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Home Asking Price Index, February 2024: spring optimism permeates the market
Journal/ What is happening to house prices

Home Asking Price Index, February 2024: spring optimism permeates the market

Asking prices in England and Wales rose 0.2% month on month but remain 0.1% lower year-on-year, with unsold stock reaching 440,674 properties.

HT The Home team14 Feb 2024 · 6 min read Part of: What is happening to house prices: the Home guide
Monthly change in asking prices
+0.2%
Annual change in asking prices
-0.1%
Total unsold stock
440,674
Change in new instructions (Jan 2024 vs Jan 2023)
+14%

In this article

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    In this article

      This is the February 2024 edition of the Home Asking Price Index, released on 14 February 2024, under the headline:

      Spring Optimism Permeates the Market

      The headlines and summary below are the report's own words, with the key figures as it published them, followed by the report's charts and regional tables as printed.

      Headlines

      • Asking prices show a spring lift of 0.2% since last month across England and Wales but are down year-on-year, albeit by a mere 0.1% vs. Feb 2023.
      • Prices rose in six English regions and Scotland and Wales during the last month, indicating significant vendor optimism. Prices slipped marginally in just three regions, namely Greater London, the East Midlands and the South West.
      • The total sales stock count for England and Wales has risen in line with seasonal expectations. The current total of unsold property is 440,674, around 16,800 more than last month.
      • The number of new instructions entering the market during January 2024 was 14% more than during January 2023. This jump may be explained by greater current optimism when compared to the market chaos caused by the doomed Truss-Kwarteng mini-budget. Compared to pre-COVID January 2019, supply is slightly down (by 2%).
      • The Typical Time on Market for unsold property in England and Wales remains unchanged since January, again typical for the time of year. The current median is 112 days; in pre-COVID February 2020, the same measure was 116 days.
      • The North West remains the regional property market growth league table leader with a year-on-year gain of 3.9%. The East Midlands replaces the East of England as the worst performer at -2.1%.
      • Rent growth across the UK continues to slow, dragged down by London, reducing the annualised change to just +3.8%. The North East is now the regional leader in rental growth at +14.1% year-on-year. Greater London rents continue to decline (-3.4%), making it the worst performing region due to oversupply of property to let.
      • Rents continue to fall in the more expensive central boroughs. Growth in the capital has become increasingly negative overall and a total of thirteen prime boroughs now show year-on-year falls in asking rents, up from twelve last month. The worst performer is Kensington and Chelsea with a year-on-year decline of 11.9%.

      Summary

      2023 was a difficult and worrisome year for the property market and consequently many potential buyers stayed away, choosing to wait and see. There is reason, therefore, to believe that at least some of this pent-up demand will be unleashed on the market this year. Current Typical Time on Market figures are consistent with pre-COVID years and we expect large reductions in marketing times in March and April.

      Home prices enjoy a spring lift in line with seasonal expectations as the market picks up pace. Pricing suggests cautious optimism on the part of vendors and expectations of rising demand. Stock levels remain relatively low when compared to 2019 and other pre-COVID years, and this provides positive support for pricing. Annualised growth in home market values for England and Wales was notably absent overall in 2023 but the stage is now set for a return to capital appreciation. The northern regions and Wales and Scotland are already ahead of the curve in this respect.

      At the regional level, Typical Time on Market figures indicate that the North of England, Scotland and Wales all continue to thrive, with activity over and above the pre-COVID years. Moreover, this enhanced momentum correlates closely with positive annualised price growth in those regions.

      Key figures

      Measure Figure
      Monthly change in asking prices +0.2%
      Annual change in asking prices -0.1%
      Total unsold stock 440,674
      Change in new instructions (Jan 2024 vs Jan 2023) +14%
      Change in supply vs pre-COVID Jan 2019 -2%
      Typical Time on Market 112 days
      Typical Time on Market pre-COVID (Feb 2020) 116 days
      UK rent annual growth +3.9%

      Figures are for England and Wales unless the report states otherwise, as published in the edition.

      Charts from the report

      Home Asking Price Trend for England & Wales

      Source: Home.co.uk Asking Price Index, February 2024, Indexed to May 2004 (Value=100).

      Real Asking Price Growth, England and Wales

      Source: Home.co.uk Asking Price Index, February 2024 and ONS [RPI ex. housing].

      Total Stock of Property for Sale, England and Wales

      Source: Home.co.uk Asking Price Index, February 2024

      5-year Regional Price Growth, Feb 2024 vs. Feb 2019

      Source: Home.co.uk Asking Price Index, February 2024

      % Change in Typical Time on Market, Feb 2024 vs. Feb 2019

      Source: Home.co.uk Asking Price Index, February 2024

      UK Asking Prices

      Source: Home.co.uk Asking Price Index, February 2024

      UK Time on Market

      Source: Home.co.uk Asking Price Index, February 2024. Average = Mean (days), Typical = Median (days).

      Regional tables

      UK Asking Prices, Feb-24

      Region Average Asking Price Monthly % change Annual % change
      Scotland £225,138 1.1% 3.1%
      North East £191,039 0.3% 2.4%
      Yorks & The Humber £244,686 0.3% 1.4%
      England & Wales £349,965 0.2% -0.1%
      North West £264,723 0.5% 3.9%
      West Midlands £296,372 0.4% 0.1%
      East Midlands £277,964 -0.1% -2.1%
      East £389,694 0.3% -1.9%
      Wales £265,259 0.5% 3.3%
      Greater London £537,605 -0.2% -1.0%
      South East £438,443 0.3% -0.3%
      South West £371,439 -0.1% -1.2%

      UK Time on Market, Feb-24

      Region Average Time on Market Typical Time on Market Annualised % supply change
      Scotland 211 111 17%
      North East 170 106 14%
      Yorks & The Humber 159 107 14%
      England & Wales 178 112 14%
      North West 175 114 12%
      West Midlands 171 109 15%
      East Midlands 160 109 10%
      East 161 102 13%
      Wales 191 129 13%
      Greater London 210 113 10%
      South East 166 103 16%
      South West 163 109 18%

      From the director's commentary

      "The market is clearly on a much firmer footing now than in February 2023. As I mentioned last month, we could see a steady return to growth this year that would complete the market recovery if the government doesn't mess it up by trying to borrow and spend too much before the election."

      Doug Shephard, Director at Home.co.uk

      Read the full February 2024 edition (PDF, 10 pages)

      About the Home Asking Price Index

      The Home Asking Price Index measures the change in the prices sellers ask for residential property across England, Wales and Scotland. Today it is computed every month from around half a million advertised homes and is mix-adjusted, so a change in what happens to be on the market does not move the figure; earlier editions state the sample they were built from. Because an asking price is set months before a sale completes, the index runs around five months ahead of completed-sale measures such as the UK House Price Index.

      Every edition in the archive, back to October 2006, is listed on the index page. How we measure the UK property market explains the listing data behind it, and today's figures by area are on house prices and rental prices.

      Text and figures above are quoted from the February 2024 edition as published, with punctuation normalised for the web, and are not revised. Later editions may restate them.

      More in What is happening to house prices: the Home guide

      • Home Asking Price Index, October 2026: the average rises, the market stalls
      • Home Asking Price Index, September 2026: London falls further, Scotland still climbing
      • Home Asking Price Index, August 2026: prices slip, time on market reaches 59 days

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