A new agency website by Friday.
Paste your current website's address, or start fresh from your brand colours. Inigo designs it, builds it and puts it on your own domain — entirely in conversation, synced to the brand kit and stock you already have.
How it works
Six steps from blank tab to your own domain.
There is one front door — Inigo Architect — whatever you're trying to do. Rebuild, redesign, or start from nothing, it begins the same way.
Paste your site, or start from your brand
Have a website already? Paste its address and Inigo reads every page and rebuilds it here — words, pictures, pricing carried across. Starting from nothing? Inigo seeds a new site straight from your firm's brand colours, so it looks like you from the first draft.
Give it direction, or skip straight to the build
A line or two on what to keep, what to change and the feeling you want — or leave it blank and Inigo makes the confident call itself. Either way the build runs in the background; it's safe to close the tab and come back.
Watch it happen, then look at it properly
Live stage labels stream as Inigo works, not a spinner. When it's done, the finished site opens in a signed preview you can resize between desktop, tablet and phone, or open full-screen in its own tab.
Refine it in conversation
"Make the hero calmer." "Add a page about our lettings service." "Swap that photo for something more autumnal." Every request lands in the live preview in seconds, and every change is a labelled revision you can undo.
Publish, or schedule it for later
Publish immediately, or pick a date and time and Inigo publishes automatically when it arrives — handy for a site that needs to go live the moment a rebrand or a new-office announcement lands.
Point your own domain at it
Your account comes with a working subdomain from day one. When you're ready, connect a domain you already own or buy a new one — see Domains & connectivity below for the three ways to do it.
What actually happens
Watch it build. Watch it match you.
Two illustrative examples of what the studio actually shows you — not a live feed, but the same shapes and motion your build goes through.
Nav, hero, listings, footer — in order
A build doesn't dump a wall of text at once. Sections land in reading order as Inigo finishes each one — navigation and hero first, then whichever content sections the page needs, footer last. You can watch it happen in the live preview rather than waiting on a blank screen.
Brand kit · live token swap
One brand kit, every screen
Colour, contrast and type all come from the same token set on desktop and mobile — change your primary colour once and the whole site follows, immediately, everywhere. A contrast rule is checked at save time, so a palette that reads badly on-screen simply can't ship.
Brand-synced by design
It's not a template with your logo stuck on top.
The site reads its colours from your firm's brand kit at build time, then keeps its own logo, mobile logo and icon slots so you can fine-tune the site's identity without touching the shared firm logo used elsewhere on your account.
Ask Inigo for a different feature colour or a calmer hero and the whole site follows on desktop, tablet and phone — the same design tokens drive every screen, so nothing drifts out of brand between pages.
Monday morning to Friday afternoon
Paste it. Shape it. Show it off.
An illustrative week, not a guaranteed timeline — the AI build itself usually takes minutes; the week is for domain records to settle and for you to shape it exactly how you want it.
Monday · Paste or start fresh
One address, or one click
Paste your current site's URL and add a line of direction, or skip straight to a fresh build from your brand colours. Either way, you're done in under a minute.
Tuesday–Thursday · Shape it
Nudge it in conversation
Come back between appointments — swap a photo, add a page, calm the hero down. Each request lands in the live preview in seconds, and DNS records for a connected domain settle quietly in the background.
Friday · Publish
Live, on your own domain
Publish it yourself, or schedule it for the moment you want it to go live. The revision history underneath means nothing you did this week is ever really gone.
Your shop window doesn't stop at the glass anymore — it's whatever's on the phone in someone's hand.
The building blocks
19 section types. Ask for any of them.
Every page on the site is built from this vocabulary. You never pick from a menu — just describe what you want and Inigo assembles it from here.
Hero
Full-bleed photo, editorial split, statement type, or a valuation-first hero built for agents
Valuation widget
Your live instant-valuation tool, embedded straight into the page
Services
Cards, a list, or a sales-vs-lettings comparison table
Area guides
Local area cards or a list, each linking to its own page
Testimonials
Spotlight, carousel or wall, sourced from Google, Trustpilot or your own words
Team
A grid or an editorial layout for your negotiators and valuers
Process
A timeline or numbered steps — how an instruction actually runs
Stats
A quantified trust band — your own real numbers, never invented ones
Logo marquee
Rightmove, Zoopla, OnTheMarket, Trustpilot, Google, TPO, PRS, CMP — rendered mono-safe automatically
FAQ
Accordion or two-column, feeding its own FAQ schema for search
Editorial
Image-left, image-right or full-width long-form content
Gallery
Grid, strip or masonry photo layouts
Contact
Split map, form-only, or a multi-office layout
CTA band
A focused call to action between content sections
Content
Rich text for anything that does not fit a template — standard or narrow
Download
A card for a brochure, guide or sample report
Articles index
Your published articles, grid or editorial layout
Legal text
Complaints procedure, privacy policy, redress and CMP statements
Quote widget
An embedded live pricing tool, wired to your own account
Compliance furniture — company details, redress scheme — is composed into the footer automatically and can't be deleted by accident.
