A firm website you talk into being.
Start from your verified profile or import the site you already have, then keep it alive by chatting to Inigo Dev — sections assemble on the canvas while you watch, your brand applies everywhere at once, and nothing goes live until you say so.
The site assembler
Ask for a page. Watch it stack.
One sentence in the chat becomes real sections on the canvas — each one a genuine tool call you can watch land, with your brand colour sweeping through the lot at the end.
Every step streams as it runs
Brand applied · contrast 6.4:1 passes
“Your client's real words go here — Inigo asks for them, he never invents them.”
Draft revision saved — nothing goes live until you publish. Firm and site are illustrative.
How it works
Six steps from no site to your site.
No brief, no wireframes, no fortnightly agency calls. The studio does the assembling; you do the deciding.
Claim your firm
The Website Studio is part of every verified Home.co.uk surveyor account — the same login that runs your Bookings CRM and Otto reports. Most RICS-regulated firms are already listed, so claiming takes a couple of minutes; if yours isn't, register it free.
Get a first draft — generated or imported
Two honest starting points. Generate from scratch and the draft is built around your verified profile — services, coverage, contact details. Or paste the address of the site you already have and the import brings your content across: your images come with their alt text and dimensions intact, and accreditation logos and review-platform badges are recognised so your trust signals survive the move. Either way it runs as a background job with a live activity feed — you watch it read, draft and assemble, stage by stage.
Edit by chatting to Inigo Dev
The chat panel stays open beside the canvas for as long as the site exists. Select a section and say what you want — reword this, add a pricing table, start an articles page — and each change he makes streams into the chat as a visible step while it runs. Attach up to 8 photos in a message and they land in the site's asset library; he genuinely looks at each image before placing it, rather than guessing from a filename. Conversations pick up exactly where they left off.
Set the theme and the brand — once
Pick a theme from the style library — including any made specifically for your firm — then set your logo, a mobile variant, a square icon and your palette. A built-in contrast guard refuses colour pairings below the 4.5:1 accessibility threshold, so your brand can't accidentally produce unreadable buttons. Colours, type and tone of voice are stored as a versioned brand memory the whole studio remembers — every page and every future edit picks it up automatically.
Put it on your own name
Every site gets a free working address on its own subdomain the moment it's created. When you're ready for your own name, connect a domain you already own — a single CNAME record, or a full nameserver handover if you'd rather we managed the DNS. Verification and the certificate are handled automatically once it's pointed. The same domain can carry your client portal and your firm's Mail, so the site, the booking tracker and your inbox all wear one name.
Publish on your terms
Everything is a draft revision until you say otherwise. Publish immediately, schedule the publish for a set date, or share a preview link so a colleague can look before anything is live. Every change — yours or Inigo Dev's — is kept in the revision history, and any earlier version restores in one click.
From the site you're embarrassed by
Retire the old site. Keep your evening.
Most firms don't need a web project. They need the site sorted — and a way to change it next month without ringing anyone.
1 · The old site
Push the brochure aside
The 2012 brochure site, the agency retainer, the edits that take three emails and a fortnight — paste its address in and the import carries the good parts over.
2 · One conversation
Say what you want changed
Check the draft on your phone, tell Inigo Dev what's not right, watch the fix stream in. Attach photos from your last job and he'll place them properly.
3 · Published
Live before the tea's cold
Publish from the kitchen table — or schedule it for Monday morning. Every enquiry the site wins lands in the same pipeline as your bookings.
Under the bonnet
Real structure, not a template you fight.
Two things make the magic trustworthy: a brand that's decided once and applied everywhere, and a section library where every block has a proper schema behind it.
Change any of it once — every page and section picks it up. No restyling screen by screen.
Brand sync with a contrast guard
Logo, mobile logo, icon and palette are set once in the brand panel; your firm details come from your verified profile and your tone of voice from the studio's brand memory. The guard rejects any primary-colour pairing under 4.5:1 contrast, so the site stays readable no matter what colours you choose — and a change to any of it flows to every page at once.
A 25-type section library
Pages are assembled from real section types — hero (six layout variants), services, testimonials, team, process, FAQ, gallery, stats, editorial, quote widget, area guides, articles and more. Each type has a schema, and every section is validated against it before it renders: no half-broken blocks, no mystery layouts, and Inigo Dev can only build with pieces that actually exist.
Magic, with receipts
An AI you can watch working.
"AI builds your website" usually means a black box and some stock photos. This one shows its working — and has hard rules about what it will never make up.
It won't invent your reviews
A testimonials section needs your clients' actual words — so Inigo Dev asks you for them. Even the studio's own suggested prompts carry the instruction in writing: "Ask me for our real reviews first — do not invent any." The same discipline applies to accreditations, coverage and anything else specific to your firm.
