are never visible to a company you don't manage.
Who uses Social Studio
Whoever's job it is to keep the feed alive.
Solo agents and sole traders
No marketing team, no designer on call, and a business that lives or dies on being visible on the high street's own timeline. Social Studio does the design work a bigger agency would pay someone to do — analyse the feed once, then batch a week whenever there's twenty minutes to spare.
Branch teams
A negotiator posting a just-listed the moment it's live, a branch manager batching the week's testimonials, a marketing-minded team member curating the market updates — the brand style resolves the same way for whoever's logged in, so the feed reads as one voice regardless of who's posting.
Every platform, one request
Five canvases. Five captions. One batch.
Each platform renders at its own correct canvas and gets its own caption written for it — never a square Instagram tile squeezed into a landscape LinkedIn slot.
| Platform | Canvas | Shape |
|---|---|---|
| 1080 × 1080 | Square | |
| Instagram Story | 1080 × 1920 | Full-screen portrait |
| 1200 × 630 | Landscape | |
| 1200 × 627 | Landscape | |
| X / Twitter | 1200 × 675 | Landscape |
| Maximum platforms per batch | 5 | |
Every sibling post in a batch shares a batch reference but is billed, rendered and can fail independently — a credit limit reached on platform four never touches the three that already succeeded.
A day in the life
Sunday, 19:04 to 19:26.
How a branch negotiator turns the week's leftovers — one new listing, one sale agreed, one market chat with a vendor — into five days of posts.
Open Social Studio, source a listing
A three-bed semi went live on Tuesday and never got its own post. She searches it from the listing picker, picks the front elevation photo from its gallery — not the hero shot, the one with the best light — and chooses Just Listed in Bold Blocks.
Add a Just Sold and a Market Update
A Just Sold for last week's completion in Soft Film, then a Market Update for the postcode — she pulls the live figures, unticks the median price as "one too many numbers," and keeps the rest.
Tick every platform, hit generate
Instagram, Instagram Story and Facebook for all three posts — nine renders from three source ideas, each with its own caption, running in the background while she makes dinner.
from open to nine finished posts
She checks the last render, likes the Bold Blocks composition enough to save it as a recipe, and closes the laptop. Monday to Friday are already covered.
Illustrative, not a promise
Where the evening actually goes.
Rough, illustrative figures for one post from nothing — your own speed will vary with how many platforms and how much editing you do along the way.
How it compares
Social Studio vs the alternatives.
| Capability | Social Studio | Design by hand |
|---|---|---|
| Reads your Instagram to learn your style | Yes | You are the style |
| Pulls your own listing photo automatically | Yes, scoped to your branches | Manual |
| Live market stats, agent-curated | Yes, up to 8 figures | Manual lookup |
| Template range | 100, purpose-built for agents | None |
| Batch generation across platforms | Up to 5 at once | One at a time |
| Non-destructive editing of a finished post | Alter in Canvas | Start again |
| Fresh post ideas for your own patch | Yes, from Inigo | No |
| Where it lives | Same account, same login | Whatever design tool you own |
Pricing, plainly
Included, up to a fair-use allowance.
Social Studio is included with your home.co.uk agent account up to a monthly fair-use allowance — no separate subscription to sign up for. Once you're past the allowance for the month, or if your plan doesn't include the tool, generation draws on your account's wallet instead, and the exact cost is quoted before anything renders, not after.
Every credit charged for a post that fails to render — or stalls without ever finishing — is refunded automatically, whether you notice or not. The same billing model runs across the marketing tools, so your usage and any top-ups are one wallet, not one per tool.
Part of the toolkit
Social Studio sits inside a full brand studio.
It shares the same brand kit, listing data and account login as the rest of your marketing tools — nothing to set up twice.
Canvas
The full design studio behind Alter in Canvas — brand kit, templates, folders and sharing for every piece of collateral your branch produces, not just social posts.
Photo Studio
Enhance a listing's photos before they become the hero of a Just Listed or Just Sold post — the same gallery Social Studio's photo picker draws from.
Letter Designer
The same AI-copy-with-agent-injected-numbers discipline, applied to print-and-post letters instead of social posts — resolved from the same brand kit.
My Market
The branch-level market intelligence behind a strong Market Update post — the same demand, stock and pricing signals, in dashboard form.
Print Shop
Take a favourite Social Studio composition further — boards, window cards and other branch collateral, checked out from the same studio.
Articles
Local content that outlasts a 24-hour Story — the AI article pipeline for the local-authority pieces a social post can link back to.
FAQ
Common questions about Social Studio
What exactly is Social Studio?
Social Studio is the AI social asset generator built into your home.co.uk agent account. It reads your Instagram or your brand kit, then turns a listing, a market update, free text or your own uploaded photo into ready-to-post creative — starting from 1000+ template inspirations spanning 10 visual styles and 10 estate-agent post types — for Instagram, Instagram Stories, Facebook, LinkedIn and X, one platform or five at once.
Will it just copy my Instagram look, or invent something generic?
It analyses up to 6 of your own posts (or your handle) for palette, tone, content pillars and recurring layout, and falls back to your account's brand kit or a considered house default if you'd rather skip that step. Every post is labelled with which source shaped it — analysed Instagram, brand kit, or default — so it's never a mystery.
Does the AI make up market statistics?
No. When you generate a market-update post you pull live figures — average asking price, homes on the market, typical days to sell, year-on-year change — from Home's own listings data and Land Registry sold prices, then tick which ones go in the post and edit any before generating. Only the figures you approve reach the prompt, and an edited figure is labelled as agent-supplied rather than claimed as live data.
