The proof you can't buy. Only earn.
There is no review box on home.co.uk. A review exists because a job existed — scored one to five by the homemover who booked you, on work you actually completed. It lands on your public profile by itself, and free badges carry it onto your own website.
How a review is earned
Five steps, and none of them are yours.
You never send a form, chase a link or import a spreadsheet. The review path exists because the booking exists — your only job is the survey.
A booking runs through the platform
A homemover books your firm — through your directory profile, a Homemove referral or your own pipeline in the Bookings CRM. That booking record is the only ticket into the review system: no booking, no review, ever.
The job completes
A job counts as done when the booking wasn't cancelled and its booked date has passed — the same rule that drives the completed-job tally on your directory card. Every completed job also ticks up that tally, so the proof builds even before anyone writes a word.
The homemover scores it — one to five
The customer who booked you rates the job out of five stars and can add written feedback in their own words. Not a template, not a prompt sheet — whatever they actually thought of the survey, the communication and the report they received.
Their privacy is kept by design
The review shows the homemover's first name and last initial — “First L.” — never their full name. They reviewed the job; they didn't consent to a public listing of who they are. Real people, verifiably real jobs, privacy respected.
It lands on your public profile — automatically
The review appears in the Reviews tab on your directory profile and your star average updates on your card in the search results. Nothing to approve, import or transcribe — and if you want to respond, you have one official reply per review, shown publicly beneath it.
The badge forge
Reviews go in. A reputation comes out.
One review is a nice moment. A stack of them, pressed together on your profile, is the thing a stranger trusts. Watch the compression happen.
Your directory profile — where every verified review lands and every badge points.
The cards above are illustrative — placeholders, not real reviews. The real ones are written by your customers, and that's the point: this page can't fake them, and neither can anyone else.
Under the glass
What a verified review is made of.
Every part of the review card exists for a reason — and every badge on your website wires back to the profile that holds them.
Your homemover's words go here — in their own writing, not a template.
Anatomy of a verified review
The verified chip proves a completed booking sits behind the review. The score is the homemover's, one to five. The words are theirs too — which is why this diagram shows placeholder bars, not invented quotes. Beneath it all: your one official reply, public and professional.
Your directory card
Your firm
RICS-regulated · your patch
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Star avg
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Reviews
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Jobs done
Filled by completed jobs — not by this page.
On your own website
The pill — every verified firm
Single badge — one postcode area
Cluster — the areas you hold
Strip — the full-width statement
The badge ladder
Four embeds climb from a simple pill to a full-width strip: the Trusted Surveyor pill any verified firm can use, then Founder 250 badges as a single, a cluster and a strip — in dark and light themes. Every rung links back to your directory profile, so proof on your site delivers visitors to the reviews behind it.
Trust by construction
There is no review box. That's the feature.
Most review systems fight fakes after they arrive. Ours never lets them in: with no public form, the only door into your review record is a completed booking with your firm's name on it.
Nowhere for fakes to enter
A rival can't score you. A bot can't script you. A disgruntled stranger who never booked you can't touch your record. The review form simply does not exist outside a completed job — so your average is made entirely of customers you actually served.
Your right of reply
One official reply per review, up to 2,000 characters, shown publicly beneath it. Thank the customer, add context, or put your side of a hard job on record — and edit or remove your reply later if you change your mind. The review stays; your voice sits beside it.
You can't edit the verdict
You cannot rewrite, hide or delete a homemover's review — and neither can anyone else's firm. That single constraint is what a homebuyer is trusting when they read your profile: a record no one on the selling side could polish.
Already earned a reputation elsewhere? Validated Feefo, Trustpilot and Google profiles can be blended, count-weighted, into the rating on your card — carried in, not reset to zero.
Your reviews dashboard
Every score, every word, one screen.
The Reviews area of your surveyor dashboard holds the whole record: your star average, the full five-to-one distribution, your review count, your completed-job tally and the date of your latest review — with every review listed newest first.
The distribution, not just the average
See how many 5s, 4s, 3s, 2s and 1s make up your average — the same shape of honesty a buyer applies when they read your profile.
Reply without leaving the page
Post, edit or remove your official reply against any review, inline. Replies appear promptly on your public profile.
Jobs done counts too
Your completed-job tally sits beside the reviews — because a hundred quiet jobs done on time is proof as well, and buyers can see it on your card.
Every review job-verified
No form, no imports, no fakes
The proof lifecycle
Do the job. The proof does the rest.
Between one survey and the next booking sits a stranger deciding whether to trust you. This is what they find.