Nothing goes live by accident
Every change — a rewritten sentence, a new page, a theme swap — is a draft revision, recorded with what changed and when. Publish now, schedule it, or don't. If an edit doesn't land, restore the revision from before it happened in one click.
Every step is visible
Each thing Inigo Dev does is a named tool call — add a section, set the theme, update a DNS record — and each call streams into the chat as it starts and as it completes. You're not waiting on a spinner wondering what's being done to your site.
What he can actually do — from the real tool list
One more receipt from his actual instructions: he's banned from writing like an AI. "Seamless", "elevate", "unlock", "cutting-edge" and a couple of dozen other clichés are on a hard blocklist — your site gets written like a good copywriter wrote it.
After it's live
A site that tells you what's worth doing next.
The studio's insights panel reads the last seven days — visits, enquiries, top pages — and surfaces one honest nudge at a time. Each one is a single click to hand the fix straight to Inigo Dev.
Visits but no enquiries
"20 visits this week but no enquiries — the ask might be too quiet."
One click sends Inigo Dev to look at the home and contact pages and sharpen the calls to action — without making the site pushy.
No reviews yet
"No reviews on the site yet — real words from real clients convert."
The prompt it sends is explicit: add a testimonials section, and ask you for the real reviews first. Nothing is invented.
Missing meta descriptions
"3 pages have no meta description — search snippets are being improvised."
Inigo Dev writes a proper description for each page in your voice, each under 155 characters.
No articles page
"An articles page builds search presence over time."
He starts an articles page, drafts a first post on something your customers actually search for, and puts it in the navigation.
The panel reports what happened — it doesn't promise rankings. Figures above are illustrative; yours come from your own site's last seven days.
How it compares
The studio vs the retainer and the DIY builder.
The honest comparison is about who does the work when something needs changing — and where the enquiries end up.
| Website Studio | Agency retainer | |
|---|---|---|
| Who does the building | Inigo Dev, on your instruction | The agency, on a brief |
| Making a change | Say it in chat — steps stream live | Email, wait, review round |
| Your brand across pages | Synced automatically, contrast-guarded | Good — while the retainer lasts |
| Where enquiries land | Your bookings pipeline | An email inbox |
| Undoing a mistake | Any revision, one click | Ask, and hope they kept it |
| Your own domain | Free subdomain + connect your own | Usually yours already |
| Cost | Free with your verified listing | Monthly retainer |
No invented price comparisons — retainers and subscriptions vary. The column that matters is the first one: included, free, with the account you already have.
What makes it different
Ten things a template can't do.
Imports that keep your trust signals
Point it at your existing site and the import carries images across with their alt text and dimensions, and recognises accreditation logos and review-platform badges — the credibility you've built isn't lost in the move.
Schema-validated sections
Every one of the 25 section types has a defined schema, and content is validated against it before it renders. A section either fits its shape or it isn't placed — there is no half-broken block state.
A contrast guard on your palette
Brand colours are checked at the point you set them: a primary colour that fails the 4.5:1 accessibility contrast threshold against its text colour is refused outright, with the reason shown.
Brand memory, versioned
Palette, type, tone of voice and imagery are stored as a versioned brand identity the whole suite shares — with a rendered identity sheet as the visible deliverable. Update it and the new version supersedes the old; nothing drifts.
Scheduled publishing
Finish the draft on Thursday night, schedule the publish for Monday 9am. Until the moment it goes out, it's still a draft you can amend or unschedule.
A preview link you can send
Share the draft with a business partner before anything is public. They see the site as it will be, on their own device, without a login.
A contact that isn't your personal login
The site carries its own public phone and email — a shared office inbox, say — independent of whoever administers the account, with your firm details as the automatic fallback.
Articles with named authors
A proper articles section with author profiles, drafts, publish and unpublish — written with Inigo Dev in your firm's voice, building search presence over time rather than promising rankings.
Redirects, favicon, tracking
The unglamorous plumbing is in the chat too: 301 redirects from your old site's URLs, a favicon, analytics tracking codes — each one a tool call you can watch run.
Domains handled properly
Search availability from inside the studio, connect what you own by CNAME or full nameserver handover, and let verification and the certificate sort themselves out once it's pointed.
Domains
Your name, on the address bar.
Every site gets a working subdomain address the moment it exists. Moving to your own domain is three visible steps — and the same domain can run your portal and your inbox too.
Search for a name
Type an idea and see what's available, with a price shown for anything free — all from inside the studio, or just by asking Inigo Dev. Buying directly through us is coming soon; until then, register it wherever suits and connect it here at no charge.
Connect what you own
A single CNAME record if you want to keep managing your own DNS, or a full nameserver handover if you'd rather we did — after which Inigo Dev can manage individual records for you by chat, subdomains for your client portal included.
One name across the operation: the site that wins the enquiry, the portal that reassures the client, and the Mail address that answers them.
