Win the instruction with branded market intelligence reports

Two agents sit in the same front room on the same afternoon. One opens with a figure and a firm handshake. The other puts a printed local report on the kitchen table, branded to their agency, and talks the vendor through what is happening on their street this month. The second agent tends to walk out with the instruction. Home now turns our live property data into that report, and you can generate it in minutes.

What the report contains

Each report is built from Home's own live listings data for the postcode area you are pitching in. It sets out four things a vendor wants to understand before they sign:

• Live supply. How many comparable homes are on the market near this address right now, so the vendor can see what they are competing against.
• Asking-price trends. Where local asking prices sit and which way they have moved, not a national headline that has nothing to do with their road.
• Time on market. How long homes in the area are taking to find a buyer, which sets an honest expectation on the day rather than an awkward conversation eight weeks later.
• Price trajectory. Whether the local direction of travel is up, flat or softening, so your recommended price has a reason behind it.

These figures come from what is on the market, not a quarterly snapshot that was already old when it published. Home tracks 1,249,531 live UK property listings, so the supply and pricing behind each report reflect the market as it stands. For the method behind that count, see how we measure the UK property market.

How it wins the instruction

A valuation is a persuasion job, and vendors have learned to be wary of a flattering number. Quote a price with nothing behind it and you are asking for trust you have not earned yet. Hand over a data-led local report and the pitch rests on evidence: here is the supply, here is how long homes are taking, here is why this price is the right one. You have answered the vendor's real question, which is not only what their home is worth but how the sale will go.

Supply and time on market carry a lot of that weight. An agent who can say local stock is tight and homes are moving quickly is making a stronger case than one quoting sold prices alone, a point we set out in why stock levels matter more than prices. And a frank read on selling times, drawn from our time-on-market data, builds the kind of credibility that survives the fee conversation.

The mechanics

Pick a street, a postcode area or a specific address. The report generates in minutes, wrapped in your agency's logo and colours. Publish it as a shareable link or print it for the kitchen table. Either way the vendor keeps something with your name on it that reads as the work of the agent who knows the patch, before fees have even come up.

A junior used to spend an afternoon assembling this from scraps. Now it is a couple of clicks, and the data underneath is current.

Sharper pitches win more instructions. Branded market intelligence reports are part of Home for Agents: join here.

Reports use available market data as a guide to support your valuation and pitch.

Further reading: the ONS UK House Price Index.