1 · The job
Done well, handed over
The survey lands on time, the report answers the questions. This is the only part you control — and the only part you need to.
2 · The words
Scored by the person who paid
Your homemover rates the job one to five and says what it was like in their own words. It goes straight to your public profile.
3 · The record
Kept where the next buyer looks
Review by review, your profile becomes the thing no advert can be: a record of jobs that actually happened, read at the exact moment someone is choosing a surveyor.
Where proof surfaces
Working at every step between search and booking.
A homebuyer comparing firms on the surveyor directory meets your proof three times before they ever pick up the phone — and a fourth time on your own website.
In search results
Your directory card
Star average, review count and completed-job tally show while the buyer is still scanning the list — proof at work before they've clicked your name.
On your profile
The Reviews tab
Every score, every written comment and every official reply, readable end to end in a dedicated tab on your public profile.
At the decision
Next to Get Quote
On bookable profiles the quote button shares the page with your reviews — the buyer reads what real customers said, then books without leaving.
On your website
The badges
Badge embeds carry the proof onto your own site — and every click on one delivers the visitor back to the profile that holds the reviews.
Earned vs collected
Three ways to show proof. One survives scrutiny.
A homebuyer spending several hundred pounds on a survey reads reviews like a surveyor reads a roof: looking for what's underneath.
| What a buyer checks | Verified reviews here | Testimonials on your site |
|---|---|---|
| Who can review you | Only customers with a completed booking | You choose the quotes |
| Proof a job happened | Built in — review is tied to the booking | None a buyer can check |
| Fake or rival reviews | No route in — no public form exists | Not applicable |
| Can the firm edit the record? | No — reply only | Entirely |
| Your right of reply | One official reply per review | Not applicable |
| Shown where surveyors are chosen | On the directory card and profile | Only if the buyer finds your site |
| Carried onto your own website | Free badge embeds, tracked | It already is |
| Cost to your firm | £0 with a claimed listing | Your time |
What's in the box
Eight things working for you while you're on a roof.
Job-verified, or it doesn't exist
Every review is anchored to a completed booking. There is no other way into your record — which is precisely why the record is worth showing to strangers.
Zero chasing
No feedback forms to send, no follow-up emails to write, no third-party invites to pay for. The platform holds the booking, so the platform holds the review path too.
The full distribution
Your dashboard shows the average and the shape behind it — how many 5s, 4s, 3s, 2s and 1s — plus your latest-review date, so you always know your public record cold.
One official reply per review
Up to 2,000 characters, posted from your dashboard, shown publicly beneath the review. Edit it or remove it whenever you like; the customer's words stay put.
Reviewer privacy by design
Homemovers appear as a first name and last initial. They scored the job — they didn't sign up to be listed. Buyers still see real people; your customers keep their names.
Jobs done is proof too
Your completed-job tally counts every uncancelled booking whose date has passed — visible on your card, so a quiet month of solid work still builds the record.
Badges that report back
Every embed logs impressions and clicks, so the badge on your homepage is a measurable referrer to your profile — not a decoration you hope is working.
Layouts for any website
The Trusted Surveyor pill, plus Founder 250 single, cluster and strip layouts — in dark and light themes with coloured variants — so the badge fits your site, not the other way round.
The spec sheet
Reviews & Badges, precisely
All of it included with a claimed listing — no subscription, no per-impression or per-click charges.
Why it compounds
The pipeline that pays you builds your proof.
Every booking that runs through the Bookings CRM is a completed job that can score your firm — so the same pipeline that pays you is quietly building the record that wins the next job. Reviews aren't a marketing task you fit in on a Friday; they are a by-product of doing the work.
And the loop reaches beyond the directory: put the badges on the site the Website Builder gives you, point your Campaigns at past clients, and watch the whole engine's conversion in Performance. Proof, once earned, works every channel you have.
Part of the toolkit
Proof plays best with the rest of the platform.
Reviews & Badges is the shop window. These are the tools that fill it — and the ones that spend the trust it earns.
Bookings CRM
Every booking managed here is a completed job that can score your firm — the CRM is where your review record is actually made.
Website Builder
No website to badge yet? Build one by talking to Inigo — then paste your Trusted Surveyor pill and Founder badges straight in.
Campaigns
Email past clients and local contacts with tracked campaigns — proof in the profile makes every send land harder.
Performance
Watch pipeline conversion and turnaround speed — the operational side of the same reputation your reviews show the public.
Customer portal
A branded portal that keeps clients informed end to end — the kind of experience that turns a 4 into a 5 before anyone asks.