What makes it different
Ten things you won't find in a template marketplace.
Conversational, not click-driven
There is no page builder to learn. "Add a page about lettings", "make the hero calmer", "swap that photo" — Inigo makes the change and shows you the result in the live preview.
Full revision history
Every meaningful change is a labelled revision. Restore any previous version in one click — nothing in the studio is a one-way door.
Contrast-checked palette, every save
Text-on-background contrast is checked the moment you save a colour change. A palette that would read badly on screen simply cannot be published.
Independent branding slots
The website has its own header logo, mobile logo and icon, separate from your shared firm logo — fine-tune the site without touching anything else.
Live 7-day insights
Views, leads and top pages from the last week, surfaced in the studio — plus proactive nudges from Inigo when something is worth fixing, like traffic with no enquiries.
Standing schedules
Recurring jobs Inigo runs on autopilot, each one pausable without losing the schedule — a standing diary for your site rather than a one-off build.
Signed preview, every draft
A private, signed preview link for every draft — share it with a colleague before anyone outside the firm can see it.
Your own upload library
Photos, PDFs and video already uploaded stay in a library the studio can pull from, so you are not re-uploading the same brochure twice.
Compliant footer, built in
Company registration details and redress scheme information are composed into the footer automatically and cannot be deleted by accident.
Leads land where you already look
Contact, valuation, callback and quote forms on the site post straight into your branch lead inbox — no separate website inbox to check.
The website brief, rebuilt
No agency call. No six-week wait.
A bespoke agency website from a design studio or freelancer is commonly quoted anywhere from a few thousand pounds up to £15,000 or more, before monthly hosting and maintenance — and that's before the six-to-twelve-week wait for a first draft.
The agency route
- ✕A brief, a discovery call, a moodboard, then weeks of waiting for a first draft
- ✕A design agency invoice running into the thousands, then a separate developer to actually build it
- ✕Every small change after launch is a support ticket and an invoice
- ✕Your listings, brand and website live in three different systems that don't talk to each other
With Website Studio
- A first draft in about five minutes, from a URL or your brand colours
- Included with your account — no separate design or build invoice
- Changes are a sentence, live in the preview in seconds
- One brand kit, one stock feed, one lead inbox — the website is part of the account, not bolted on
A week in the life
A rebrand, launched without hiring anyone.
How a branch owner takes a tired ten-year-old website to a fully rebranded, custom-domain site in the same week the new brand colours are signed off.
Tom pastes the old site's address
His branch's website hasn't changed since it launched a decade ago. He pastes the URL into the studio, adds one line — "keep it professional, make it feel current" — and hits go on his way to a viewing.
A first draft is waiting by the time he's back
His old pages, his words and his listings, rebuilt onto a current theme in his firm's brand colours.
What carried across
- Every page from the old site, rebuilt on the new theme
What changed automatically
- Colours, type and layout, matched to his firm's current brand kit
Three small conversations, spread over two days
"Add a page for our lettings service." "The hero photo feels dated, try something more current." "Add our Trustpilot reviews to the homepage." Each change is live in the preview before he's finished his coffee.
his existing domain, no downtime
He already owns his domain, so he adds two DNS records at his existing provider. The studio checks them automatically every few minutes, and the site goes live on his own domain without him touching a nameserver.
Live before the weekend
He publishes Friday afternoon. No agency invoice, no six-week wait, no ticket queue for the next small change — just a conversation whenever he wants one.
Who it's for
Built for whoever owns the website problem.
The independent branch owner
No agency retainer to manage
One branch, one person doing marketing on top of everything else. A conversational website means the site can actually keep pace with the branch, instead of falling further behind every year.
The multi-branch marketing lead
One brand kit, consistent everywhere
Every branch site reads from the same brand tokens and the same section vocabulary, so a group-wide rebrand doesn't mean briefing five separate web agencies and hoping they match.
The branch manager after a rebrand
The website is the last domino, not the blocker
New logo signed off, new colours chosen — the website used to be the thing that lagged six months behind. Now it's a conversation the same afternoon the new brand kit is saved.
Domains & connectivity
One domain story, three levels, upgrade any time.
Every account starts with a working subdomain — yourfirm.home.uk — so there's nothing to configure to launch. Bringing your own domain is optional, and every level below serves both the website and the client portal.
