Home Journal
Selling new homes on home.co.uk: Home for developers
Understand how buyers find new homes and how to present and claim your development on home.co.uk.
In this guide
October 2026
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Where housebuilders should spend their marketing budget in 2027
Portals, your own site, search, social, AI answers, show homes, print and the local patch: a channel-by-channel guide to the 2027 new homes marketing budget, with the figures behind each line and a starting split you can defend to the board.