Otto — AI report writer
Same-day reports are the single easiest way to earn the review worth having — Otto turns the inspection into a finished report in minutes.
Getting started
From unclaimed listing to badge on your homepage.
Most RICS-regulated firms are already on the directory — you claim, you don't create. Everything after that is the work you'd be doing anyway.
Claim your firm
Search by name or postcode and claim your listing — free, about two minutes. Not there? Register in the same panel.
Get verified
Verification confirms your firm is the RICS-regulated business on the listing — it's what makes your reviews and badges mean something.
Do the jobs
Run bookings through the platform. Each completed job ticks your tally and hands the homemover a score card only they can fill in.
Wear the badge
Copy your badge snippet from the dashboard, paste it into your website, and let the impressions-and-clicks log show you it's working.
FAQ
Common questions about Reviews & Badges
Verified reviews
Can customers leave fake reviews?
No. There is no open review box anywhere on home.co.uk — every review is feedback scored by a homemover against a completed job that ran through the platform. A stranger, a rival or a bot has no route in, because the only people who can score your firm are customers whose work you actually carried out.
Where do my reviews actually appear?
In three places. On your public directory profile, in a dedicated Reviews tab. On your card in the directory search results, as a star average, review count and completed-job tally. And on your own website, via badge embeds that link back to the profile holding the reviews.
Can I reply to a review?
Yes — one official reply per review, up to 2,000 characters, shown publicly beneath the review on your profile. You can edit your reply later or remove it entirely. Use it to thank a customer, add context, or put your side of a hard job on the record.
Can I edit or remove a review I don't like?
No — the score and the words belong to the homemover, and that is exactly what makes the proof worth having. A review record a firm could edit would just be a testimonials page. Your lever is the official reply: one per review, shown publicly, where you can add context or respond professionally to criticism.
How is my star average worked out?
It is the plain average of the one-to-five scores homemovers have left on your completed jobs. Your reviews dashboard shows the average alongside the full star distribution (how many 5s, 4s, 3s, 2s and 1s), your total review count, your completed-job tally and the date of your latest review.
Who sees the reviewer's name?
Reviews are shown with the homemover's first name and last initial only — for example “First L.”. They reviewed the job; they didn't consent to a public directory listing of their full name, so it is never shown.
Badges & embeds
Can I put the badges on my own website?
Yes. Every badge is a small self-contained embed served from home.co.uk — copy the snippet from your dashboard and paste it into any site builder or CMS. The Trusted Surveyor pill is available to every verified firm, and Founder 250 firms also get single, cluster and strip badge layouts. No website yet? The Website Builder gives your firm one to put them on.
What badge layouts and themes are there?
Four layouts: the Trusted Surveyor pill for any verified firm, plus Founder 250 badges as a single badge (pinned to one postcode area), a cluster (the areas you hold) and a full-width strip. Each comes in dark and light themes, with coloured variants available, so the badge sits naturally on whatever your website looks like.
Do I need a developer to add a badge?
No. Each badge is a copy-paste snippet — grab it from the Widgets area of your dashboard and paste it into your site builder, CMS or page HTML. There is no build step, no script maintenance and nothing to update when your details change: the badge is served live from home.co.uk.
How do I know a badge on my site is actually working?
Every badge tracks impressions (each time it renders on your site) and clicks (each time a visitor follows it). Both are logged per badge, so you can see from your dashboard whether the proof on your site is being seen and followed — not just assume it is.
What happens when someone clicks a badge?
The click is logged and the visitor is taken to your directory profile on home.co.uk — the page that holds your reviews, your coverage and your booking route. The badge is a doorway to the proof behind it, not a static image.
Getting started & cost
What does it cost?
Nothing. Verified reviews, the Reviews tab on your profile, the reviews dashboard, the Trusted Surveyor embed and the Founder 250 badges are all included with a claimed listing — no subscription, and no charge per impression or per click.
How do I start collecting reviews?
Claim your firm's listing — most RICS-regulated firms are already on the directory, so you claim rather than create. Once verified, every job that runs through the platform is a completed booking the homemover can score. There is no form to send, no link to chase: the review path exists because the booking exists.
I already have reviews on Trustpilot or Google — do they count?
Yes. You can add your existing Feefo, Trustpilot or Google review profile from your dashboard. Once the profile is validated as genuinely your firm's, its rating and review count are blended, count-weighted, into the rating shown on your card — so the reputation you have already earned elsewhere is carried in rather than reset to zero.