Point records our way
Keep your DNS exactly where it is. Add two records at your existing provider and you're live — usually a five-minute job, checked automatically every few minutes until it's confirmed.
- ✓You keep full control of your DNS
- ✓Website and portal on the same domain
We run your DNS
Point your nameservers at us once. Your existing records — including email — are imported first so nothing breaks, and every DNS change after that is a sentence to Inigo instead of a support ticket.
- ✓"Add the DKIM record Mailchimp sent me" — done in seconds
- ✓No developer costs, ever
Buy through us
A brand-new domain for £49 a year, all-in — registration, DNS, certificates and renewals handled automatically, live in about a minute. Domain search works today; buying is launching shortly.
- ✓Certificates and renewals handled
- ✓One bill, one owner: you
Not sure what you want yet? Type a name into the domain search and it checks availability instantly — or describe an idea ("something short with Manchester in it") and Inigo suggests real, available domains.
Where the guardrails are
Inigo proposes. You always sign off.
Nothing publishes without you. Drafts stay behind a signed preview link until you choose to make them public, every change is a reversible revision, and the compliance furniture in your footer — company details, redress scheme — is composed automatically so it can't be edited away by accident.
Time, illustrated
What a website project used to take.
An illustrative comparison, not a measured benchmark — every agency brief and every rebuild is different.
| Task | Agency route | Website Studio |
|---|---|---|
| First draft | Weeks, after a briefing call | Usually about 5 minutes |
| Matching your brand kit | A design phase, billed separately | Built in from your first draft |
| A small content change | A support ticket, an invoice, a wait | A sentence, live in seconds |
| Connecting your domain | A developer ticket for the DNS records | Two records you add yourself, checked automatically |
Feeds the same brand studio
The website is one part of the studio.
Articles
Publish an article and it can appear straight on your site's articles page — the same content engine, one less thing to keep in sync.
Photo Studio
Enhanced listing and branch photography lands in your upload library, ready to attach to any gallery or hero section on the site.
AI Market Appraisal
The valuation widget section embeds your own live valuation tool directly on the homepage, so a visitor never has to leave the site to ask for a number.
What it costs
Included with your account. The domain is your choice.
Website Studio, included
Building, editing, revisions, preview and your working subdomain come with your home.co.uk agent account — there's no separate website-building subscription to add.
A custom domain, if you want one
Connect a domain you already own at no extra cost, or buy a new one for £49 a year all-in once that option is live. Either way, the free subdomain keeps working underneath.
FAQ
Common questions about Website Studio
Do I need a developer to build the site?
No. You either paste your current website's address and Inigo rebuilds it, or start fresh and Inigo designs a site from your firm's brand colours. Every change after that is a sentence typed into the studio — there is no code editor, no template marketplace and no build queue waiting on an agency.
Can I use my own domain?
Yes, at three levels. Keep your DNS where it is and add two records pointing at us. Hand us your nameservers and every future DNS change becomes a sentence to Inigo, with your existing email records imported first so nothing breaks. Or buy a new domain outright for £49 a year, all-in — registration, DNS, certificates and renewals handled (buying through us is launching shortly; connecting a domain you already own works today).
What happens to my search rankings if I rebuild my existing site?
When Inigo rebuilds from your current website's URL, it reads every page and carries your existing words, structure and address history across rather than starting from a blank template — the aim is continuity, not a fresh start that costs you your search history.
Does the site automatically match my brand?
Yes. Every page reads its colours, type and spacing from a token set that deep-merges your chosen theme, your brand colours and any manual overrides you make. A contrast rule is enforced at the moment you save — a palette that fails proper text-on-background contrast simply cannot be saved, so you can't accidentally ship an unreadable page.
What if Inigo gets a section wrong?
Every change is previewed live before anyone else sees it, and the full history of your site is kept as labelled revisions you can restore in one click. Nothing you do in the studio is destructive — you can always step back to an earlier version.
Will my listings and brand kit stay in sync automatically?
Yes — the website draws on the same brand kit and live stock as the rest of your home.co.uk account, so you're not maintaining a second copy of your logo, colours or listings on a separate website platform.
Can I preview the site before it goes live?
Yes. Every draft has a signed preview link you can open yourself or share with colleagues for a look before you publish — nothing is public until you choose to publish it, and you can also schedule a publish for a future date and time.
What does Website Studio cost?
Website Studio comes with your home.co.uk agent account — there's no separate website-building subscription to add. A custom domain is optional: keep the free subdomain that comes with your account, connect a domain you already own at no extra cost, or buy one through us for £49 a year once that option is live.
What happens to enquiries submitted on my new site?
Every form on the site — contact, valuation request, callback, quote — posts straight into your branch lead inbox, the same place your other home.co.uk leads land. There's no separate website inbox to check.