One pipeline, not a separate inbox
A website is only worth it if the enquiries go somewhere.
A brochure site that just sits there is exactly what most firms are already paying an agency for. This one feeds the same operation as the rest of your account: the quote widget you can drop into any page — even embedded straight into the hero — and the contact forms all land in the pipeline your bookings already live in, not a forgotten inbox.
That pipeline is the Bookings CRM running your Homemove panel jobs and private work — one login for the site that wins the enquiry and the system that delivers it. And every completed job can earn a review that flows back to your directory profile and badges — proof the site then shows to the next visitor, with your permission and your clients' real words.
The spec sheet
What's in the studio
Getting started
From claim to live site, in four moves.
Included free with every verified Home.co.uk surveyor listing. No separate subscription, no setup fee, no card.
Claim your firm
Search by name or postcode — most RICS-regulated firms are already listed. Claiming is free and takes about two minutes.
Open the Website Studio
It's in your account from day one. Choose your starting point: generate from your profile, or paste your old site's address.
Shape it in chat
Tell Inigo Dev what the firm actually does, attach your photos, pick a theme, set the brand. Watch the sections land as you talk.
Publish when ready
On the free subdomain today, on your own domain whenever you like. Schedule it, share a preview first, or just press the button.
FAQ
Common questions about the Website Builder
Getting started & cost
What does the Website Builder cost?
Nothing. The Website Builder is part of the free Home.co.uk platform every RICS-verified firm gets — no subscription, no per-page charge, and no charge to publish or to connect a domain you already own.
Do I need a developer or a designer?
No. Tell Inigo Dev what you want in plain English in the studio's chat panel and he writes the copy, picks a layout from the section library and keeps your brand colours and logo consistent across every page. You watch each step stream into the chat as it happens.
Can I import my existing website?
Yes. Paste the address of your current site and the import runs as a background job with a live activity feed. It brings your content across, carries over your images with their alt text and dimensions, and recognises accreditation logos and review-platform badges so your trust signals aren't lost in the move.
How long does the first draft take?
The first draft — whether generated from your verified profile or imported from an existing site — runs as a background job with a staged activity feed, so you watch it read, draft and assemble in real time. It's a matter of minutes, not a project plan, and everything it produces is a draft you can reshape by chat before anything goes live.
Editing with Inigo Dev
What can Inigo Dev actually change?
Sections, pages, themes, styles, brand colours, navigation, footer, favicon, redirects, analytics tracking, tone of voice, articles and their authors, email signatures, domain DNS records and more. Each of those is a real tool he calls, and every call is shown in the chat as it runs — it's not a black box.
Can I give it photos to use?
Yes — attach up to 8 photos per chat message. They go straight into the site's asset library, and the assistant genuinely looks at each image before using it rather than guessing from the filename. Photos from your inspections, your team, your patch — all fair game.
Will it invent reviews or facts about my firm?
No. Inigo Dev works from what you tell him and what's already on your verified profile. Where a section needs something specific to your firm — real client reviews, for instance — he asks you for it rather than making it up. The studio's own suggested prompts carry the same instruction in writing: ask for real reviews first, do not invent any.
What if an edit goes wrong?
Every change — yours or Inigo Dev's — is recorded as a revision, and you can restore any earlier revision in one click. An edit that doesn't land right costs you a click, not an afternoon.
Domains & publishing
Can I use my own domain?
Yes. Every firm gets a free address on its own subdomain to start with, and you can connect a domain you already own — either a single CNAME record pointed at the site, or a full nameserver handover if you'd rather we managed its DNS entirely. We verify the records and reissue the certificate automatically once it's pointed correctly.
Can I buy a domain through you?
You can search domains from inside the studio and see what's available, with a price shown for anything free. Completing the purchase directly through us is coming soon — for now, register the name wherever suits you and connect it here at no charge.
Can anything go live without me?
No. Everything you and Inigo Dev do is a draft revision until you choose to publish. You can publish immediately, schedule a publish for a set date, or keep working on the draft indefinitely — and restore any earlier revision at any point.
Can I show someone the site before it's live?
Yes. The studio generates a shareable preview link for the draft, so a colleague or your business partner can look at the site on their own device before you publish anything — no login needed on their end.
Search & enquiries
Will the site rank on Google?
We don't promise rankings — nobody honestly can. What the builder does do: proper page structure, editable meta titles and descriptions on every page, an articles section for building search presence over time, and a weekly insights panel that flags gaps such as missing meta descriptions. The site reports what happened — visits, enquiries, top pages — rather than promising positions.
Where do enquiries from the site go?
Into the same pipeline as the rest of your account. The quote widget and contact forms feed the Bookings CRM that runs your Homemove panel jobs and private work, so a visitor asking a question on your site is asking into the place your bookings already live — not a separate inbox you forget to check.