More tools
Explore the rest of the surveyor toolkit
Otto
AI auto-mode RICS report writer
Dictate on-site, upload photos, get a finished, fully-routed Level 2 or Level 3 report in minutes.
Level 2 Report Writer
RICS Home Survey Level 2
Field-by-field RICS Level 2 reports with inline AI suggestions, image gallery, comparables and one-click branded PDF.
Level 3 Report Writer
RICS Building Survey Level 3
Comprehensive Level 3 Building Survey reports with deep technical sections, custom rating scales and AI legal-adviser notes.
Surveyor Comparable Tool
Sold + rental comps in one click
Auto-fetch sold and rental comparables within a 1-mile radius, weighted valuation range, branded PDF appendix for any survey.
Snagging Report Builder
New-build defect tracker
Build professional new-build snagging lists with location-based defect tracking, photos, urgency, status and PDF export.
AI Dictation
Voice-to-fields routing
Speak observations on-site; AI routes every sentence to the correct RICS field with confidence scores and replayable audio.
Image AI
Auto-categorise survey photos
Upload up to 200 photos; vision AI tags each to the right RICS element, rates condition, extracts defects and picks the best 35 for the report.
Style Profile
Your firm's writing fingerprint
Teach the AI to write like your firm — upload past reports, the AI extracts a 25-dimension writing fingerprint and applies it to every future auto-mode report.
Property Viewer
Pre-survey property intelligence
Look up any UK property and instantly see EPC, energy renovation costs, broadband coverage, environmental risks (flood, radon, mining, landfill), invasive plants, sales history and listing status — all in one dashboard.
Property Data Drawer
EPC + risks + comps in one panel
Open the property data drawer in any report to see EPC, environmental risks, listing history and comparables — copy-paste ready.
Standard Phrases
Reusable language library
Personal, firm-wide and industry-preset phrase libraries — insert with one click and use to train AI routing for voice consistency.
RICS Standards Check
Home Survey Standard compliance pass
One-click AI compliance pass against the RICS Home Survey Standard — flags missing content, weak ratings and structural gaps before you sign the report.
Home Payments
Paid faster, no invoicing
Home Payments mission control — customers pay at booking through a Stripe-verified checkout, payouts land on a schedule you can see, payment links cover your private work, and there is no invoice chasing ever again.
Bookings CRM
Every job, one pipeline
The surveyor CRM built into the platform — Homemove jobs land pre-paid with customer and property attached, enquiries convert to bookings, and the whole pipeline runs from one screen.
Calendars & Requests
A diary that fills itself
Per-surveyor diaries with live availability — keep your dates current and we book real jobs straight in, with inbound availability requests answered in a tap.
The firm inbox that knows the job
A full mail client scoped to your firm — @home.uk purpose mailboxes and per-user addresses, with every thread landing against the booking it belongs to.
Documents & e-sign
Signed before you set foot on site
Terms of engagement sent with the booking, tracked from sent to signed, chased automatically and stored against the job — no more chasing clients to sign.
Telephony
The firm number that never misses a job
A phone system built into the platform — take calls in the browser, forward to mobiles, ring the whole team at once, and keep a shared call log with optional recording.
Customer portal
Your client, never in the dark
A white-label portal under your firm's branding and domain — booking status, reminders and secure report delivery, so customers stop asking where things are.
Website builder
Built by asking, not designing
A firm website built and edited by talking to Inigo — brand and theme sync, a real section library, custom domains via CNAME, and enquiries that land in your pipeline.
Campaigns
Win the next job from the last one
Firm email campaigns with per-recipient tracking — sends, opens, clicks and read time — built on consented lists with one-click unsubscribe handled for you.
Performance
See the pipeline, beat the clock
Firm analytics without the spreadsheets — pipeline conversion, team performance and your own turnaround speed, the fourth lever of your rate.
Inigo
The AI assistant for surveyors
Ask in chat, dictate by voice, or click any element for contextual help — grounded answers on valuations, sales history and market data, inside the platform.
AI Training
Teach it your standard
Upload past reports and press Train — the AI learns your firm's defect language, ratings philosophy and phrasing, and Otto writes with it on every job.
Environmental Report
Every risk, one report
A one-click environmental risk report for any property — flood, ground stability, environmental factors and planning constraints, delivered as a PDF.
Free directory listing. Pay-as-you-go toolkit.
Every RICS-regulated surveying firm gets a verified profile, direct bookings from home.co.uk consumers and the surveyor toolkit included with the account. No subscription. No pay-per-lead. No commission on the job. Pay only when you use the premium AI tools.
2 minute setup · Verified against the RICS register · Trusted UK property platform since 1995