Can I redesign the whole site later, not just tweak it?
Yes. Beyond day-to-day conversational edits, you can ask for a full redesign pass with fresh direction at any time, or start again by pulling from a different URL entirely — your previous site's revision history stays intact underneath.
More tools
Explore the rest of the estate agent toolkit
Patch
See who is likely to move before anyone else
A live map of your territory scored for likelihood to move — reductions, withdrawals, fall-throughs, stale stock and landlord stock, each with a full property dossier.
Property Reveal
Unmask the owner behind any likely mover
Pay-per-address owner reveal on hot properties — single or bulk — so your canvassing letter lands with a name on it, not "Dear Homeowner".
Canvassing Campaigns
Direct mail that lands when it matters
Branded letters to scored cohorts in your patch — printed, posted and tracked for you, with cadence sequences and auto-canvass rules that enrol newly-hot homes.
Letter Designer
Design the letter they keep
A full letter design editor with AI copy assistance and AI-generated artwork — every mailing in your brand, saved as templates your whole branch can reuse.
CRM Match
Score the database you already own
Upload your CRM contacts and match them to live market signals — see which of your past valuations and applicants are back in play, scored for likelihood to move.
AI Market Appraisal
Walk in with the valuation already done
AI valuation with comparables and an AI council that stress-tests the number — appraisal-ready before you reach the doorstep.
Valuation Leads
Homeowners asking to be valued
Inbound valuation requests from home.co.uk delivered to your branch — statuses, auto-accept, delivery rules and per-lead intelligence in one inbox.
My Market
Your market share, measured honestly
Branch-level market intelligence — share of new instructions, competitor branch ranking, demand and stock trends across your outcodes.
Scoreboard
Every letter traced to its instruction
Outreach-to-outcome attribution — which campaigns, reveals and canvass rules actually turned into valuations and instructions, and what they cost you.
Canvas
The design studio built for agents
A full design studio inside the platform — brand kit, templates, folders, sharing and AI image tools for every piece of collateral your branch produces.
Photo Studio
Every listing photo, magazine-grade
AI photo enhancement, virtual staging and automatic room sorting — phone shots in, listing photography out.
Social Studio
A week of social in one sitting
AI social assets in your brand — Instagram analysis, market-stat templates and ready-to-post creative for every listing and win.
Articles
Your local content engine
An AI article pipeline from idea to published — keyword research, outlines, drafts, freshness updates and batch series that make you the local authority.
Widgets
Your site, powered by portal data
Embeddable valuation and property widgets for your own website, with analytics on every visitor interaction.
Ads Manager
Local advertising, self-serve
Banner campaigns across the home.co.uk network — targeting, impression estimates, creative tools and transparent billing, run from your dashboard.
Print Shop
From design to doormat
Print your Canvas designs as physical collateral — catalogue pricing, checkout and delivery handled from the same studio you designed in.
AI Visibility
Be the answer AI gives
See how your agency shows up across AI engines — visibility checks, brand mentions, tracked prompts and traffic correlation with your Google Analytics.
Listings Manager
Your stock, one command centre
Create, edit and publish listings with full media management, version history and imports — plus outbound feeds to the major portals.
CRM Sync
Plugs into the CRM you already run
Listing sync with Apex27, Alto, Jupix, Street, Rex, Loop, Domus, Expert Agent and more — stock flows in automatically, no re-keying.
Performance Analytics
Know which photo sells the house
Per-listing analytics — photo performance, price health and live view counts across your whole stock.
AML Checks
Compliance that bills the client
Anti-money-laundering identity checks with certificates stored against the deal — and bill-the-client payment so compliance stops costing you money.
Proof of Ownership
Title checked before you list
HM Land Registry titles bought in-platform via Business Gateway — pay-as-you-go or billed to the client, stored against the property.
Material Information
Part A, B and C without the chase
Material-information disclosure packs per property, with seller invites that collect the answers for you.
HomeSign
Signed before the seller cools off
E-signatures built in — send terms of business, track them from sent to signed, and keep every signed document stored against the lead it belongs to.
Referrals
Revenue from every completion
Referrals across eight services — conveyancing, mortgages, removals, surveys and more — with milestone tracking and payouts on business you already have.
Inigo
The AI assistant that knows your patch
Ask questions over your own market, patch and stock data — streamed, grounded answers inside the platform.
One platform for the branch. Every tool included.
Join home.co.uk and get the estate-agent toolkit with your account — market intelligence, canvassing, design studio, compliance and listings tools in one place. No lock-in. Pay only for the premium tools you actually use.
Quick setup · Built for UK estate agents · Trusted UK property platform since 1995