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Home Asking Price Index, January 2010: seasonal chill grips housing market
Journal/ What is happening to house prices

Home Asking Price Index, January 2010: seasonal chill grips housing market

Asking prices in England and Wales edged up 0.1% in January 2010 but stayed 1.7% below a year earlier, while marketing times lengthened noticeably.

HT The Home team12 Jan 2010 · 4 min read Part of: What is happening to house prices: the Home guide
Mix-adjusted average asking price
£227,856
Monthly change
+0.1%
Annual change
-1.7%
Typical Time on Market
134 days

In this article

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    In this article

      This is the January 2010 edition of the Home Asking Price Index, released on 12 January 2010, under the headline:

      Seasonal Chill Grips Housing Market

      The headlines and summary below are the report's own words, with the key figures as it published them, followed by the report's charts and regional tables as printed.

      Headlines

      • The mix-adjusted average Asking Price for homes on the market in England and Wales crept up by 0.1% this month.
      • Market house prices fell this month in 3 of the 9 English regions and Wales. Scottish market house prices increased for the first time in 9 months.
      • Asking Prices in England and Wales are 1.7% lower than in Jan 2009.
      • Typical (median) and Average (mean) marketing times have both jumped up by 14 and 15 days, respectively, since December further underlining the seasonal slowdown.
      • Greater London market house prices fell 0.3% over the last month.

      Summary

      UK asking prices have yet to break out from the downward trend that began in the summer of 2009. The poor state of the UK economy at large and limited mortgage options for first time buyers are stifling any further recovery the UK housing market. As previously observed, price erosion is predominant in semi-detached and terraced housing and flats, whilst prime detached housing remains price stable.

      Further house price consolidation remains evident. December saw 20,349 properties reduced in price, the lowest number recorded over the course of 2009. The average price reduction in December was £17,269, the second lowest monthly average for 2009.

      The overall picture is one of a subdued market with serious buyers having the upper hand (those with cash or sizable deposits). Sellers, on the other hand are under less pressure to reduce market prices, although room for price increases is severely limited, as the general economic outlook remains lacklustre for 2010. Increasing marketing times will test the nerve of many sellers. It will be interesting to see if the strong regional differences seen in 2009 will persist in 2010.

      Key figures

      Measure Figure
      Mix-adjusted average asking price £227,856
      Monthly change +0.1%
      Annual change -1.7%
      Typical Time on Market 134 days
      Average Time on Market 230 days
      Properties reduced in price (December) 20,349
      Average price reduction (December) £17,269
      HAPI index 97.31

      Figures are for England and Wales unless the report states otherwise, as published in the edition.

      Charts from the report

      Home Prices Trend for England and Wales

      Laspeyres Index based on Weighted Arithmetic Mean of Weighted Arithmetic Mean of Regional House Prices. [May04 = 100]

      12 Month Change in Asking Prices by Month

      Typical Time on Market for England & Wales

      Average Time on Market for England & Wales

      Asking Price Movements for Greater London

      Laspeyres Indices based on Weighted Arithmetic Mean of Regional House Prices [May04 = 100]

      Asking Price Movements for the South West

      Laspeyres Index based on Weighted Arithmetic Mean of Regional House Prices [May04 = 100]

      Asking Price Movements for the West Midlands

      Laspeyres Index based on Weighted Arithmetic Mean of Regional House Prices [May04 = 100]

      Asking Price Movements for Wales

      Laspeyres Index based on Weighted Arithmetic Mean of Regional House Prices [May04 = 100]

      Regions (as per DCLG)

      Source: HM Land Registry

      Inflation Adjusted Change in Asking Prices by Month

      Chart from the report

      Regional tables

      Regional Housing Markets

      Current average price 12-month change
      South East £284,426 +1.3%
      Greater London £338,573 -0.5%
      South West £251,197 -1.4%
      East Midlands £170,961 -2.7%
      North West £176,495 -2.9%
      Yorkshire and Humber £171,699 -3.3%
      East Anglia £237,599 -3.4%
      West Midlands £190,267 -3.5%
      Wales £178,974 -3.9%
      North East £153,595 -4.1%
      Scotland £158,046 -9.2%
      England & Wales £227,856 -1.7%

      Regional Asking Prices for January 2010, showing gains and losses since January 2009.

      Read the full January 2010 edition (PDF, 10 pages)

      About the Home Asking Price Index

      The Home Asking Price Index measures the change in the prices sellers ask for residential property across England, Wales and Scotland. Today it is computed every month from around half a million advertised homes and is mix-adjusted, so a change in what happens to be on the market does not move the figure; earlier editions state the sample they were built from. Because an asking price is set months before a sale completes, the index runs around five months ahead of completed-sale measures such as the UK House Price Index.

      Every edition in the archive, back to October 2006, is listed on the index page. How we measure the UK property market explains the listing data behind it, and today's figures by area are on house prices and rental prices.

      Text and figures above are quoted from the January 2010 edition as published, with punctuation normalised for the web, and are not revised. Later editions may restate them.

      More in What is happening to house prices: the Home guide

      • Home Asking Price Index, October 2026: the average rises, the market stalls
      • Home Asking Price Index, September 2026: London falls further, Scotland still climbing
      • Home Asking Price Index, August 2026: prices slip, time on market reaches 59 days

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