Can I generate a post about a listing that isn't mine?
No. Listing search and the photo picker are scoped server-side to the branches you manage, so you can only generate posts about your own company's stock. Even the specific photo you choose for a listing post is checked against that listing's own gallery before it's used — a stray image URL is refused.
Can I generate for more than one platform at once?
Yes — up to 5 platforms in one request. Each platform gets its own caption written for that platform, not a shortened copy of another, plus its own charge and its own render, so a credit limit reached mid-batch or a single failure never takes down the platforms that already worked.
What if generation fails or gets stuck?
You are never charged for a run that dies before it starts. If a render genuinely fails, the credit is refunded before the post is marked failed. If a job stalls without ever reporting back, it's automatically marked failed and refunded rather than spinning forever.
Can I edit the finished image afterwards?
Yes. Alter in Canvas splits a finished post into two independent layers — the subject matted out, and a clean inpainted background — and hands you straight to the full Canvas editor at the correct size for that platform, so you can move things around without starting the generation over.
What's the difference between the shared template library and my brand templates?
The shared library is the fixed 100-template matrix — 10 visual styles across 10 estate-agent post types — that every agent can use. Brand templates are 10 previews generated specifically for your own branch's brand kit, refreshed at most once every 24 hours; they regenerate rather than being hand-edited like a saved recipe.
Does Social Studio cost extra, or is it included?
It's included in your plan up to a monthly fair-use allowance. Beyond that allowance — or if your account isn't on a plan that includes it — generation draws on your wallet at a price quoted clearly before you commit, the same billing model used across the marketing tools.
Can I save a setup I like and reuse it?
Yes. Saved recipes capture the platform, source type, brief and any prompt tweaks under a name you choose, ready to reuse next time — separate from your auto-generated brand templates, which manage and refresh themselves.
Where do the post ideas come from?
Inigo, Home's AI assistant, proposes fresh post ideas for your own patch based on live intelligence about your area, ready to hand straight into a generation. Hit refresh for a different angle if the first set doesn't land.
Social Studio is part of the estate-agent toolkit used across 10,308 UK agent branches on home.co.uk.
More tools
Explore the rest of the estate agent toolkit
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Letter Designer
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A full letter design editor with AI copy assistance and AI-generated artwork — every mailing in your brand, saved as templates your whole branch can reuse.
CRM Match
Score the database you already own
Upload your CRM contacts and match them to live market signals — see which of your past valuations and applicants are back in play, scored for likelihood to move.
AI Market Appraisal
Walk in with the valuation already done
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Valuation Leads
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My Market
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Scoreboard
Every letter traced to its instruction
Outreach-to-outcome attribution — which campaigns, reveals and canvass rules actually turned into valuations and instructions, and what they cost you.
Canvas
The design studio built for agents
A full design studio inside the platform — brand kit, templates, folders, sharing and AI image tools for every piece of collateral your branch produces.
Photo Studio
Every listing photo, magazine-grade
AI photo enhancement, virtual staging and automatic room sorting — phone shots in, listing photography out.
Articles
Your local content engine
An AI article pipeline from idea to published — keyword research, outlines, drafts, freshness updates and batch series that make you the local authority.
Website Studio
A new agency website by Friday
White-label, AI-assisted agency websites with custom domains — designed, built and hosted on the platform, synced to your brand kit and stock.
Widgets
Your site, powered by portal data
Embeddable valuation and property widgets for your own website, with analytics on every visitor interaction.
Ads Manager
Local advertising, self-serve
Banner campaigns across the home.co.uk network — targeting, impression estimates, creative tools and transparent billing, run from your dashboard.
Print Shop
From design to doormat
Print your Canvas designs as physical collateral — catalogue pricing, checkout and delivery handled from the same studio you designed in.
AI Visibility
Be the answer AI gives
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Listings Manager
Your stock, one command centre
Create, edit and publish listings with full media management, version history and imports — plus outbound feeds to the major portals.
CRM Sync
Plugs into the CRM you already run
Listing sync with Apex27, Alto, Jupix, Street, Rex, Loop, Domus, Expert Agent and more — stock flows in automatically, no re-keying.
Performance Analytics
Know which photo sells the house
Per-listing analytics — photo performance, price health and live view counts across your whole stock.
AML Checks
Compliance that bills the client
Anti-money-laundering identity checks with certificates stored against the deal — and bill-the-client payment so compliance stops costing you money.
Proof of Ownership
Title checked before you list
HM Land Registry titles bought in-platform via Business Gateway — pay-as-you-go or billed to the client, stored against the property.
Material Information
Part A, B and C without the chase
Material-information disclosure packs per property, with seller invites that collect the answers for you.
HomeSign
Signed before the seller cools off
E-signatures built in — send terms of business, track them from sent to signed, and keep every signed document stored against the lead it belongs to.
Referrals
Revenue from every completion
Referrals across eight services — conveyancing, mortgages, removals, surveys and more — with milestone tracking and payouts on business you already have.
Inigo
The AI assistant that knows your patch
Ask questions over your own market, patch and stock data — streamed, grounded answers inside the platform.
One platform for the branch. Every tool included.
Join home.co.uk and get the estate-agent toolkit with your account — market intelligence, canvassing, design studio, compliance and listings tools in one place. No lock-in. Pay only for the premium tools you actually use.
Quick setup · Built for UK estate agents · Trusted UK property platform since 1995