The Website Builder works alongside the rest of the operating system — see how it fits with the Customer Portal, Mail and the Bookings CRM.
More tools
Explore the rest of the surveyor toolkit
Otto
AI auto-mode RICS report writer
Dictate on-site, upload photos, get a finished, fully-routed Level 2 or Level 3 report in minutes.
Level 2 Report Writer
RICS Home Survey Level 2
Field-by-field RICS Level 2 reports with inline AI suggestions, image gallery, comparables and one-click branded PDF.
Level 3 Report Writer
RICS Building Survey Level 3
Comprehensive Level 3 Building Survey reports with deep technical sections, custom rating scales and AI legal-adviser notes.
Surveyor Comparable Tool
Sold + rental comps in one click
Auto-fetch sold and rental comparables within a 1-mile radius, weighted valuation range, branded PDF appendix for any survey.
Snagging Report Builder
New-build defect tracker
Build professional new-build snagging lists with location-based defect tracking, photos, urgency, status and PDF export.
AI Dictation
Voice-to-fields routing
Speak observations on-site; AI routes every sentence to the correct RICS field with confidence scores and replayable audio.
Image AI
Auto-categorise survey photos
Upload up to 200 photos; vision AI tags each to the right RICS element, rates condition, extracts defects and picks the best 35 for the report.
Style Profile
Your firm's writing fingerprint
Teach the AI to write like your firm — upload past reports, the AI extracts a 25-dimension writing fingerprint and applies it to every future auto-mode report.
Property Viewer
Pre-survey property intelligence
Look up any UK property and instantly see EPC, energy renovation costs, broadband coverage, environmental risks (flood, radon, mining, landfill), invasive plants, sales history and listing status — all in one dashboard.
Property Data Drawer
EPC + risks + comps in one panel
Open the property data drawer in any report to see EPC, environmental risks, listing history and comparables — copy-paste ready.
Standard Phrases
Reusable language library
Personal, firm-wide and industry-preset phrase libraries — insert with one click and use to train AI routing for voice consistency.
RICS Standards Check
Home Survey Standard compliance pass
One-click AI compliance pass against the RICS Home Survey Standard — flags missing content, weak ratings and structural gaps before you sign the report.
Home Payments
Paid faster, no invoicing
Home Payments mission control — customers pay at booking through a Stripe-verified checkout, payouts land on a schedule you can see, payment links cover your private work, and there is no invoice chasing ever again.
Bookings CRM
Every job, one pipeline
The surveyor CRM built into the platform — Homemove jobs land pre-paid with customer and property attached, enquiries convert to bookings, and the whole pipeline runs from one screen.
Calendars & Requests
A diary that fills itself
Per-surveyor diaries with live availability — keep your dates current and we book real jobs straight in, with inbound availability requests answered in a tap.
The firm inbox that knows the job
A full mail client scoped to your firm — @home.uk purpose mailboxes and per-user addresses, with every thread landing against the booking it belongs to.
Documents & e-sign
Signed before you set foot on site
Terms of engagement sent with the booking, tracked from sent to signed, chased automatically and stored against the job — no more chasing clients to sign.
Telephony
The firm number that never misses a job
A phone system built into the platform — take calls in the browser, forward to mobiles, ring the whole team at once, and keep a shared call log with optional recording.
Customer portal
Your client, never in the dark
A white-label portal under your firm's branding and domain — booking status, reminders and secure report delivery, so customers stop asking where things are.
Campaigns
Win the next job from the last one
Firm email campaigns with per-recipient tracking — sends, opens, clicks and read time — built on consented lists with one-click unsubscribe handled for you.
Reviews & badges
Proof that wins the next booking
Reviews earned on real completed jobs — scored by the homemover, shown on your directory profile — plus embeddable trust badges that carry the proof to your own website.
Performance
See the pipeline, beat the clock
Firm analytics without the spreadsheets — pipeline conversion, team performance and your own turnaround speed, the fourth lever of your rate.
Inigo
The AI assistant for surveyors
Ask in chat, dictate by voice, or click any element for contextual help — grounded answers on valuations, sales history and market data, inside the platform.
AI Training
Teach it your standard
Upload past reports and press Train — the AI learns your firm's defect language, ratings philosophy and phrasing, and Otto writes with it on every job.
Environmental Report
Every risk, one report
A one-click environmental risk report for any property — flood, ground stability, environmental factors and planning constraints, delivered as a PDF.
Free directory listing. Pay-as-you-go toolkit.
Every RICS-regulated surveying firm gets a verified profile, direct bookings from home.co.uk consumers and the surveyor toolkit included with the account. No subscription. No pay-per-lead. No commission on the job. Pay only when you use the premium AI tools.
2 minute setup · Verified against the RICS register · Trusted UK property platform since 1995