Six months since we acquired home.co.uk: what we have learned

We announced the acquisition of home.co.uk on 4 November 2025. Six months on, here is an honest look at what we have built, what surprised us, and what is still to do.

What we have shipped

The first six months have been primarily about infrastructure and tooling, with the consumer-facing product catching up behind it.

On the agent side: 18 CRM integrations live, meaning most agents can connect their existing system and have listings on Home without a manual upload. AML and ID checks built in. Branded market intelligence reports available. An agent review system on the marketplace.

On the surveyor side: Otto v2 shipped, the AI RICS report writer now handles Level 2 and Level 3 surveys, learns the surveyor's writing style, and has a dedicated photo analysis and selection flow.

On data: the house prices section now tracks time on market and price trajectory alongside supply and asking-price trends, across 124 postcode areas. The portal itself carries 1,249,531 live UK listings right now, of which 45,623 are new-build.

On AI: Inigo, the AI assistant for agents and buyers, launched in December 2025. The multi-LLM valuation council runs across four models simultaneously and produces a consensus estimate in under two seconds.

What surprised us

The surveyor product moved faster than we expected. The combination of intelligent dictation and AI image analysis turned out to be useful to chartered surveyors in a way that created real word-of-mouth. We expected the agent side to drive early growth. The surveyor side has kept pace with it.

The data reputation of home.co.uk is also real. When we publish a market figure, it gets picked up. The thirty-year brand carries weight that a new entrant would take years to build. That has made the market insight work more valuable than it would have been on a newer platform.

What is still to do

The blog is new. The /news press surface is live but sparse. The consumer side of the product, the search and buying journey for people who are not agents or surveyors, is good but not yet the thing we want it to be. And the moving services integration, where the portal connects to the actual transaction, is still being built out.

We are still at the beginning of this. Six months is enough to prove the platform works. It is not enough to declare the job done.

Published 4 May 2026, six months after the acquisition announcement of 4 November 2025.